Founder and Managing Director
MERSAIDI INTERNATIONAL INC
Total years of experience :15 years, 0 Months
Management consulting firm catering to small-medium enterprises.
● Helped clients achieve double and triple digit bottom line growth by identifying and eliminating redundant processes, optimizing management systems (including KPIs), devising innovative sales and marketing strategies (including brand development and digital marketing), training leadership teams to “manage proactively, ” and collaborating with client teams to develop and implement innovative solutions.
● Consulting role included conducting internal research by interviewing client’s employees, management teams, and other stakeholders; collecting and analyzing data; researching competitors and industry trends (through first- hand observation and interviews); developing and implementing effective employee training programs; and providing other services within areas of expertise as required.
● Directed all functions of the company including prospecting new business, presenting proposals to C-Level executives, negotiating agreements, and managing all client portfolios with close attention to details.
● Developed a portfolio consisting of several international accounts in diverse industries: travel and tourism, retail, food and beverage, telecom, multimedia and entertainment, health and wellness.
Fixed Base Operation (FBO) handling services and terminal for private jets, located in the Caribbean.
● Developed and executed strategies that took an airline business operating at a net loss to a valuation of $22MM USD in one year, leading to a successful managed acquisition by a key competitor.
● Developed and directed an aggressive branding and marketing strategy, which captured 60% market share within the first 3 months of launch.
● Spearheaded all marketing initiatives, including market research and analysis, the design of new marketing collateral, lifestyle brand development and management, and direct marketing.
● Trained and managed the internal team to consistently exceed client expectations, leading to 100% client retention.
● Took initiative to generate new business throughout North America and Europe by meeting with key decision makers of private jet charter companies and representing the company at Luxury Travel and Aviation Trade Shows.
● Developed aggressive strategies aimed at gaining market share and driving top line growth.
● Reversed stagnant sales during economical challenges, increasing gross monthly sales from $250K to just under
$1MM.
● Provided operational and sales leadership (including daily training and mentorship) to a diverse team of approximately 300 individuals.
● Focused on increasing revenues from current accounts while concurrently pursuing and closing new contracts and creating different sales channels (including online) to expedite further growth.
● Spearheaded all aspects of product development, including design, merchandising and brand management.
● Collaborated directly with the CEO to develop go-to-market strategies and was the key regional charged with the implementation of company-wide operations, training, sales, and management systems.
● Meticulously handled all operational details of 12 health and wellness centers from the ground up, including research and selection of locations, recruiting and training staff, prospecting new clients, and providing ongoing operational and sales training and leadership to a team of approximately 70 individuals.
● Recognized corporately as a “Top Manager” and asked to provide sales & management training to other regional managers and their teams, overseeing a multi-unit retail business of 48 locations across Canada.
Energy company retailing natural gas and electricity to end users.
● Rapid progression through management roles after demonstrating unprecedented success as a direct sales representative for this publicly traded multibillion dollar energy company (TSX:JE, NYSE:JE).
● Successfully recruited, trained and managed several sales representatives who were later promoted to Regional Managers (developed the ability to not only train superstar employees but to also empower others to lead).
● Consistently ranked in “top three” positions in company-wide sales charts, and as one of the company’s top managers, played an integral role in increasing regional revenues from $50MM to over $250MM in three years.
Dual degree OMNIUM Global Executive MBA ● Completed a rigorous Executive MBA program with classes taking place in top universities around the world: Canada, Switzerland, Hungary, Brazil, Argentina, China, Hong Kong, India, Turkey, and Dubai.
Dual degree OMNIUM Global Executive MBA ● Completed a rigorous Executive MBA program with classes taking place in top universities around the world: Canada, Switzerland, Hungary, Brazil, Argentina, China, Hong Kong, India, Turkey, and Dubai.
