saher Al Awad

Responsible for managing demand and inventory plans and promotional activities
related to products while negotiating with suppliers to achieve the desired results
and handle those Responsibilities for the retail and wholesale and projects
departments for all the products in the organization
(WPC Doors, Floors, Wall Coverings)

Major Duties & Responsibilities includes.
• Controlling product costs in cooperation with the purchasing department.
• Preparing sales, inventory and related reports.
• Building inventory plans and managing it.
• Identify liquidation products and make the necessary plans to liquidate it in the
correct way.
• Managing demand plans by applying the CPFR system using effective forecasting
based on sales plans and promotions.
• Setting the arrival dates of purchased goods in cooperation with the Purchasing
Department.
• Participate in developing and implementing promotional offers plans and working
to ensure their effectiveness.
• Responsibility for setting effective prices for the various sectors, including retail,
wholesale, and projects.
• Communicating with suppliers, visiting them at international exhibitions, and
negotiating with them about the required products, their specifications, and prices.
• Develop new product plans in partnership with the work team and manage them.
• Adjust display in showrooms.

work as a sales and marketing manager at an online sales platform interested in furniture
and interior design
➢ Preparing and developing marketing and sales plans based on agreed target sales
and marketing calendar.
➢ Following up the implementation of sales and marketing plans.
➢ Study competitors' products and services and develop necessary plans to compete
in the market
➢ Guidance to search for new partnerships, communicate with them, and maintain
strong relationships with them.
➢ Follow-up after-sales service and communication with customers and respond to
their complaints.
➢ Working to provide the necessary variety of products that make the customer
experience perfect.
➢ Participating in developing the technical platform by knowing the requirements of
partners and customers and trying to achieve them.

Responsible for monitoring and controlling the inventory level of Brand SKUs to anticipate
and avoid any potential out of stock or overstock issues in line with the assortment review
outcomes. Additionally, responsible for executing CPFR activities, developing liquidation
plans, preparing and implementing planograms for the brands in charge.
Major Duties & Responsibilities includes.
➢ Identify the target margin and mark prices based on brand and category for the
newly arrived items in stock as and when required.
➢ Analyse the performance of each SKU and identify decisions/actions (Continue,
Discontinue, Promotions, Replace with New Product, and Liquidation).
➢ Analyse the age of SKUs based on PLC (Product Life Cycle) to ensure the accuracy
of decisions/actions.
➢ Execute the monthly demand planning activities and distribute the overall budget
among brands in charge based on projected sales and inventory.
➢ Manage the demand planning activities and assist Showroom Managers to come
up with SKU wise unconstrained projected sales.
➢ Build and monitor brand level safety stock to avoid stock-outs and loss of sales,
and to address variability in demand at the desired service level.
➢ Develop procurement plan based on demand plan, planned turnover, lead time,
MOQ, pending orders, inventory scenarios and OTB calculations in collaboration
with sourcing & procurement team.
➢ Manage the liquidation activities by identifying the list of SKUs to be liquidated
based on the liquidation logic and develop a suitable plan for liquidation, without
impacting the target margin to be maintained monthly.
➢ Review and analyse sales/square meter for each category and prepare an action
plan to increase sales/square meter planogram changes.
➢ Continuously review and analyze the sales forecast, demand plans, inventory
reports, and availability/requirements for long lead-time items to provide production
guidance to the supplier through the S&P department.

• Identify and prepare annual & quarterly promotion plans, annual promotional
budget and brief on each promotional event.
• Manage and monitor promotions execution, promotions expenses and prepare a
report for each promotion with performance measure.
Major Duties & Responsibilities includes.
➢ Identify and prepare annual & quarterly promotion plans, annual promotional
budget and brief on each promotional event.
➢ Manage and monitor promotions execution, promotions expenses and prepare a
report for each promotion with performance measure.
➢ Develop product testing/ trial strategy, when required (Select city, showroom,
quantity, and price) after selecting the product from the new product pipeline.
➢ Assess the performance of the new product and provide report.
➢ Monitor competitors and recommend pricing strategy changes for existing products
as necessary to achieve profit goals.
➢ Understand customer requirements by reviewing customer surveys and developing
a market plan for each product introduction.
➢ Manage and continuously update the new product pipeline based on an input from
the assortment review decisions, annual target, product listings/ exhibitions.

i worked as a sales supervisor in a big furniture company in Jeddah