Said El Farsi, Senior Customer Service Team Leader

Said El Farsi

Senior Customer Service Team Leader

SITEL

Location
Morocco - Rabat
Education
High school or equivalent, Economics
Experience
19 years, 0 Months

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Work Experience

Total years of experience :19 years, 0 Months

Senior Customer Service Team Leader at SITEL
  • Morocco - Rabat
  • My current job since November 2019

Supervised two teams of 15 agents each ( Inbound & Wathsapp).
Training, coaching, and leading team to provide support to customers.
Answering representative’s questions, guiding them through difficult calls or issues, diffusing angry customers.
Handling issues that cannot be fielded by representatives.
Ensuring team members are achieving desired service levels and taking corrective action, as needed.
Preparing reports and analysing data to improve processes, and maximize efficiency and customer satisfaction.
Implement team goals & objectives, develop team strengths and improve weaknesses.
Prepare weekly/monthly/annual results and performance reports.
Best team performance on terms of revenue and conversion rate during last 5 months in a row in 2021.

Group Director of Sales & Marketing at Hani Group
  • Bahrain - Manama
  • April 2017 to June 2019

Drove revenue to all areas of hotels including rooms, food and beverage, spa.
Supervised sales and marketing team of 11 consisting performing corporate, group and leisure sales,
wedding & event sales, administrative support, marketing, and reservation & revenue systems analysis.
Assumed acting cluster General Manager responsibilities at the hotel while managing the sales team.
Implemented per-opening advertising and public relations plan for the new office tower.
Implemented channel manager connectivity.
Exceeded revenue at Dana Homes resort by BHD 62k in 2018 with 19% better occupancy and BHD 19
better ADR over budget.
Exceeded CP office tower revenue by BHD 36k in 2018.
Achieved annual occupancy of 82% and 29k room revenue over budget.

Director of sales at Crowne Plaza Bahrain
  • Bahrain - Manama
  • October 2015 to April 2017

Led team of 12 consisting of sales managers, wedding and event sales, marketing and administrative support.
Emphasized sales focus on capturing and maximizing business from different segments groups, Leisure and corporate travel.
Implemented room sales strategy on 2016, which drove an increase in RGI of 11 points ended at RGI 109.1 vs 2015 full year 98.
Increased Employee Satisfaction in Sales and Marketing team by 17 points in 2016.
Developed unique bank partnerships in Bahrain to drive wedding revenues.
Focused on Corporate and Consortia agencies to take market share Ranked 1/6 for market share in 2016 vs 5/6 in 2015.
Prospecting of agencies via Hotelligence and utilization of GDS to drive revenues.
Re- introduced brand identity in hotel and rolled out throughout hotel and on all social media. v Increase acceptance of RFP's from global accounts by 25%.
Increased C and E Conversion rate by 5%.
Re- introduced brand identity in hotel and rolled out throughout hotel and on all social media. v Moved from traditional marketing to digital.

Director of Sales at Suite Novotel Riyadh ( part of Al Hokair group)
  • Saudi Arabia - Riyadh
  • January 2013 to September 2015

Established per-opening budget and developed strategic plan for the hotel.
Hired, trained and deployed per-opening sales & reservation team of 8.
Develop rates, group sales deployment strategies through review of competitive data, demand analysis and mix management.
Liaised with Regional global office on sales strategies for the hotel.
Developed marketing and advertising plan for opening of new built midscale hotel.
Create and develop hotel website and social media to drive increased internet revenues. v Initiated GDS Marketing Campaigns.
Increased market share by 15% points in two years to achieve 108, 3 RevPAR.
Best practice for C&E (open day and close day) generate new leads.

Cluster Head of Corporate Sales at Al Hokair Group Hotels
  • Saudi Arabia - Riyadh
  • August 2010 to December 2012

Led team of 10 sales.
Restructured sales staff for efficiency, accountability and productivity to maximum revenue generation. v Accompany sales team on sales calls to potential clients to assist in development of the account and to
access the effectiveness and sales skills of the sales person.
Liaised with Regional DOSM on sales strategies for the hotels.
Developed sales plan for the hotels.
Increased revenue by 18% over tenure in corporate segment through proper deployment of sales team
and direct sales efforts through individualized site inspection and closing techniques.
Introduced monthly commercial meeting with hotels to review risks and opportunities to drive revenue.
Secured the largest corporate extended stay group to the hotels with contract of 125 rooms with length of
stay of 18 months, totaling 68K room nights.
Conducted routine sales call to UAE to solicit and book business.

Sales Manager at Holiday Inn Al Riyadh Al Qasr ( Al Hokair group)
  • Saudi Arabia - Riyadh
  • July 2008 to July 2010

Assist DOSM to develop and set revenue, sales and marketing strategies.
Responsible for corporate and Travel Agent Room Sales for the hotel.
Update action plans and financial objectives quarterly.
Conducts daily sales calls and arrange site inspection trips to hotels by corporate clients. v Secure group with room revenue of half million Bahrain Dinar.
Secured the largest group with total revenue of 3 million Saudi riyal.
Monitoring guest feedback and updating the guest history on day to day basis.
Developed UAE market resulting in 35% of the hotel geographic source of business.
Working close with the global sales team on how to develop opportunities & to open new channel of sales worldwide.
OTA's guests targeting converter 22 contracted companies with 1550 room nights in 12 months. v Achieved 15k Ramadan covers on 2011 with revenue of SR 1.8M.
Secured ODC contract up to 500 pax for 6 days with revenue of SR 2.5M.

Sales Consultant at Nayyara company
  • Saudi Arabia - Riyadh
  • January 2005 to June 2008

Assist head of sales to develop and set revenue, sales and marketing strategies.
Selling stand/exhibition space to potential exhibitors, Hall planning/Allocation of stand space.
Promote the venue hire offer to key markets.
Develop key relationships and ensuring events are managed effectively by the services teams.
Monitoring customer feedback and updating the customer history on day to day basis.
Build key account relations with potential and existing corporate hospitality clients (meetings, corporate, events, outside catering, potential wedding venue clients, individual events clients).
Exceed sales goals continuously for the year 2005 till 2010.
Secured sponsorship contract for 3 years with an amounts of SR 450K yearly.

Education

High school or equivalent, Economics
  • at universty mohamed 5
  • July 2003

Accepted

High school or equivalent, Scientific
  • at Alnahda
  • July 2000

Accepted

Specialties & Skills

Team Building
Business Development
Customer Service Management
Sales Management
Project Management
Ready to learn any type of work.
Proven ability to reach to targeted goal.
Computer skills & Internet research skills.
Good Knowledge of GCC Market.
Revenue management
Business Development
Client Relations Management
Time management
marketing strategy
market research
operation
negotiation
key account management
marketing mix
marketing management
problem solving
digital marketing
wholesale sales
marketing

Languages

Arabic
Native Speaker
French
Intermediate
English
Expert

Training and Certifications

Brilliant Basics (Training)
Training Institute:
IHG
Date Attended:
April 2016
Competency Based interviewing Skills (Training)
Training Institute:
IHG
Date Attended:
February 2016
Solution Selling (Training)
Training Institute:
IHG
Date Attended:
February 2012
Effective Sales Negotiation (Training)
Training Institute:
IHG
Date Attended:
March 2016

Hobbies

  • cycling
  • Swimming, traveling