Saif E Parambath

Marketing Cordinator at Pioneer Gulf Fze

• United Arab Emirates - Dubai
• My current job since July 2007

Objective:
A high caliber and result oriented product marketing professional with 7 years of extensive hands on role in plan develop and execute marketing communication strategies for Middle East and Africa region.
Major Events Association:
 FI Abudhabi, Dubai international film festival and Live Dubai show for Pioneer VIP Lounge
 Gitex Technology Week, PALME Dubai, PALM India for B2B activities
 Stanton consumer tech Expo SA, Top gear & South Africa SA and West Africa Music Mess convention Kenya
Professional Experience
Pioneer Gulf FZE
Marketing Coordinator: From July 2007
Product Portifolios: Automotive Electronics, Home Audio Video Equipments &Professional AV Systems

 Assist product managers for successful annual marketing communication strategy, planning and budgeting for MEA region

 Responsible for concept to execute product launches, consumer promotions and special events in a planned and structured manner across region

 Devise PR strategies to enhance brand/product awareness to consumers and the medias alike

 Promote & strengthen regional social media campaign and tactics in line with the global guideline

 Manage design development and production of high quality marketing assets communication tools, Advertising kit including Radio AD for the regional dissemination

 Train, supervise and maintain consistent level communications with external vendors such as AD agencies, Event Management & PR companies to implement marketing activities as per the marketing calendar
 Conduct periodic market research to evaluate product communication strategies, industry trends and competitor activities and suggest counter actions

 Keep close watch on the BTL trends and recommend the appropriate techniques to the management

 Coordinate with regional brand ambassador on new product testing and SNS based awareness programs

 Liaise with Singapore and Tokyo Regional Head Quarters on Marketing Compliance and Operational Marketing and localization activities.


 Submit Monthly Regional Marketing Report to the Management covering marketing performance measurement, utilization of the budget and the progress against the marketing calendar

BIZCOM - Events & PR - Dubai
Events Coordinator - From 2006 November to 2007 June
 Maintain accurate and up-to-date records and files for all event management projects
 Provide research support and completes task required for event execution.
 Assist with managing on-site production and clean up for events as necessary
 Develop event specific organizational tools such as production time lines, contact lists, on site deliverables schedule
 Serve as liaison with vendors on event-related matters and marketing tool productions
 Support PR manager for the Press Conference and media monitor activity
 Conduct post event follow-up and report feedback to the events team and clients
Qualification & IT Skills
 Post Graduate Diploma in Event Management & PR (2005 - 2006)
 Bachelor of Science in Mathematics (2003-2005)
 MS Office, MS excel, Outlook, Power Point presentations

Personal Information
 Date of birth - 21st July 1984
 Nationality - Indian
 Marital Status - Married
 Visa status - Resident Visa (Free Zone)
 Holder of a UAE driving license
 Languages known - English, Arabic (Read & Write ) & Hindi
Sincerely,
SAIF E PARAMBATH