Sales Manager
General Electric - United Arab Emirates
مجموع سنوات الخبرة :12 years, 11 أشهر
My Core Competencies Include:
• Management of 3 verticals including Outdoor (Utilities) Lighting Business, Indoor Projects Business as well as Distribution Channel Sales Business (Traditional Wholesale Channel & Modern Trade),
Plus Aftermarket and OEM for Automotive Lamps Business segment.
• Distributors team management:
• Secondary Demand Generation through the engagement of End Clients and Contractors.
• Consultant Engagement: Interaction with Specifiers and Supervising consultants for Our Product Approvals.
• Key Account Management: Maintaining repute with Decision-makers as well across the hierarchy in Key Accounts, to achieve long-term & short-term goals for Business Growth.
• Market Intelligence: Conducting regular Conference Calls with cross functions including, Product management, Sourcing, and Pricing Manager to devise a strategy based on market intelligence like competition’s market strategies & price points.
• Accomplished user of Salesforce.com (CRM Tool) in creating an extensive projects pipeline which also creates visibility for cross functions in the Company and helps track projects progress.
• Devising Annual Operating Plan as well as Annual Forecasting to facilitate Supply chain and other cross functions for better inventory management.
• Effective utilization of marketing budgets in each Country while managing BTL activities & rigorous supervision of BRAND promotion events, Trade Shows for the Launch of new verticals and products.
• Successfully implemented strategies to tap unexplored market segmentation for example Launched Customized products with help of Product Managers for Pakistan Lighting Dealer Network which has resulted in 500k USD turnover each year from 2017 onwards
Al Ghandi Electronics is Tier 1 Distributor for Philips(Now Signify) Lighting Products for Dubai and Northern Emirates
Managed Indoor and retrofit Lighting Projects Business for Institutions Including Retail Chains & Hotels Like Azadea, Landmark Group and GMG Group
Secured LED retrofit projects from Hotels and Private Developers Including Fairmont Hotels, Rezidor Hotel Group, Movenpick JLT and Emaar Properties.
Secured Annual Rate Contracts with facility management Companies in UAE for their Lighting Consumables including Lamps and Control Gear e.g Rate contract with Al Shirawi FM for their Facilities in UAE.
Managed Sales of range of Electrical products Including:
1. Hager LV Switch Gear Components
2. Legrand Wiring Devices
3. Measuring Instruments (Fluke and Megger)
4 Power Tools( Milwaukee)
5. Firesure & Wrexhem MCC and Fire cables
6. Power Cables( Ducab, Oman), Flexible Cables, Rubber Cables
7. PVC( Decoduct) and GI Conduits and Accessories.
8. Lighting Products (Sylvania and Tamlite)
Managed Range of Customers Including MEP Contractors, Electrical Traders and End User Clients.
Beside Sales also Managed Debt Collection to keep healthy Business Bottom-line.
Marketed Newly Acquired Brands through Wholesale/Trade Channels as well as End Users and Contractors.