Assistant Marketing Manager
Kout Food Group
Total years of experience :9 years, 1 Months
-Developed and implemented effective marketing programs including advertising and promotions with all-product groups and major supplier support
-Reduced customer complaints from 60 per day to 8 on an average through analyzing the core problem and working on a repair plan
-Built a communication channel on WhatsApp (freshchat) with designing the platform & executing the plan
-Successfully launched Gaggenau in Kuwait with a comprehensive marketing plan (PR, social media, events and CRM)
-Successfully organised Ramadan 2021 cooking show on KTV2, Instagram with top cheps across Kuwait and managed execution
-Developed the Brand Portfolios and all Marketing Collateral
-Ensured data accuracy of product information in systems, catalogues, brochures, price books & other marketing materials
-Took charge in determining the product requirements in order to meet the changing needs and requirements of the Kuwait market and working these concepts into action plans (including review of customer service, consumer complaints, market trends etc)
-Communicated closely with German headquarters of BOSCH for new product launch
-Supervised Customer Service department to ensure maximum support is provided to customers
-Developed and maintained high performing relationships with key strategic partners both internally and externally
-Managed the execution of marketing campaigns by budgeting, setting up booth in collaboration with event partners
-Event planning - organized the end-to-end process of event planning including working with vendors, event coordinators and design teams for production of event setup, branding & onsite collateral
-Liaised with other marketing managers and built country marketing plans that included promotions and partnerships
-Launched campaign-specific sponsored ads on Instagram, YouTube, Facebook etc to boost promotions
-Engaged with drivers & customers to increase NPS(Net Promoter Score) & loyalty with the brand through training, coaching and achieved 90% Satisfaction
-Built survey links to collect information from 1320 drivers and over 3k+ customer base to help increase loyalty
-Managed online campaigns, Instagram sponsored ads, email marketing, mobile push notification
-Worked closely with design team and directed creative ideas
-Worked on annual budgets to cascade production plan, implemented and monitored performance to assess ROI
-Assisted in preparing organizational documents such as annual reports & corporate collaterals
-Overseen and developed marketing campaigns and measured the activity cycle
-Assisted in developing and implementing communication strategies for the organisation
-Overseen the production of newsletters, in-house magazines, pamphlets and brochures
-Assisted Marketing Manager in designing, and implementing of annual marketing plan
-Ensured consistency between finance and marketing communications
-Executed all domestic/int'l export and import shipment bookings, worked closely with vendors and ensured that shipments are handled as per clients requirements
-Coordinated & attended meetings/trainings on new services and programs
-Ensured a consistency of service quality by following SOP and driving organisations quality improvement initiatives, in order to continually satisfy customers
-Devised and presented tactical ideas and strategies to execute promotional activities
-Conducted meetings with potential clients to propose sales offers for logistics to and from different countries via air/sea/land
-Coordinated with counterpart, shipper & consignee for the effective & smooth operations
-Prepared the required documents for customs clearance & delivery in Kuwait
-Updated clients with shipment status in timely manner
-Prepared quotations as per client enquiry and initiated the bookings
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