Manager Corporate Communications
Fatima Group
Total years of experience :18 years, 3 Months
o Develop corporate communications policies, strategies and framework for Fatima Group.
o Ensure effective development of internal and external communication.
o Edit and review all technical content for print and web.
o Develop and implement various communications projects.
o Devise 360-degree strategy for digital platforms, manage the digital content and digital agency.
o Manage branding initiatives for all Fatima Group alliance companies, internal communications at group level and external media relations.
o Manage all internal publications including newsletter, press releases, planned publications, annual report, corporate collateral, videography and special projects under the Group umbrella.
o Develop and monitor budgets for communications department.
o Represent the company at external conferences, seminars and events as a spokesperson.
Achievements:
o Initiated the concept of internal newsletter at Group level.
o Introduced a separate career portal for Fatima Group corporate website.
o Developed a complete manual for internal and external communication policy.
o Ensure communication strategy is consistent and reflects the organization’s strategic vision.
o Ensure effective development of internal and external communication.
o Ensure that all internal communications activities are properly integrated with external communications, marketing priorities and strategies.
o Monitor, review and report on all marketing activities.
o Develop and implement marketing plans and projects along with planning & executing digital strategy.
o Manage the digital content and digital agency.
o Manage relationships with relevant agencies and bloggers to get best work output.
o Manage branding initiatives, internal communications and external media relations.
o Manage & Operate official social platform for the company and CEO (Facebook/Instagram/Twitter/LinkedIn)
o Manage and supervise development of internal publications such as newsletters, press releases, planned publications, corporate collateral, videography and special projects.
o Propose, manage and control budgets, ideas, themes and timescales for corporate events of the company and business incubator.
o Represent the company at external conferences, seminars and working parties as may be required as a spokesperson.
Achievements:
o Successfully completed Business Incubation Management Course at University of Queensland (Brisbane Australia) fully funded by Australia Awards in April-May 2017.
o Nominated by USAID for their Women in Entrepreneurship Exchange Program in 2017.
o Successfully organized and supervised NETSOL’s 20th anniversary event comprised of 2000 attendees in Feb 2016.
o Successfully launched Pakistan’s first IT company based business incubator named NSPIRE in Sept 2015.
o Reported to three Presidents during the tenure at TiE-Lahore. (Salim Ghauri - CEO NETSOL Technologies, Naeem Zamindar - Country Director Acumen Fund, Humayun Mazhar - Director Crescent Group)
o Implemented the strategic goals and objectives of the organization keeping in mind company branding and image
o Created and implemented a long-term communication strategy and produced a yearly commercial calendar plan.
o Liaise with executive committee for promotional activities planning of TIE brand to engage them in chapter activities and recommended areas of improvement.
o Supervised design, marketing, promotion, delivery and quality of programs and services.
o Managed the planning, implementation, execution of various events, campaigns, meetings, conferences, workshops and press interviews to increase awareness of company brand image in terms of services provided.
o Continuously monitored marketing trends and kept a close eye on competition to provide better services in the market.
o Established corporate relations and partnerships with management of different corporations.
o Acted as liaison and spokesperson with media relations, managed communication with external agencies.
o Defined and implemented all aspects of communications—from web presence to external relations with the goal of creating a stronger brand.
o Worked on the designs and production of all major publications, including the company newsletter, brochures, press releases, articles, the company website and other social media presence, to promote the company’s goals and activities.
Achievements:
o Successfully launched entrepreneurial youth clubs under the umbrella of TiE Lahore in various universities in the years 2013-14.
o Selected by Ministry of Education Malaysia to attend and represent Pakistani entrepreneurial network in 3rd UNESCO-APEID Meeting on Entrepreneurship Education in Kaula Lampur in Dec 2013.
o Worked on annual departmental budget preparation and allocation on yearlong activities
o Developed newsletters, brochures, and many other materials related to marketing in Urdu & English
o Assisted in the production & implementation of marketing materials
o Delivered presentations, proposals, reports and product manuals for Marketing
o Actively worked with the team to develop publications for a variety of internal and external corporate communications including annual reports, magazines, research reports etc
o Producing written materials including correspondence, invitations, promotional material, newsletter, and articles for publications
o Writing, proofreading and editing campaign material
Achievements:
o Executed annual reunions/homecomings, 10 years reunions of batches and reunions of alumni chapters in various cities/countries etc.
o Successfully revamped and relaunched alumni website for LUMS
Coordinated in marketing activities that promotes the company
Coordinated with other corporations for collaborations and marketing
Coordinated in formulation of integrated marketing mix strategies
Coordinated with Credits & HR for smooth running operations.
Ensuring the hiring documents (Permanent/Contractual) compilation without any discrepancies for the recruitment of new staff and follow-up the HR for timely issuance of appointment letters.
Preparing and maintaining the Credits staff table and ensuring timely availability and deliverance of staff data in required format.
Coordinated with HR on monthly basis for processing staff salaries and arrange the staff data in stipulated time.
Scheduling the staff learning and development activities.
Scrutinizing the stationery requests and forwarding it to the relevant departments.
Preparing concept papers, working papers, circulars, procedures and ensuring regulations and other relevant documents of the new products to be launched.
Represented the Company in different meetings held in-house and at client locations.
Prepared presentations regarding existing and new developments in the system for in-house staff training and external clients.
Answering inbound calls as well as assist customers who have specific inquiries.
Building customer’s interest in the services and products offered by the company.
Providing personalized customer service of the highest level.
Updating the existing databases with changes and the status of each customer/prospective customer.
Obtained 75% fee waiver as merit scholarship in MBA Obtained 100% fee waiver as merit scholarship from Punjab College of Commerce, Lahore in B.Com. Awarded with gold medal on 5th April 2005, by governor of Punjab, Mr. Khalid Maqbool for achieving 2nd position in MBA. Secured 5th position in Karachi Board in Intermediate Commerce
Obtained 100% fee waiver as merit scholarship from Punjab College of Commerce, Lahore in B.Com
Secured 5th position in Karachi Board in Intermediate Commerce