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Saja Khumaiyes, Business Development Manager - Foodservice

Saja Khumaiyes

Business Development Manager - Foodservice·Basamh Trading Company

Saudi Arabia

Bachelor's degree, Management Information Systems

Work experience

Total years of experience: 16 years, 1 months

Business Development Manager - Foodservice

May 2019 - Present

Basamh Trading Company

Jeddah, Saudi Arabia

May 2019 - Present

• Improving customer overall consumption, and categories growth for the established brand along with the new brands within the assigned channel / region.
• Assist the Channel Manager in achieving operational excellence and cost optimization across the sales and distribution business.
• Develops and manages channel’s regional budgets and forecasts to ensure that the region achieves target sales goals and profit objectives.
• Assists in the development and implementation of marketing plans as needed.
• Resolve customer's trade issues, complaints and operational matters.
• Providing periodical reports to the Channel Manager on the regional sales performance to enable informed decision making and strategic overview
• Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Establishes channel’s sales objectives & strategies by creating a sales plan and quota for assigned region in support of the overall channel objectives.
• Ensure achievement of identified topline and bottom-line financial indicators (Sales Targets and P&L).
• Analyse sales estimates, develops periodic forecasts, and identify potential opportunities.

Company industry:
FMCG
Job role:
Sales

Channel Development Manager

December 2016 - December 2018

Fonterra

Jeddah, Saudi Arabia

December 2016 - December 2018

• Lead local execution of the Channel Led Model by coordinating with Global and Regional Channel teams on best practice channel management, and then rolling it out across the local Key Account and Sales Execution functions, to build sustainable new business in priority channels (Bakery, Italian Kitchen, Quick Service Restaurant Channels)
• Responsible for developing and executing the region’s Foodservice Channel Strategy
• Establishing a formal system to research and capture Focus Channel Insights and identify key customer needs and dairy based solution business opportunities.
• Lead and support the Key Account Managers and Sales Execution teams to build sustainable new business in the focus channels.
• Leading the development of solutions that drive growth for Fonterra and chosen partners. Key to successful solutions will be educating customers on the benefits of dairy use in ingredient, filling and topping applications in their products.

Company industry:
Food & Beverage Production
Job role:
Sales

Sr. Foodservice Sales Analyst

September 2014 - December 2017

Fonterra Brands Middle East

Jeddah, Saudi Arabia

September 2014 - December 2017

- Responsible for the collection, analysis, and reporting of sales data, as well increasing the overall sales productivity and support growth.
- Working closely with the internal sales team, finance, supply chain and external customers in more than 11 countries.
- Collect sales records and track key performance indicators that will enhance the understanding of the business and improve decision-making.
- Reconcile month-end secondary sales achievement against agreed distributor KPIs.
- Developing and reviewing the sales budget and sales forecast.
- Analyze line of business operations to determine profitability for all sales channels and SKUs.

Company industry:
FMCG
Job role:
Sales

Sales Planning and Customer Service Supervisor

April 2012 - July 2014

Cristal

Jeddah, Saudi Arabia

April 2012 - July 2014

• Forecasting of both volumes and prices that leads to annual, quarterly and monthly sales plan as well as production, inventory, strategic and initiative plans.
• Contribute to the development, implementation, maintenance and continuous improvement of IT business applications in a multi-domain/multi-national/multi-lingual environment.
• Ensuring the on-going success of the business and alignment with global strategies and objectives.
• Conduct detailed business reviews and develop strategic plans.
• Develop and maintain appropriate processes, procedures, and KPI’s to support business and system improvements.
• Input, maintain, review and retrieve data in the company information system (SAP) to perform planning activities.

Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

Sales Planner

April 2011 - March 2012

Cristal

Jeddah, Saudi Arabia

April 2011 - March 2012

• Maintain master data in SAP system to ensure data integrity and support end-user decision-making.
• Build annual, quarterly and weekly volume and price forecasts.
• Complete reports and documentation as required.

Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

Master Data and Pricing Analyst

December 2009 - March 2011

Cristal

Jeddah, Saudi Arabia

December 2009 - March 2011

• Maintain all customer related data base and prices including rebates, commissions etc via SAP system.
• Monitor and trouble-shoot both the process and system performance, report deviations, system failures; and assist in investigations and problem resolution.
• Manage the day-to-day implementation and administration of legally compliant pricing and rebate and commission payment activities.
• Develop and maintain relationships with internal customers to ensure effective and efficient administration of pricing and payment activities.
• Daily maintenance of Price Approval Requests and/or Pricing Conditions to guarantee a smooth flow in the order process.
• Maintain accurate hierarchy structures in SAP for pricing, rebate, commissions and sales statistics purposes.

Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

Education

The University of Business and Technology (UBT) _ College of Business Administration ( CBA)

December 2009

December 2009

Bachelor's degree, Management Information Systems

Saudi Arabia

Skills

Planning
Expert
Planning
Expert
Sales
Expert
Sales
Expert
Sales Skills Training
Expert
Sales Skills Training
Expert
Sales Targets
Expert
Sales Targets
Expert
Service Planning
Expert
Service Planning
Expert
Team Management
Intermediate
Team Management
Intermediate
SAP ERP Software
Expert
SAP ERP Software
Expert
Communication Skills
Expert
Communication Skills
Expert
Business Analysis
Intermediate
Business Analysis
Intermediate
Planning
Expert
Planning
Expert
Sales
Expert
Sales
Expert
Sales Skills Training
Expert
Sales Skills Training
Expert
Sales Targets
Expert
Sales Targets
Expert
Service Planning
Expert
Service Planning
Expert

Languages

English
Expert
Arabic
Expert

Training and Certifications

Certifications
Certified Trainer
Cristal Academy
Sep 2013 - Sep 2013