Digital Marketing Manager
Galaxy The World Of Services FZC
Total years of experience :20 years, 2 Months
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Devising strategies to drive online traffic to the company E-commerce Portal
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website.
• Responsibility for planning and budgetary control of all digital marketing.
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Implement and manage Search Engine Optimization (SEO), Pay Per Click, and Search Advertising campaigns management activities
• Create customized and targeted SEO landing page solutions to maximize effectiveness of Search campaigns
• Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities
• Proactively provide strategic recommendations applicable to clients' business models, expectations, and goals
• Monitor and report on metrics such as keyword ranking, effectiveness of site optimization etc.
• Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
• Keep up to date on the latest SEO, PPC strategies and technologies and assist in improving solution offerings
• Directly manages day-to-day in- house paid search advertising campaigns and manages external agencies in driving performance of additional search campaigns.
• Develops and executes on strategy to drive site traffic and conversion from visitor to customer.
• Manage agencies to deliver excellent results based on the strategy for search and display.
• Ensures brand consistency, site usability and consumer satisfaction of the company’s websites.
• Works with product development and technology teams to provide business requirements for product enhancements, integrations, and migrations.
• Works closely with creative services, product development, and the call center to ensure maximum sales and a seamless and productive user experience.
• Involved with developing new ecommerce websites and the effectiveness / optimization of existing sites.
• Manages marketing reporting and analytics.
• Tracks, measures, and reports on site and program performance.
• Manages outside consultants and/or agencies as needed.
• Implementing of Online Portals
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Third Party Web Traffic Analytics Report handling
• Internet Advertisement handling
• Send customers a HTML mailer with details of the project
• Creating Customer & Search Engine Friendly Portals
• Maintained Web system performance via system monitoring, analysis, and performance tuning.
• Lead SEO efforts, including creating titles and tags for multi-platform entertainment websites.
• Built and deployed marketing and sales websites, rich media banners, and special projects.
• Produced and distributed weekly email marketing newsletters to 100, 000 subscribers.
• Internet Marketing & SEO (Search Engine optimization) Marketing
• Creating new online portals & implementation...etc...
• Have Knowledge of creating flash banners, flash, ads etc...
• Complete SEO optimization of the website so that it is in the top positions in major search engines like Google, Yahoo, msn etc
• Update the website frequently on the construction progress of the project
• Make animated banners for promotion of the project/website
• Efficient in making elegant web templates for different promotions
• Well versed in generating income from online methods from internet
• Plans site design by clarifying goals; designing functionality.
• Develops site navigation by categorizing content; funneling traffic through content.
• Develops site content and graphics by coordinating with copywriters and graphic artists; designing images, icons, banners, audio enhancements, etc.
• Prepares site by installing and configuring server software; installing programming language using authoring and formatting tools; ensuring cross-platform compatibility; establishing links.
• Establishes locatability by registering with search engines.
• Upgrades site by updating content and graphics; monitoring performance and results; identifying and evaluating improvement options; introducing new technology; maintaining links.
• Protects site by designing and installing security precautions.
• Maintains site appearance by developing and enforcing content and display standards; editing submissions.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Provides information by collecting, analyzing, and summarizing data and trends.
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