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Sajeesh P, Digital Marketing Analyst

Sajeesh P

Digital Marketing Analyst·Al Zaabi Group

United Arab Emirates

Master's degree, International Business

Work experience

Total years of experience: 15 years, 0 months

Digital Marketing Analyst

February 2014 - Present

Al Zaabi Group

Abu Dhabi, United Arab Emirates

February 2014 - Present

The focus of the role is to implement and monitor analytics across digital platforms in order to drive conversion and user journey effectiveness, providing recommendations to improve the user experience and acquisition efforts across websites including mobile, online, email & social media and multiple products.

Reported directly to CEO, hired as a marketing professional for the group of companies. Lead the development of marketing & communication plans and tactics (through a test and learn approach) that will drive user acquisition.
v Tasked with building and strengthening relationships with channel partners and customer base of 600+, driving organic (80%) and inorganic (120%) growth, ultimately resulting in sustainable global business unit.
v Work with influencers and acquisition team to determine best fit targets to fill gaps in portfolio.
v Crafted and executed robust sales and marketing strategies, which resulted in new client’s growth of (40%) within 3 years, additional opportunities with current clients and a (27%) net revenue increase year over year.
v Increase client conversion through Whatsapp Marketing 10% of share.
v Targeted both online and offline consumers by designing a multi-channel and comprehensive marketing strategy.
v Develop, deploy and analyse and provide comprehensive reporting for paid channels and campaigns across PPC, paid social, programmatic display, native and exploratory channels
v Collaborated with senior sales staffs, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
v Manage the QHSE team to achieve control, monitoring and implementation of QHSE and contract governance in line with UAE policies and procedures.
v Provide a single business focus for accident and incident reporting and assist with subsequent investigation process; provide trend analysis to Contract Management Team to support and provide focus for driving positive behaviours and culture within the business.
v Maintain quality, safety and environmental systems; implement and audit to achieve compliance with OSHAD, ESMA, ISO 9001, 14001 and 450001.
v Ensure that requirements for establishing and opening a new facility meet HAAD engineering and clinical guidelines.
v Conduct on-site inspections of medical facilities through regular or unannounced visits, to assure the health and safety of patients and proper delivery of treatment by medical staff.
v Conduct inspection of clinical practice, staffing, safety and maintenance, floor plans, fire inspections, policies, procedures, radiology, infections and sanitation, etc. and prepare report to Executive Director and QHSE Team
v Responsible for developing and implementing new policies and additional changes done to existing policies incase a new revision came for standards.
v Approves new biomedical equipment by conducting tests, ensuring adherence to codes & Maintains equipment by completing PPM and Calibration schedules, conducting tests, following manufacturer's instructions, calling for special service, evaluating service contracts and maintaining equipment inventories.

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Digital Marketing Strategist

August 2013 - February 2014

Mobatia

India

August 2013 - February 2014

In the world of Technology, things happen fast. Working as a key member of the Creative team, i am required to research, write and edit world-class content/copy to meet our clients’ needs through social-media/web platforms, both planned and in real- time, as well as producing other forms of content as part of our clients’’ lead -nurture programs.

SEO Copywriter | Bid Writer | IT Services - Technical Author | Digital Content Writer

# Responsible for generating the words, slogans and audio scripts that accompany advertising visuals
# Meeting with account executives to discuss the client's requirements and core messages
# Familiarising themselves with the product, target audience and competitor activities in the market
# Discussing the client's core message & target audience and brainstorming visual & copy ideas with other members of the creative team
# Copywriter and art director are accountable for checking all the content being advertised is truthful and complies with codes of advertising practice
# Plan documentation effectively by developing doc plans from agile stories, maintain schedules and share documentation status with stakeholders
# Install product builds and test functionality against the documentation for improving the usability and technical quality of docs
# Ensure cross-team coordination by working with development, QA and support staff as needed
# Self-edit documentation and work with editors for ensuring that the docs meet Informatica’s commitment to quality for completeness, style, and accuracy
# Document How-To articles (H2L) which help customers solve specific feature/task related questions of customers
# Mentor junior writers to improve their writing skills
# Contribute to process improvements for enhancing efficiency


Focus on writing engaging & creative content for corporate website, published Intranet, emails, videos, blogs and potentially for our social media channels. Also required to produce content for digital solutions.

Company industry:
Software Development
Job role:
Marketing and PR

Senior SEO Analyst

November 2012 - August 2013

SOD TECHNOLOGIES

India

November 2012 - August 2013

Digital marketing is the blend of Online and Offline Marketing. Using digital media to promote business, analyzing the Customer Insight and Niche Market helps to generate the strategy. Business Intelligence is the prior fact in the digital marketing technique. Analyzing the trends and strategies helps to foster the business and attain the business goals even helps to stay ahead of your Competitors.

Customer Centric thinking, streamlined approach and innovation, we consistently develop new strategies to stay competitive in practices and technology.

Online Reputation Management - We maintain your image on Business Industry. A good reputation is more valuable than money. The key to protecting your brand is to be proactive, optimize your content appropriately, monitor your search results regularly, be ready to spring into action if something negative shows up and, above all, be realistic about the outcome of your efforts.

Business Intelligence - Taking the right action at right time helps to stabilize your position in the Global Market. Helps to take decisions based on real time data.

Business Architecture - It is the part of an enterprise architecture related to corporate business, and the documents and diagrams that describe that architectural structure of business.

Business Strategy Development - Captures the strategic goals that drive an organization forward. Describes the business functional abilities expressed via business services of an enterprise and the sections of the organization that would be able performing those functions.

Promotional Marketing - Sets the boundary of the enterprise by identifying and describing external entities such as customers, suppliers, and external systems that interact with the business. The operational structures describe which resources and controls are involved.

To be successful in the Digital Arena, Be Idealized and Strategics, Understand the reality of business change with Digital Marketing.

Company industry:
Software Development
Job role:
Marketing and PR

Senior SEO Analyst

July 2012 - November 2012

Design Direct Uk

India

July 2012 - November 2012

Design DirectUK, a UK based Software Outsourcing company, providing expert development of Software applications and IT software consulting .Our company carries out Website design/development, Web services, Search Engine Optimization and Internet Marketing Solutions.

E-Commerce Promotion - Plan promotional strategy ahead of time by creating and scheduling promotions to auto trigger by selecting specific online marketing strategy. We schedule offers to run during hour by hour time frames, giving you the ability to run true limited time offers.

Applied Customer Insight - Deeper understanding of customers is an really a competitive advantage. Using innovative ways of gathering customer information and custom-designed approaches, helps to gain the customer views.

Social Media Marketing - Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates to grab attention of thousands.

Enterprise Content Management - Organizing and storing an organization's documents, and other content, that relate to the organization's processes. Structuring the information.

Our approach is based on real-world experience in creating new businesses, successful business turn-abounds and growing real businesses in multiple industries across the globe.

Company industry:
Software Development
Job role:
Marketing and PR

Seo Executive

March 2012 - July 2012

Anvita

India

March 2012 - July 2012

The health-care industry is competitive if you are looking for new patients or fund-raising opportunities, it’s important to have a strong search engine presence. Before receiving any kind of medical care, a potential patient will look for information Online in order to find the right health-care service provider that meets their needs.

Focused on positioning businesses into global markets and developing international trade opportunities. We streamline business growth with our organizational insights, customer centric solutions that empower performance and proven success patterns to enhance growth.

Prior job to drive traffic and increase lead generation. The strategy of the organization is to generate leads to the Doctors through Online. The firm mainly focused on Medical Tourism now the emerging trend in India growing day by day......

Managed, negotiated and completed large contracts with partners.

Increased rankings for non-branded keywords in multiple countries and languages.

Responsible for planning all employment engagement activities

Spear headed the social marketing agenda (Facebook, Twitter, LinkedIn)
Arrange for developmental seminars

Coordinate with the marketing team to market the medical tourism packages

A guide for any medical tourism facilitator, international patient coordinator offering facilitation services for traveling patients.

Professional for any hospital, medical center, clinic or physician interested in developing an international patient program and attracting patients.

Sustainable Healthcare & Hospital Development strategy initiated to gain the attention of international patients.

We have a keen understanding of health care systems in a number of developing countries, private hospital systems and enterprise growth, and business development opportunities.

As a business consultant to the medical tourism industry, we offer patients a lot of choices seeking medical care in India.

Company industry:
Marketing
Job role:
Marketing and PR

SEO Analyst

June 2011 - March 2012

AlignMinds Technologies

India

June 2011 - March 2012

Search engine optimization (SEO) is the process of improving the visibility of a website in search engines.How frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords.Promoting a site to increase the number of backlinks, or inbound links, is another SEO Technique.

Provides Inbound Marketing services to companies globally, helps business owners prosper and grow by getting found on the web, developing and nurturing leads, converting leads to sales, and measuring performance to improve results

Company industry:
Software Development
Job role:
Marketing and PR

Education

Bharathiar University

March 2018

March 2018

Master's degree, International Business

India

Anna University

January 2011

January 2011

Bachelor's degree, Electronics and Communication Engineering

India

GPA (percentage): 67.38%

GPA (percentage): 67.38%

TSHPC

May 2008

May 2008

Diploma, Electronics and COmmunication

India

GPA (percentage): 84.5%

GPA (percentage): 84.5%

KPM HSS

March 2006

March 2006

High school or equivalent, Computer Science

India

GPA (percentage): 63.3%

GPA (percentage): 63.3%

Skills

Marketing ROI
Expert
Marketing ROI
Expert
Business Intelligence
Expert
Business Intelligence
Expert
Organic Search
Expert
Organic Search
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Branding
Intermediate
Branding
Intermediate
Mobile Marketing
Expert
Mobile Marketing
Expert
Paid Advertising (PPC, CPC)
Intermediate
Paid Advertising (PPC, CPC)
Intermediate
Digital Marketing
Intermediate
Digital Marketing
Intermediate
Social Media Marketing
Expert
Social Media Marketing
Expert
HTML+CSS
Intermediate
HTML+CSS
Intermediate
Search Engine Optimization
Expert
Search Engine Optimization
Expert
ISO 1400:2015
Intermediate
ISO 1400:2015
Intermediate
ISO 45001:2018
Intermediate
ISO 45001:2018
Intermediate
ISO 9001:2015
Intermediate
ISO 9001:2015
Intermediate
OSHAD
Intermediate
OSHAD
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
Content Marketing
Expert
Content Marketing
Expert
Marketing ROI
Expert
Marketing ROI
Expert
Business Intelligence
Expert
Business Intelligence
Expert
Organic Search
Expert
Organic Search
Expert

Languages

Hindi
Expert
Malayalam
Expert
English
Expert
Tamil
Expert

Training and Certifications

Certifications
HUBSPOT INBOUND MARKETING
Dec 2015 - Jan 2017
GOOGLE ADWORDS & ANALYTICS
Jun 2016 - Jun 2017