Assistant Manager - Marketing
H&R Block India
Total years of experience :8 years, 2 Months
• Creating plans, evaluation of media properties, and execution of media campaigns, optimization, conceptualizing new properties in collaboration with vendors to delivered desired result which includes Emailers, Social, SEM and Mobile
• Campaign measurement, optimization, analysis and reporting to management
• Supervising operations and helps to team in raising estimates, releasing POs to vendor and all the documentation in regards to all campaign activities
• Build professional relationships with the media community, negotiating with vendors
• Ideating for creative, website development, strategizing for maximizing effectiveness of digital campaigns
• Planning, Strategizing, Implementing and measuring Organic, PPC Campaigns & Social Media Marketing
• Providing support for search engine optimization recommendations
• Optimizing websites for search engines: HTML, Site structure, and Page layout issues
• Doing Research and resolving on link architecture, html code, content and navigation issues
• Building quality link partners by Organic & Paid
• Identifying and implementing strategies for increasing traffic, Page Rank & Ranking through organic search listings
• Build on understanding of how search engines and their spiders work by conducting research and reporting key developments and news.
• Knowing the Nature of URL to be Cached on Google and Implement the changes to list it on the Ranking
• Continuous monitoring of organic search rankings to maximize traffic and sales
• Provide ongoing SEO reports on campaign deliverables: ranking, traffic, conversions and other metrics (Google analytics & Webmasters)
• Creating Daily, Weekly, Monthly Reports
• Thorough Research done on Market, Keyword & Competitor
• Implementing all the new Techniques to enhance and sustain the Organic Ranks
• Able to clearly convey and explain search engine best practices to company associates and to accomplice
• Stay updated with current search engine news and trends
• Provide consulting services in search engine marketing, Internet marketing, search engine optimization/SEO, search engine marketing/SEM, Pay Per Click Marketing (PPC) Social Media/SMO, web site design, website analysis, and website maintenance for non-profits, affinity organizations and small to mid-sized businesses
• Implemented Search Engine Optimization (SEO) and had websites listed with multiple top 10 listings
• Actively make recommendations and formulate testing structure for keywords, ad copy, landing pages and position to optimize campaign to achieve designated performance objectives
• Reviewing and analyzing web sites, through detailed written documentation, identifying areas for improvement and change relative to SEO. Communication of these findings (and resolutions of issues) to clients via conference calls & e-mails
• Relevant Keyword Market Research on targeted markets searching habits in terms of Competition and Searches e.g. : Using Long tail keywords, Latent Semantic Indexing, Specific Keywords & Exact Keywords
• Making effective Tags : Title tag, Meta Description tag, Meta Keywords tag, Meta Robots tag
• Monitoring, tracking, and reporting trend analysis of the web site by using Google Analytics
• Research and analyzing competitor advertising links
• Implementing effective Back Link Strategies to Increase Page Rank, Link Popularity or Search Engine Visibility for e.g.: Directory Submission, Social Bookmarking, Article Submission, Forum Posting, Blog Commenting, Web 2.0 properties etc.
• Creating competitor analysis reports throughout the process, analyzing existing data from server logs and created statistical analysis to project current search engine traffic patterns
• Tools used : Rank Ranger, Raven Tools also worked on WordPress (CMS)
• Planning, implementing and measuring PPC campaigns
• Conducting keyword research using tools to create, improve, expand and refine keyword inventory
• Creating Daily, Weekly, Monthly Reports
• Understanding Client requisites on Emails and Calls, satisfying them with Effective and Efficient job deliveries
• Implementing all the new techniques to enhance and sustain the Sponsored Ranks of the Client
• Writing Effective Ad Copies with compelling ad copy with strong call-to-action to increase the CTR of the Campaign
• Optimizing the campaigns with different possible methods and lastly re organizing the Budget to increasing the ROI of the account
Livetek Solutions is a website development and web designing company, (Web Design & Development, E-Commerce Applications, Logo Designing, Search Engine Optimization and Pay per Click Marketing)
Futurism Technologies Pvt. Ltd an offshore software development company in India, (Custom Software Development, Web Development, E-commerce Solution, Search Engine Optimization and Search Engine Marketing)
Master of Computer Science