Route to Market Manager
AlJomaih Beverages Company- PepsiCo
Total years of experience :13 years, 1 Months
• Partner with the sales leadership team to optimize and sustain advantage GTM Models and systems that create portfolio growth, driving S&D productivity.
• Consult with sales managers regarding size, structure and allocation of field individuals and resources, strengthening the market positioning against competitors, leading to a smooth and efficient implementation.
• Enforce quality and productivity opportunities such as segmentation, targeting, territory rightsizing, and alternative sales models, boosting up sales field efforts around customer centricity, and maximizing business potential.
• Lead the Customer Management Database via Oracle Siebel CRM System.
• Own the expansion and sustainability of the Time-to-Sell initiatives which will uphold the sales force, maximizing the efficiency of time in the market and improving Strike Rates, and Calls Frequency within both Van-Sales and Pre-Sell designs by implementing effective GTM Models.
• Study and evaluate the monthly target, commission and incentive of the Sales Function to drive an efficient Cost to Serve Strategy.
• Lead the E-Commerce application via Magento Platform for online orders.
• Lead the A-Merchant application for Merchandisers.
• Manage all new Sales Digitization projects by collaborating with the Business Information Technology Analysts and Financial Budget Controllers.
• Enhance the Sales function Hierarchy to drive an efficient Cost to Serve Model.
Worked Side-by-side with the Sales Managers to insure any routing issues are addressed and resolved on the fly.
• Delivered any ad-hoc requests for sales and routing reviews.
• Been responsible as Key User on all Sales systems such as Siebel, OBIEE, i-Sell, and Handheld-related requests.
• Owned the Customers & Routes Master Database.
• Ensured efficient implementations by updating the route paths based on seasonality, and headcount changes and proposing them to the Sales Managers.
• Developed Productivity Sales Reports by route in relation to the Cost to Serve Strategy to determine asset profitability and support decision making.
• Established any analytical reporting tool needed.
• Lead the team by example and assist the team in implementing best practices and maintaining high productivity.
• Analyzed the Monthly Sales Targets for the Sales & Marketing Director.
• Prepared Monthly and daily Sales Tracker Reports for the General Manager, Sales and Marketing Director, and Marketing Manager to take the appropriate actions.
• Supported the Marketing Manager in preparing the Sales and Marketing presentations on Market Share analysis to share with PepsiCo international.
• Calculated and study the Sales Commission and Incentive.
• Enrolled in Aljomaih Management Program for the talented employee.
• Consolidated data to create Reports & Dashboard KPIs utilizing SAP Business Object Design Studio/ Lumira.
• Collaboratively worked with Aramco Chief Position Holders to design creative Dashboards using Xcelsius.
• Created Application Utilization Dashboard to assist Aramco Finance Department, Industrial Security, and HR Recruitment Department and others.
• Involved extensively in Query Designer in building Queries for Reporting Data Warehouse.
• Built data flow of Business Warehouse.
• Created an automated centralized reporting system.
• Provided customized value-added solutions for clients.
• Improved user interface and achieved desired goals of user facilitation.
• Enhanced the consistency, recoverability and accessibility of data.
• Helped with the communicating process between the outsourcing companies and EJADA.
• Been responsible for conducting Quality Assurance Testing, and addressing issues to test managers.
• Improvised the quality of document designs and quality assurance.
• Created efficiency in process flows.
• Updated Aramco Telephone Network project of the Digital Central offices.
• Mastered a database for all PABX related to trunks and telephone interfaces.
• Completed the database modeling of each site of PABX which includes internal trunks.
• Earned a special visit to the communication tower building that includes Aramco infrastructures and all of the Telecommunication systems.
• Assisted a professional language staff.
• Graded students’ exams and homework.
• Offered training services to 25 students in a group or one-to-one meetings.
Honors graduate; Dean’s List • CPR & First Aid Responding to Emergencies certificates from the American Red Cross, 2008 • Appreciation certificate from the Saudi students’ association at University of Wisconsin,USA. • Elected to membership of Golden International Honor Society, Beta Gamma Sigma, and Phi Kappa Phi, the nation's most prestigious honor societies of 10 top graduate students.