Regional Director
ZONG
Total years of experience :22 years, 2 Months
for leadership and development of the regional Sales team consisting of the in-direct sales channels Franchises & retail
•Create, define, and execute on the Regional Sales Strategy
•Drive operational excellence for the sales channels.
•Constantly improve performance using coaching, training and continuous operational reviews, combined with liaising with other departments to ensure seamless execution of initiatives.
•Ensure sales staff & the franchises have the tools to deliver world-class sales and customer service excellence.
•The key outputs are to meet/exceed sales targets for both GSM and Financial Services, to deliver in an operational efficient and productive way
•Accountable & responsible for the regional Sales and Distribution budget /Trade budget
•Responsible for compliance, regulatory & legal affairs for the region specific to the franchise /sales channel & adherence to PTA's SOP
•Execute the responsibilities of a company director according to lawful and ethical standards, as specified in the code of conduct
•Work collaboratively with all other departments to ensure Regional sales department is aligned with strategic and tactical initiatives in the company and the region
•Responsible for developing and leading the sales team to deliver sustained competitive edge of Company at the point of purchase through the franchise channel
•Develop strategies to keep the sales channels performing and adapting to shifting market demands
•Increasing market share in existing markets / assigned region and maximize new business development opportunities.
•Close collaboration with technology team in region for optimum utilization of network resources such as OPEX, Sites Availability, LTE High Utilization & 3G/4G Accessibility.
•Promote positive relations with partners, vendors, and distributors and ensure that the channel is profitable and motivated to focus towards the business
for all the sales & distribution related activities in the territory
•ROI Management of the Franchise / Area Assignment / Territory Optimization
•To make periodic visits to the market and ensure stock availability in the entire territory along with constant increase in market penetration of Zong products
•Enforcing distribution policies and ensuring that the discipline is maintained
•Supervising the ASMs, TVM, TSO, s & BDO's in management of their teams and target achievement
•To ensure that the channel partners stay abreast with all the developments in terms of SOP's, Targets and Trade Promotions
•Responsible to induct new business channel/partner & their need in line with support plan, expected revenue growth & future plan
•Responsible to ensure region's profitability in terms of BTS productivity or by ensuring quality subs addition
•Best utilization of Trade Marketing expenditures
•Quality of Sales improvement through ensuring consistent channel development and team capability
Area sales activities and target allocation
•Managing Sale of Zong products (SIM’s, ML Load, Branch less banking) at different levels of market i.e. Franchise, dealers and retail market.
•Based upon assigned KPI i.e. To Maintain Highest Service Standards, Quality and timely reports, identifying training needs, Retail penetration.
•Managing all Franchise related issues (CRM, Customer Services etc.) and ensuring their timely resolution to the satisfaction of our valued Business Partner.
•Managing team of BDO’s along with identifying their training needs and developing them accordingly.
•Also manage Franchise sales teams of S&D managers and RSO’s.
•Manage and ensure ROI of the franchises and their investment levels at desired levels
•On-Job and Off-Job trainings after need identification of the staff.
•Regular retail market visits for continuous follow up with retailers.
•Analyzing Competitor activities and recommending actions to counter them
•Successfully launched and now handling Zong/Askri Bank Brand less banking.
•Successfully handling two different projects i.e. TCS project and Chinese restaurants project assigned by the senior management parallel to my regular tasks which really help me to improve my multi-tasking skills.
to assist my line manager for planning, execution and monitoring of all the direct marketing activities within my assigned region (North) from Gujranwala to onward whole the north of Pakistan.
•Responsible to evaluate and analyze brand trends reports before and after execution of direct marketing activities and designing counter strategies.
•Responsible to build a market of customers whose loyalty and satisfaction with our products with result in higher, more profitable response rates and repeat sales.
•To ensure activation as per KPI i.e. above 80% at any given time
•To produce weekly, monthly & quarterly market reports for Regional manager through regular market visits on promotional activities, according to the needs.
•Ensure all marketing campaigns are achieved within budgeted guidelines as agreed with the higher management.
•Evaluate success and cost effectiveness of all trade related spend and report back to my line manager and to any changes/ improvements recommended
•Manage, trained and organize the promotional staff of agencies/third parties.
•Enhanced and promoted indirect sales through various sales strategies.
to assist my line manager for planning, execution & monitoring of all the marketing research in the whole region (from Gujranwala to onward whole the north of Pakistan)
•Planning and coordination of qualitative and quantitative marketing research projects according to the needs of brand team.
•Instilling a marketing led ethos throughout the business
•Researching, coordinating and reporting on external opportunities
•Understanding current and potential customers
•Managing the customer journey (customer relationship management)
/3G Subscriber base: Subscriber base Targets for 4G and 3G of the region on Monthly, Quarterly and Annual basis.
•Enabling Revenue Realization Targets: Subscriber Loading, Primary Issuance, Retail Universe Expansion, Channel Development (BVS Expansion & MFS) and Reduce number of Bronze Level sites.
•Gross Adds: MBB Gross Addition Targets, MBB Devices Internet SIM Gross Addition Targets, Gross adds Targets
•Quality Sales: Monthly Active Percentage Targets, Quarterly Survival Rate Percentage Targets.
•Focus on key enablers and bring improvement in them - Channel Expansion & Channel Health
•Managing overall sales and BTL activities of the region, set appropriate metrics and sales funnel management
•Monitoring and ensuring adequate inventory balances are held to deal with the business requirements and protection against stock outs. Ensure availability of monthly regional stock forecast.
•Effectively deploying human resources at all appropriate levels in the Regions.
•Ensuring commercial policies are implemented in the region and followed by the regional sales teams.
responsibility of putting up Retail Outlets, developing Distributor network and Sales of Shield products on all outlets of assigned territory.
•Formulation of sales targets, planning and implementation of strategies to achieve those targets successfully
•Identification of training needs for Distributor/staff through feedback and analysis. Evaluation of Distributor performance on Monthly/quarterly basis.
•Monitoring Competitors activities, analyzing the same and making contribution in developing company’s marketing strategy.
•Handling customer/dealers complaints and ensuring their timely resolution to the satisfaction of our valued customers.
•Provide job coaching and supervise the distributors and its field force.
•Sale, distribution, Display and allocation of stock were my key responsibilities while worked in the following towns of the territory
was giving 25% contribution in the sale of branch
•Attended several training meetings for improvement of display & distribution of market
•Did blitz indifferent section of retail & wholesale for improving display/distribution
•Launched many new products of company in the market
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