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تم إلغاء حظر المستخدم بنجاح
Sakshi Bhambhu, Senior CRM Analyst

Sakshi Bhambhu

Senior CRM Analyst·Create Media Group

الإمارات العربية المتحدة

ماجستير, Marketing

الخبرة العملية

مجموع سنوات الخبرة: 14 سنوات, 2 أشهر

Senior CRM Analyst

مايو 2017 - حتى الآن

Create Media Group

دبي، الإمارات العربية المتحدة

مايو 2017 - حتى الآن

CRM Projects (Nespresso, Jazeera Airways, Hertz)
• Manage the creation of retention focused marketing strategies for clients that include promotional and transactional, shopper-driven, segment-based strategies, with unique content driven by an event, customer profiles, behaviors and triggers, etc.
• Develop and execute a customer lifecycle marketing strategy to drive repeat sales, build loyalty, increase lifetime value and reduce churn by engaging customers with the most targeted, relevant, and helpful content at each stage of the customer lifecycle leveraging various communication channels email, call, SMS, website and more.
• Drive continued optimisation and evolution of client’s email marketing programs, including lifecycle trigger programs and transactional messaging.
• Design and manage customer analysis - segment customers into meaningful and actionable cohorts, conduct A/B and multivariate tests, track and analyze performance, and communicate out results.
• Work closely with marketing teams to ensure seamless implementation of new marketing initiatives (serving as liaison between Product and Marketing teams, and Creative and Development teams).
• Produce insightful reports to ensure continuous improvement of all marketing campaigns.
Digital and Social Campaigns (Jumeirah Emirates Academy of Hospitality, SMKA, Dubai Expo 2020)
• Design and execute Adwords campaigns for search, display-network and video advertising.
• Track and monitor website behavior through Google Analytics and Adwords to optimize campaigns.
• Design lead-gen campaigns through social media platform (Facebook and LinkedIn) to reach relevant target audience and potential customers.
• Produce insightful reports to ensure continuous improvement of all marketing campaigns.
Significant Achievements:
• Implementation of CRM strategy across 13 markets in MEA region for Nespresso with a record 40% YoY growth in revenue generated through direct marketing.

• Implementation of Jazeera Airways’ first automated user journey with transactional emails including API integration with sophisticated micro-segments achieved through SQL queries.
• Launched Early-Booker campaign for Hertz achieving a 15% campaign ROI through direct marketing.

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Marketing Executive

سبتمبر 2014 - مايو 2017

Landmark Group

دبي، الإمارات العربية المتحدة

سبتمبر 2014 - مايو 2017

Centrepoint is a large format department store retailing four great brands - Babyshop, Splash, Shoe Mart and Lifestyle that caters to the entire family’s needs of high-street fashion, accessories, footwear, beauty products, baby and child essentials, home decor and everything in between. With over 130 department stores across Saudi Arabia, the UAE, Kuwait, Oman, Bahrain, Qatar, Egypt, Lebanon and Jordan, it is the largest non-food retailer in the GCC region.

Role:
• Lead marketing for Centrepoint in UAE for 19 stores with a turnover of AED 1.3 billion in 2016-17
• Manage an annual Expense Budget of AED 13 million in 2016-17
• Plan and implement Annual Marketing Calendar
• Manage ATL media strategies across Outdoor, In-Mall, Print, Radio, Loyalty Program ( Shukran ), Online marketing mediums & Social Media in the UAE
• Conceptualize and execute Promotions to drive Sales
• Implement Targeted Loyalty Promotions to decrease Churn, increase Cross-Concept shopping, Basket Size & Ticket Value particularly in Focus Stores
• Data collection, mining, visualization, analysis, reporting and presentation of key business metrics to the senior management for facilitating strategic marketing decisions around future Promotions strategy
• Measurement of ROI on marketing activities including cost and benefit analysis for ATL/BTL promotions

Achievements:
• Increased footfall by 6% in 2015-16 through eight planned campaigns
• Delivered AED 700, 000 worth of free media space through effective vendor relationship management
• Generated 9% incremental revenue by acquiring new customers through local tie-ups for focus stores
• Planned and implemented 10 ‘out-of-calendar’ initiatives 2015-16 generating 35% incremental revenue from target group.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Executive

يوليو 2013 - سبتمبر 2014

Comtel General Trading LLC

دبي، الإمارات العربية المتحدة

يوليو 2013 - سبتمبر 2014

Responsibilities

Marketing activities for HTC for GCC
- Liaising with HTC, sub distributors and retailers for in-store branding, marketing
campaigns, promotions, marketing events, media adverts etc
- Budgeting, ROI analysis, competition analysis, marketing claims
o Marketing activities for Sony for UAE
- Coordination with Sony for the marketing campaigns run in UAE
- Budgeting, brand management activities, marketing claims
o Coordination with the media and creative agencies
o Marketing activities for Comtel retail (Brands handled: Samsung, Sony, Apple, HTC, Nokia,
BB)
- In store branding, media adverts, POSM,
o Conducting training for the sales staff at Comtel retail and Bas
o Online marketing
- Website development (under process), SMS and email promotional campaigns, EOL
product analysis and online selling.

Skills Used
Marketing management, Budgeting, Claims handling, Third party co-ordination, Digital marketing,
Account handling, Microsoft office tools, Data analysis, Market segmentation

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Trainer

مايو 2013 - يوليو 2013

Regal Group

دبي، الإمارات العربية المتحدة

مايو 2013 - يوليو 2013

Providing Sales and Customer Service Training to the sales force and to the assistant store managers.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التدريب والتطوير

Marketing Trainee

مايو 2012 - يوليو 2012

agmc(bmw)

دبي، الإمارات العربية المتحدة

مايو 2012 - يوليو 2012

o Successfully organised the launch of BMW’s 6 series Gran Coupe
o Developed marketing strategies for company’s online marketing
o Co-ordinating with BMW’s creative and media agencies
o Lead generation during various promotional events, customer targeting using CRM software.

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Communication Manager

فبراير 2012 - أبريل 2012

Absolut Zero T-shirts

دلهي، الهند

فبراير 2012 - أبريل 2012

o Managed Social Media profile of the firm's brand Absolut Zero
o Increased the customer base and generated leads through social media channel.
o Built brand awareness among the target audience via Social Media

مجال الشركة:
الإنترنت والتجارة الإلكترونية
الدور الوظيفي:
التسويق والعلاقات العامة

Business Development Executive

نوفمبر 2011 - يناير 2012

Fabcars Pvt. Ltd.

مومباي، الهند

نوفمبر 2011 - يناير 2012

o Developed business through Lead Generation.
o Coordination with CXO’s of MNC’s based in Delhi, NCR, Gurgaon who required luxury car services in Mumbai

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
المبيعات

Marketing Trainee

مايو 2010 - أغسطس 2010

Bobbin Design

دبي، الإمارات العربية المتحدة

مايو 2010 - أغسطس 2010

o Creating the Sales Collaterals of the organization.
o Building the Website for Bobbin Design.
o Keyword identification and SEO.

مجال الشركة:
تصميم الأزياء
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Indian Institute of Information Technology and Management

أبريل 2013

أبريل 2013

ماجستير، Marketing

الهند

Skills

Digital Asset Management
Expert
Digital Asset Management
Expert
Marketing Management
Expert
Marketing Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Media
Expert
Media
Expert
Busniess Communication
Expert
Busniess Communication
Expert
Digital Asset Management
Expert
Digital Asset Management
Expert
Marketing Management
Expert
Marketing Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Media
Expert
Media
Expert

اللغات

الانجليزية
متمرّس

التدريب و الشهادات

الشهادات
Business Communications
AGMC
Jun 2012 - Jun 2012

الهوايات

  • Dancing, playing badminton, Exploring new places
    -National Level Volleyball player -Won various awards for dancing skills at good stages.