Salah Al-Rawashdah, Team leader NIS & Content

Salah Al-Rawashdah

Team leader NIS & Content

SOUQ.COM

Location
Saudi Arabia - Riyadh
Education
Diploma, Graphic Design
Experience
2 years, 8 Months

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Work Experience

Total years of experience :2 years, 8 Months

Team leader NIS & Content at SOUQ.COM
  • Saudi Arabia - Riyadh
  • January 2017 to January 2019

Developed, implemented, and managed content across various e-commerceplatforms, including the website, Mobile App, YouTube, Facebook, and Twitter, catering to both English and Arabic-speaking audiences at SOUQ.COM from 2017to 2019.
Orchestrated the integration and collaboration of content creators and designersto ensure the production of accurate and company-standard content. Thisencompassed titles, product descriptions, key selling features, images, andvideos, where relevant, aimed at educating and engaging customers and drivingincreased conversions.
Maintained and evaluated content, addressing time-sensitive material, menus, indexes, and directories on the website.
Employed diverse strategies to optimize search engine rankings and liaised withstakeholders to enhance incoming links while ensuring the company's onlinepresence in relevant indexes and directories.
Consistently met deadlines associated with the creation and upkeep of precisecontent.
Compiled item catalogs, encompassing images, descriptions, titles, andattributes for CCC items, which included consumer electronics, cell phones, andcameras, as well as lifestyle items, such as apparel, shoes, accessories, healthand personal care, perfumes, fragrances, and grocery and food items.
Managed the addition of offers, listing new items, pausing offers, updatingoffers, and provided support to team members in their respective categories.

Senior Graphic Designer at Petra University
  • Jordan
  • November 2011 to May 2012

Led the design and execution of visual assets, maintaining a high standard of quality and brand consistency. Collaborated with cross-functional teams to create a wide range of design materials, including digital and print collateral, advertisements, marketing campaigns, and web graphics. Designed and produced marketing materials such as brochures, posters, banners, infographics, and other promotional content to support various company initiatives. Developed and maintained the visual brand identity, ensuring alignment with company values and goals. Played a key role in conceptualizing and creating visual content for websites, social media platforms, and email campaigns. Managed multiple design projects simultaneously, meeting strict deadlines and client requirements. Produced creative and eye-catching designs for product packaging, ensuring effective communication of product features and benefits. Conducted photo editing and manipulation, enhancing product images and marketing visuals. Worked closely with marketing and communications teams to translate concepts and ideas into compelling visual designs. Stayed updated on design trends, tools, and software to continuously improve design skills and maintain relevance in the field. Mentored and provided guidance to junior designers, fostering a collaborative and productive design team. Actively participated in design critiques and brainstorming sessions, contributing fresh ideas and creative solutions to design challenges. Demonstrated a strong commitment to ensuring brand consistency and visual excellence across all projects Trainer Graphic design diploma courses Jun 2008 - Aug 2010 PC-ZONE Acadamy - Jordan Role: Creative Courses Trainer at BC Zone Academy. Instruction: Deliver engaging and comprehensive instruction in various creative disciplines, fostering an environment for students to develop their skills and creativity. Curriculum Development: Develop and enhance the curriculum for creative courses, covering a wide range of topics, including graphic design, digital media, visual arts, and more. Hands-On Training: Provide practical, hands-on training in industry-standard software and tools relevant to the creative field, ensuring students are well-prepared for real-world projects. Mentorship: Offer mentorship and guidance to students in building and refining their portfolios, helping them showcase their skills and creativity effectively. Assessment: Assess student performance through assignments, projects, and evaluations, ensuring that learning objectives are met. Innovation: Stay updated on emerging trends, technologies, and best practices in the creative industry, integrating relevant updates into the curriculum. Collaboration: Collaborate with other faculty members and department heads to enhance the overall educational experience and align course offerings with industry demands. Career Guidance: Provide students with insights into career opportunities, internships, and industry connections within the creative field. Continuous Improvement: Contribute to the continuous improvement of the creative courses by providing insights, recommendations, and innovative teaching methods. Inspiration: Inspire students to become proficient and creative professionals in their chosen creative disciplines, fostering a culture of innovation and excellence. This role at BC Zone Academy combines teaching, mentorship, curriculum development, and staying at the forefront of industry trends to provide students with a comprehensive and inspiring educational experience.

Education

Diploma, Graphic Design
  • at Luminus Technical University College
  • September 2009

Specialties & Skills

Customer Service
Freelance Graphics
Marketing
Adobe Photoshop
CRISIS MANAGEMENT
COMMUNICATIONS
MANAGEMENT
ORGANIC GROWTH
CORPORATE COMMUNICATIONS
SOCIAL MEDIA
INNOVATION
COLLABORATION
BROCHURES
ELECTRONICS