Salah Assaf

• Managed distribution and coordination of professional broadcast and camera equipment across student
media productions
• Observed and documented newsroom and control room workflows at MTV Lebanon; identified operational
efficiency improvements
• Attended industry workshops with professionals including TV presenter Rodolph Hilal, Information Minister
Dr. Paul Morcos, and MP Paula Yacoubian

• Directed brand strategy and digital presence including development of lawazen.com and a Shopify-based
clothing and merchandise customization platform
• Produced Lawazens exhibition presence at Saudi Signage Expo (2024 & 2025) — designed interactive
booth experiences, organized daily labeling competitions drawing hundreds of visitors
• Represented Lawazen at Paper World Frankfurt 2017 as part of Trodat-Trotec Group delegation, attending
the global commercial debut of the Trodat Professional 4.0 stamp line
• Managed marketing concepts and customer workflows for government ministry accounts and institutional
clients utilizing Trodat systems
• Collaborated with DMG Events during the 2025 Saudi Signage Expo exhibition cycle

Covered full event cycle from press conference through competition day as part of UOB's media team;
handled documentation and reporting coordination.

Self-arranged internship under Mr. Nabil Fakhouri, Director of Production & Operations. Formal reference letter
available.
• Supported production teams across national event coverage including Arafat Day and Esports World Cup
2025
• Conducted multilingual interviews with international participants across multiple live event assignments
• Operated professional newsroom systems including iNews and Vizrt under working broadcast conditions
• Supported ENG workflows, control room operations, and production logistics alongside senior operations
team
• Coordinated with EWC and NEP international production units during the Esports World Cup closing
ceremony; assisted live TVU broadcast operations

Participated as cast member on MBC1 national broadcast production awareness, and professional set discipline.