Business Development Operational Manager
MMS Global
Total years of experience :23 years, 7 Months
Manage the Project team and facility management company. Reworked leasing process and supported real estate agencies and brokers in screening and qualifying leads to match the Art Of Living Mall's requirements. Retrieved and rebuilt company digital assets, supporting leasing initiatives and generating quality leads. Initiated and managed ERP system implementation. Advised CEO and transitioned strategic vision to action.
Notable Achievements & Projects
Leased 45% of the mall in less than 18 months.
Managed mall maintenance and saved more than AED4M+.
Led human resource processes, proposed new organisational structure and reporting processes, and created three new divisions: HR, Finance, and Marketing.
Rebranded and built a go-to-market strategy. Deconstructed sales and marketing processes by collaborating with cross-department stakeholders. Enhanced offering by adding new product lines and services. Created high-value corporate accounts and closed annual contracts.
Notable Achievements & Projects
Increased sales by 10%, resulting in a 7% increase in the bottom line.
Closed exclusive deals with brand manufacturers, strengthened the relationship with brands and created additional opportunities, resulting in an extra 5% loyalty discount on total purchases.
Rebranded and built a go-to-market strategy. Deconstructed sales and marketing processes by collaborating with cross-department stakeholders. Enhanced offering by adding new product lines and services. Created high-value corporate accounts and closed annual contracts.
Notable Achievements & Projects
Increased sales by 10%, resulting in a 7% increase in the bottom line.
Closed exclusive deals with brand manufacturers, strengthened the relationship with brands and created additional opportunities, resulting in an extra 5% loyalty discount on total purchases.
Worked closely with investors to set up the business and operate a newly acquired franchise, TGG, in Dubai. Launched the first open gallery concept in collaboration with Ritz Carlton JBR, which hosted 22 art pieces between bronze outdoor hanging sculptures and bohemian crystal masterpieces hosted inside the hotel. Collaborated with art owners to present art pieces in the new gallery location, a luxury full floor in the business bay.
Notable Achievements & Projects
Generated total sales of $3.4M in 6 months.
Prepared a lead pipeline worth $17M by collaborating closely with key players in the market and capitalising on networking events within UHNWI communities.
Responsibilities: To hire, train, and manage a highly successful team to drive the overall consumer business of Goodyear and associated brands in GCC and Levant countries. Establish and manage solid relations with distributors and partners, support and drive agents, and wholesaler’s sales and marketing strategies. Manage internal and external communications, processes, and resources to enhance service levels to all partners.
Achievements:
• Accomplished net sales of $75m with 26% GP in 3 years of operation in GCC and Levant fostered a team of three subordinates to win and retain key accounts.
• Improved unit sales by 64%, 36% in net sales, and 82% GP value in 2016 over 2013, results realized by influencing collaboration with cross-functional teams.
• Finalized the optimization of the full product-line, replaced more than 150 SKUs, and introduced 300 new profitable SKUs, enhanced forecast accuracy by 30%.
• Identified market gaps and increased GY prices by 13% in GCC (Country and channel price re-positioning).
• Enhanced the bottom-line EBIT by 85%, initiated a premium segment’s strategy.
• Expanded market share by 6%, assessed partner’s market penetration, and strengthened SOB in key channels through aligned sales and marketing programs.
• Fostered the sales team’s capabilities through personal coaching and personalized training programs.
Responsibilities: To develop a scalable launch platform and retail concepts for a new national retail division, with 65 outlets and franchise operations across GCC countries, oversee the retail concept and blueprint development, brand identity, outlet design architecture, and location selection. Manage full P&L of the new division, Manage sales and marketing plans, build and manage all business support functions (IT, HR, Finance, Procurement, Supply Chain, and Customer Service). Division staff: 48, 3 direct reports (Sales Manager, Digital Marketing Manager, and Operation Manager). Owners took the decision to stop the expansion and refocus on their core B2B business.
Achievements:
• Awarded to lead and facilitate a $24m retail project investment to establish 75 profit retail centers in GCC.
• Delivered the retail project P&L targets of $3m turnover with $1m GP in the first two years of operation by managing 16 profit centers and a team of 48 staff.
• Developed, and launched the first phase of 4 retail quick service outlets, and a 60, 000SF high-end workshop tailored to distinct market segments with customer service focused.
• Designed and guided the implementation of the fully integrated e-commerce platform “www.myzdegree.com”, assisted by SAP-CRM system and 11 custom-made mobile vans.
• Crafted a $6m super-luxury retail concept to support Zafco’s IPO initiative: Guided all product offerings and brand’s acquisition from limited production luxury items (Watches, Eyewear, Sports Shoes, and Accessories) to name few (Aspen Jewelry & Watch, Zenvo automotive and Swissvax).
Responsibilities: To launch, hire, and grow the new retail franchise “TYREPLUS” in the GCC, working alongside the franchise director, reporting to the regional director. Key activities included:
• Implementing the sales and marketing strategy for the franchise, including instituting extensive new sales networks and developing product lines to suit the targeted customers.
Achievements:
• Orchestrated the Launch of 11 new and converted retail franchise outlets with the achievement of a $30m turnover in the GCC Liaising with regional partners and two subordinates.
• Implemented best practice and formulated operating procedures based on the latest technologies, and training programs, which ensured a 20% profit increase in the converted outlets.
Responsibilities: To manage the sales across UAE, Bahrain, Qatar, Oman & Kuwait and augment relationships with top tier distributors to grow sales and market share of OEM consumer products, involved managing agents, devising research-driven sales and marketing strategies, and ensuring seamless sales cycle.
Achievements:
• Achieved sales growth of 219% in 3 years, a165% during the next 4 years to reach a turnover of $30m with $10m GP by initiating marketing strategies that improved corporate image and profitability.
• Increased sales by 30% YOY in sport and luxury subcategory.
• Supervised car manufacturer’s local accounts, including Porsche key account which generated sales worth US$3.2M in 2007 versus US$12, 000 in 2002 by collaborating on cross-marketing and co-branding initiatives in the market.
The main agent for Ford Mercury, Lincoln, and Renault
Responsibilities: Oversee the achievement of defined sales targets for Ford & Renault product lines, managing all staff and materials; direct all sales operations, including customer prospect and progress reporting; formulating strategies to optimize performance, including pricing and discounts; and developing detailed intelligence on competitor products and clients.
Achievements
• Achieved annual targets and converted 3 new fleet accounts, additionally signed major deals for 30 commercial vehicle accounts; and consistently delivered against the region's revenue and market penetration targets.
• Nurtured professional relationships with sub-dealers that ensured product promotion to their outlet customers.
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