Salah Gazzaz

• Built a new overall expansion development plan that was based on exceptional A-class luxury clients.
• New brand management structured plan to expand the interior design department sales.

• Launched an offline/online marketing plan with its budget vs sales.

•Launched a new online media presence plan starting with website services,
SEO, and social media tools.

• Conducted a complete market study to understand our competitor's product
nature.

• Launched a new ERP system to help the company with new reporting plans.

• Monitored and analyzed competitor activity, adjusting sales strategy accordingly to maximize profitability.

• Designed strategy to win new business and maximize selling opportunities
among existing clients, achieving lucrative results.

• Full company restructures, internally and externally, with all departments.
Restructured the HR department's list of sheets with its handbook and list of
services.
• Segregated both residential and commercial project departments according to
the following guidelines,

1. Every department had its architecture head with its team.
2. Financially separated.
3. Launched the cross-management policy.

• Renewed company proposal presentation proposal as 1 for all departments to
change accordingly.

• Restructured the project department office's internal operational system.

• Updated the construction sales strategies using data to improve standard team practices and skills when communicating with the client.

• Expanded the interior design department.

• Prepared and delivered winning client proposals.

• Developed a new reporting system between the business development department and the CEO's office.

•Expanded the company's business opportunities by changing it into a holding
company.

• Launched new product lines with strong retail and marketing strategy.

• Convinced the board of directors to change the financial procedure from placing the budget for every department according to its needs versus its target, for better follow-up and results.

• Developed a MENA region expanding plan for ImuPro IgG food allergy testing and succeeded in opening new offices in India and Lebanon.

• Conducted market studies and enhanced ImuPros ranking within the Saudi market from #3 to #1 product among competitors.

• Researched business opportunities with new and existing customers, notifying
the sales team to follow up.

• Delivered business strategy to drive revenue and operational efficiencies as follows,

• Launched an expanding plan to include the product in all local A+ and A, B class hospitals. The goal was 80% achieved.

• Placed a sales expansion plan to penetrate remote local cities. Monitored and evaluated teams, identifying and targeting opportunities for
improvement.

•Increased revenue streams by reducing costs, managing schedules, and performing variance and risk analysis to implement corrective actions.

• Sales Growth just achieved just in 1 year of 50% - the company was sold to a
new investor.

1. Halawani Group Holding Companies,

• Halawani Currency Exchange & Remittance.

• Creative Systems.
• Labs - SAP ERP System.
• 4th Dimension Advertising.
• Abrar - Event Management & Promotions.
• Happy Family Traveling Agency.
• Happy Family Hypermarkets.
• Happy Family Jewelry.

2. Happy Family Group Companies,

• Developed a solid marketing strategy, with its calendar for every company according to its strategic sales plans,

• Organizing healthy sales targets for both retail and wholesale divisions.

• Developing a commission scheme and sales incentive connected with the sales targets

• Initiate the group marketing CRM blueprint on the SAP ERP system.

• Developing a new numeric reporting system for a stable sales target follow-up.

•Supporting the board in terms of building new brands based on a professional and solid structure.

• Supporting the board's growth strategic plans, teaming up with other departments such as the HR and group company's managing directors.

•Understanding and enhancing the company image and reputation by continually following up on internal and external performance

• Establishing a new Business development, branding, and marketing department after Hanco's new renovation plan.

• Launching more than 5 new projects for Hanco such as,

1. Call center project with its plan from budgeting, targeting, and recruitment.
2. Full 2013 marketing, and branding plan with its calendar connected to the Saudi yearly events.
3. Launching a new project under the name of car carriers around KSA.
4. Establishing Hanco in Dubai in terms of its offices, recruitment, and company MENA region plan.
5. Responsible for Hanco's project inside Jeddah industrial city (Modon) in terms of the location and its construction plan.
6. Structured and launched the national car carrier project offering cost-effective shipping with its services.

• maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.

• Updated sales strategies using data to improve standard team practices.

• Budling new brands for the (FMCG and Selective) local market with its advertising plans, market studies with its full budget, submitting targets follow up - sell in & sell out.

•Restructured and relaunched Lancaster sun care in the Saudi market with 20 to 40 percent growth just in 2 years.

• Launched David Beckham perfume brand in Saudi Arabia for him and hit a #1 ranking above Chanel and Dior.

• Launched Victoria's Secret splash within the Saudi FMCG market to hit a growth of 200% just in 3 years.

•Managed the distribution of 15 brands in 120 A class to 350 FMCG perfume retail shops within the western, central, and Eastern regions with its remote areas with main key retail players such as Faces, Sephora, Debenham's, &Vavavoom.

•More than 32 new brands launched with brands such as Davidoff, Calvin Klein, Chopard, and many more having an impact on the Saudi market.

•Intensive market follow-up with visits every week to empower the brand position and location in all retail shops.

• REPORTING - an expert in Excel with Microsoft basis and has built a new
reporting system for over 20 brands. (FMCG and Selective).

• Planned, implemented, and tracked sales and marketing strategies to promote new product lines.

• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.

• Stock Management & Stock Logistics Control - in terms of organizing the stock
for more than 20 brands with their movements and inventory to avoid product depreciation.

• Accurately forecasted sales by analyzing market and customer data.

• Created the most winning awards for innovative brand launches within KSA and Dubai.

• Winner of 2007 Coty. inc best brand manager achievement

• Winner of 2008 Calvin Klein most creative launch in Dubai Challhoub Group seminar.