Consumer Marketing Specialist
ZAIN
مجموع سنوات الخبرة :23 years, 7 أشهر
- Managing ZAIN Bahrain relationship with Apple.Inc.
- Managing ZAIN Bahrain relationship with other vendors (Samsung, HTC, Nokia .. etc)
- Building post-paid packages and running (ATL/BTL) campaigns (iPhone Package and SMART Packages)
- Post and Pre analysis of launched campaigns.
- Managing / securing stock availability of handsets.
- Managing short and long term forecast of current and coming handsets.
- Managing Mobile Internet for both segments (post-paid and pre-paid)
- Monitoring all operation elements (ARPU, revenues, sales, usage and churn). Sharing findings / new proposals upon monitoring.
- Launching targeted campaigns to increase revenues and/or sales
- Presenting post analysis of targeted campaigns launched.
- Working along with all units to maintain / increase sales and customer experience.
- Managing Marketing other Special Projects.
- Working closely with marketing communication team and branding team to build and update our social media channels. Moving it to #1 in Bahrain.
- Analysing the regional telecom market.
- Managing Zain-(Bahrain) Executive Committee meetings.
- Provide full support to all business units “specially to Marketing with their product innovation, revenue initiatives and special projects” in their assessments to achieve their goals and supporting Zain Group requirements and initiatives
- Managing the following
- Business Plan: working on the company’s 5 years strategy plan to maintain market position
- Operation Plan: Aligning all Business Units with the company’s Business Plan
- Monitoring all Zain KPI’s (Commercial and Financial): assigning action items for Business Units to meet our targets and KPI’s
- Strategic meetings: Tackling all issues and projects that affect directly to our strategy
- ACE initiative: supported by the group
- Management Reviews
- IPO
- Corporate Performance Management
- Welcome Plan (how to be prepared for the 3rd entrant)
- Studying Zain-(Bahrain) Business Plan and implementing it to assure increase of revenue and market share.
- Studying Zain-(Bahrain) Long Term Strategy and implementing it after a good analysis of the regional market research and local competitor’s behaviour.
- Part of the Re-Branding project (from MTC to ZAIN)
- Following up on Business Units projects and management actions after the Executive Committee meeting.
- Assuring all KPI’s are will achieve.
- Support the culture development program (promote quality issues that are in line with Zain-(Bahrain) cultural and values, business plan and strategic corporate direction).
- Review and refine business processes, policies and procedures related to different business units and in compliance with International Standard and Telecommunications Industry.
- Assist in publishing business processes as required in the Quality Management System and make it accessible to all employees at Zain-(Bahrain).
- Support Zain-(Bahrain) and all business units for maintaining certification of the Quality Management System (QMS ISO 9001:2000) standard certified by BSi Management Systems.
- Support Zain-(Bahrain) and the business units for maintaining certification of Information Security Management Systems (ISMS BS 7799-2:2002) standard certified by BSi Management Systems.
- Support Zain-(Bahrain) and the business units for upgrading certification of Information Security Management Systems (ISMS BS 7799-2:2002) successfully to (ISMS ISO 27001:2005)
- Perform follow-up / verification of compliance to the international standards and manage the Non-Conformities (NCR) and Observations resolutions process.
- Provide support and assistance in organizing periodic Management Review and Internal Audits for Quality and Security standards to assess opportunities for improvement and the need for changes to the systems, including policies and objectives).
- Support and monitor the application of the agreed quality processes and systems implement corrective actions when necessary and produce management reports.
- Providing support and assistance to minimize Customer Service Department complaints and to increase Zain-(Bahrain) customer satisfaction by improving business related processes.
- Support the Business Processes Improvement Project “RE-ENGINEERING TO DELIGHT” and follow up the Progress of the Project Teams (BE Reps).
being fully aware and full trained on the lates mobile technology adopted by the company. Supporting our customers all the time and answer the enquiries. Finding solutions for different kinds of problems facing the company or the customer (under one team)
Beside of that, We have created a team call the processes and procedure team. The main role of this team is to generate the right processes and procedure to guide our agents on how to help a certain customer with a certain problem to eas their work plus we keep on updating this processes and procedure all the time.
Keeping out intranet up to date with the latest information needed.
Studing various types of new product and handling it and support it under one team work. I have supported the NOKIA communicators, PDA's, intenet modems, security systems and solutions and Alcatel PBX system.
My team was responsible to fully understand the products and market it with asuring our quality on the after sales services.
My major was a mixture of business related subject (in management) and information systems. I have completed: Management and Marketing units Accounting and finance units Business law units Strategic information systems unit Programming units (visual basic, Oracle, mySAP,JAVA applets and applications .. ) Analysis unit