Sales and Marketing Manager
Freelancer
Total years of experience :19 years, 3 Months
Manage a meat business retail.
Managed the sales and marketing of Al-Zamil Automatic Doors business
Recommended new products and services to be added, which resulted in an increase in business profitability
Occasional and marketing events such as trade shows and speaking opportunities
Maintained individual and team performance, quality support targets, and satisfactory proficiency in products and platforms
Managed social media platforms (facebook, instagram, youtube) to entice customers to our products
Coordinated with media agencies to standardize formats and layouts of the social media
Managed several marketing campaigns for the retail products (Housing, Personal, Credit cards, and Auto loans, travel insurance)
Managed the development of the e-channels (ATM, phone banking, Internet banking) to better serve the customers
Recommended new products/services to enhance our retail image while guaranteeing profits
Researched the local and the regional market for products and services offered by competitors and plan the development of our own
Supervised the sales force’s daily activities, and conducted periodical training sessions on the retail products offered by the bank
Coordinated with the risk department before launching new products for feedback
Worked closely with the Global Marketing Team to develop, implement and execute the company’s strategic marketing plans
Managed several marketing projects to enhance the cards’ benefits and acquisitions (e.g. insurance, card acquisition campaigns, new cards designs and promotional campaigns), which resulted in positioning of our cards in the market
Conducted surveys, analyzed results, and wrote recommendations to promote the card product
Recommended new products/services based on the areas’ requirements/market needs while guaranteeing profits
Successfully launched new marketing products (Chip cards and Payroll cards), which added more value and positioning of our products in the market
Coordinated with the media agency to standardize formats and layouts of the brochures, flyers, leaflets, and all customers’ communication
Coordinated with the risk and the compliance departments before launching any of the new products to ensure safe launching
Marketing focuses on market segmentation, target market selection, positioning, development/pricing of products, selection of distribution channels, and product promotion to consumers and businesses.
