Saleem Hajay

• Supervise marketing and media strategies to promote HRDF programs nationwide.
• Lead the Career Guidance and Counseling Program to enhance youth employability and awareness.
• Develop strategic communication plans aligning with HRDF objectives and national vision.
• Coordinate with internal teams and partners to ensure effective campaign delivery.

- Managed the successful implementation of the Taqa Kids awareness program, aimed at instilling energy efficiency awareness among young Saudi children aged 4-12.

- Spearheaded project planning, budgeting, and execution, effectively utilizing allocated resources and ensuring timely deliverables.

- Accountable for recruitment and supervision of a talented team to drive various project activities, including digital media campaigns, video production, and website development.

- Orchestrated the programs launch coordinating with Taqa team on January 9th, 2023, with the esteemed presence of His Royal Highness Prince Abdulaziz bin Salman, the Minister of Energy, and Mr. Yousef Al-Benyan, the Minister of Education.

- Devised and executed a robust social media strategy, engendering significant engagement and outreach levels and contributing to the programs impact.

- Directed video production efforts to ensure the production of high-quality content, effectively communicating the programs objectives.

- Oversaw the creation of the dedicated project website, “kids.taqa.gov.sa offering an interactive platform for children to explore energy efficiency concepts and engage in educational activities.

• Oversaw national-level digital campaigns for the To Last ( لتبقى ( energy efficiency initiative.
• Managed Google Ads, Twitter Ads, and digital content to drive awareness and engagement.
• Collaborated with copywriters, designers, and agencies to produce high-quality content.
• Developed strategies for continuous campaign optimization and innovation.

• Supported the General Manager in daily operations and team management.
• Supervised performance evaluation, promotions, and employee relations.
• Assisted in financial planning, budgeting, and strategic development.
• Implemented productivity and quality initiatives to meet company goals.

• Designed and executed digital marketing campaigns aligned with business goals.
• Created and managed content for websites, e-stores, and press releases.
• Coordinated cross-channel campaigns to boost brand awareness.
• Collaborated with sales and design teams to ensure message consistency.

Duties and Responsibilities:
• Take Pictures and Videos for News Outlets
• Use Photo Software to Edit and Enhance Images
• Maintain Photography Equipment
• Attend Editorial Meetings and Suggest Story/Photo Ideas