Marketing & Communication Consultant
Astaj Trading Company
مجموع سنوات الخبرة :21 years, 9 أشهر
• Study company profile and operations to understand its marketing needs.
• Conduct market research to identify trends and commercial opportunities.
• Develop marketing strategy according to objectives and budget.
• Prepare detailed proposals and marketing plans.
• Advise on branding, positioning, communications and other marketing issues.
• Give direction to marketing efforts with the most effective methods and tools.
• Liaise with marketing department and external partners.
• Monitor marketing projects and analyze results.
• Write reports with suggestions for improvements and new ideas.
• Increases marketing effectiveness by recruiting, orienting, coaching, monitoring, and evaluating marketing team; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions.
• “Listen” to the trends of the market and direct the market research efforts of the company.
• Set marketing goals and objectives
• Plan, implement and manage marketing strategy
• Contribute to the overall growth of the company
• Review and manage content marketing strategy
• Determine KPIs for the marketing department
• Keep the marketing budget in check
• Track KPIs on a regular basis and present reports
• Work with sales and development and customer success teams
• Create and present the annual marketing plan and strategy
• Use data and reports to make evidence-based decisions
• Analyze company's marketing strategy and suggest improvements
• Stay up to date with the latest technology and best practices
• Design, plan and execute effective marketing campaigns
• Builds company image by collaborating with customers, government, community organizations, and employees, enforcing ethical business practices.
• Contributes to team effort by accomplishing related results as needed.
• Building and maintaining key relationships with external partners, including government sector, private sector non-profit sector and investors.
• Overseeing the delivery of a wide-ranging programs of Community Investment that deliver measurable social impact.
• Effectively managing the performance of the team through objective setting, providing support, coaching, guidance.
• Ensuring contracts and projects are managed effectively and demonstrate social impact, including financial management.
• Working with the teams to support programs development.
• Leading the design of Grants programs that respond to community needs.
• Working across the social development team and related departments to embed a framework for social impact and outcome recording.
• Recognize Market Opportunities.
• Forming and orchestrating the team.
• Lead Product Development.
• Performing direct Marketing and Promotion launching.
• Providing Financial Estimates.
• Create Business Plans and legal Documents.
• Build and Lead the Team.
• Develop plans to assist growth initiatives.
• Oversee marketing strategy, budget allocation and marketing plan.
• Enable the strategic planning process to ensure on-time implementation.
• Handle vertical solution strategy, opportunity analysis and develop marketing plan.
• Use standard campaign methodology to follow marketing efforts and drive program results.
• Provide marketing roadmaps, identify trends and solutions.
• Identify effective tools and optimize marketing productivity.
• Coordinate with marketing team to develop the company's website and digital marketing channels.
• Review product movement and success.
• Participate in setting objectives, policies, initiatives and operational plans related to marketing, follow up on these plans, ensure their efficiency and effectiveness, ensure the existence of accurate frameworks and standards to know the level of achievement of these plans and objectives. Responsible for content strategy and ownership of all owned online channels such as social media and the corporate website.
• Developing the annual marketing plans, advertising plans, marketing and promotional programs for the association in coordination with the organizational units and the relevant authorities.
• Supervising the implementation of the association's marketing and media plans and ensuring their proper implementation in accordance with the agreed procedures, times and budgets, ensuring their effectiveness and service to the association's marketing objectives.
• Building strategic relationships with external business partners, such as advertising companies, working with them in order to prepare and publish all advertisements and marketing materials related to the association and its organizational units.
• Supervising the processes of preparing marketing studies, following up the distribution and dissemination of marketing materials related to the association and its services, ensuring publication and distribution in line with the association's marketing objectives.
• Design and implementation of survey or field studies related to beneficiaries and competitors.
• Analyze the data collected by marketing research about markets and competitors, present them in the form of results that can be taken appropriate decisions.
• Submit periodic reports to the direct manager to indicate what has been accomplished, the percentage of completion, and what has been postponed, with a mention of the reason for the postponement.
• Any other tasks assigned to him by the direct supervisor within the scope of his competence.
Planning & Budgeting:
• Develop, execute and iterate the marketing strategy (online & offline) for the brand.
• Make use of competitor analysis and market trend information to develop marketing and product strategy.
• Work closely with other teams to achieve annual targets via digital marketing as well as engaging potential trade partners.
• Create, implement and oversee digital marketing campaigns based on objectives.
• Supporting sales and leading generation efforts through the different marketing channels.
• Responsible for content strategy and ownership of all owned online channels such as social media and the corporate website.
• Optimize marketing automation and lead nurturing process through email, content and social channels.
• Develop documentation and road maps for processes, A/B tests and promotions that succeed through email or digital.
• Regular campaign monitoring and optimization, with post-buy reporting of key metrics.
• Managing budget overview for all marketing related activities.
Building the Brand:
• Responsible for Nyazik’s brand and positioning in the market.
• Ensuring that all owned touchpoints are appropriately and sufficiently branded according to branding guidelines.
• Being responsible for brand management and trademark identity.
• Planning and conducting suitable online and offline marketing campaigns with a budget.
• Oversee the creation and publication of all marketing material in line with marketing plans.
• Take charge of shipper support and ensure timely responses to customer queries and feedback.
Team Management:
• Build, recruit, train, develop and manage the marketing team.
• Determine the strengths and weaknesses of each member to navigate challenges and areas of opportunity.
• Identify goals and evaluate based on performance.
• In cooperation with the Marketing Director and Marketing departments develop an annual calendar of marketing initiatives for all departments using all available resources.
• Translate Marketing Goals and Strategies into specific Plans/Activities.
• Develop and oversee the execution of marketing strategies/Activities.
• Build and manage the marketing team efforts for the proper execution of the activities.
• Build and Maintain relations with both internal and external stakeholders.
• Ensure that all activities are done with maximum revenues and minimum cost.
• Support Marketing director in motivating/monitoring staff performance.
• Support in market research and report new market trends/consumer behaviors.
• Design, introduce and manage a cohesive marketing programs.
• Enhance the company image and position within the marketplace and internal & external public.
• Act as the Organization’s representative with the media.
• Leads projects and special events as assigned.
• Help formulate and administer policies to ensure the integrity of the company.
• Design, introduce and manage MAZAYA loyalty program.
• Recruit and train marketing employees to always maintain the required level of staffing.
• Managing a team within the department including CRM Supervisor and CRM Representative coordinated operations between them to ensure streamlined operations and achieve department objectives.
• In cooperation with the Marketing Executive and Marketing Director develop an annual schedule of CRM initiatives using all available media including in-bound and out-bound e-mail marketing, SMS and social media, both to support planned in-store promotions and as stand-alone campaigns designed to generate loyalty membership.
• Design, introduce and manage a cohesive loyalty program.
• Brief third-party designers and writers to produce communications elements for all CRM campaigns - graphic design, print, programming, digital support etc.
• Prepare timing plans and detailed costing for each individual initiative and get the approval of the Marketing Director prior to execution.
• Prepare clear, detailed purchase orders specifying all aspects of the work, deadlines and quality standards for all elements placed for production, issue these to all suppliers and ensure that the specifications are met.
• Recruit, train and manage all CRM employees to always maintain the required level of staffing.
• Managing a team within the branch including Optometrists, Opticians, Technicians and Sales Representatives coordinated operations between them to ensure streamlined operations, increase sales and ensure efficiency;
• Managing weight of business coming up to $75 thousands monthly as service to sales volume.
• Develops and deploys capability solutions for Operations / Branch in order to ensure success of service to sales under agreed budgeted plan.
• Standardize respective branch from:
P&P (Policy & Procedure). KPI & Periodically Reports.
Health, Hygiene & Safety. Manpower & Equipment Utilization.
Sales. Customer Service.
• Document solutions as reference to assist others with troubleshooting (Issues Vs Solutions).
• Develops Short Range Plans for each depot including assessment of future use of each area, function & activity.
• Monitor and follow up on:
Monthly, quarterly & annually KPI's scores Vs agreed business plan targets defining reasons of weaknesses and solutions to come over issues.
• Respective locations cost to be sure that not exceeding agreed budget.
• Executing agreed weekly & monthly plan.
• Allocating work modules to various teams under purview consistently following up on progress and providing performance appraisals, including distributes recourses under same branch based on seasonality, current volume, location & future plans.
• Communicating with all levels within the branch and executing branch objectives in respective department as well as accomplishing department goals.
• Complying with all audit requirements including familiarizing the agreed policies and procedures. Setting up a responsibility structure for all organizational reporting based on the concepts of hierarchy.
• Monitoring inbound and outbound stocks.
Monitoring daily, weekly, monthly Inventory & monogramming.
• Compile research & feedback findings & develop opportunities to benefit the Business.
Procure & enhance systems to incorporate internal needs.
• Compile research & feedback findings & develop opportunities to benefit the Business.
• Procure & enhance systems to incorporate internal needs.
• Develop & implement systems & procedures to enhance department contribution to business & overall security of assets and information in compliance with company policy & local law.
• Supervise a team within the Department.
• Develop internal & external relationships & liaises with key areas to benefit the Business.
• Monitoring telephone calls, emails, faxes and personnel requests for customers and company divisions and follow up calls where necessary.
• Acting as a liaison between both the customer and Company Departments (i.e., Stores and showrooms) and other relevant departments.
• Identify, research, and resolve customer’s issues.
• Advising management on business developments to assure customer satisfaction.
• Tracking and monitoring the problem to insure a timely resolution.
• Providing ongoing support to all sales and customer support agents.
• Communicating clearly with all relevant agents and divisions with regards to product changes, promotions, and any other updates.
• Assisting the Management to develop contact centre culture and environment through adopting the appropriate management behavior.
• Assure the perfect call centre performance.
• Supervising daily, weekly, monthly and YTD reports.
• Maintain the privacy of clients.
• Maintain the good reputation of the company.
• Responding to telephone calls, emails, faxes and personnel requests for customers and company divisions and follow up calls where necessary.
• Acting as a liaison between both the customer and Company Departments (i.e., IT, FIN, RM, OPS Dom. & Int. APT and Showrooms) and other relevant departments.
• Identify, research, and resolve customer’s issues.
• Receiving Voyage Reports from NOCC and handling disruption flights by informing relevant divisions and FLT passengers about any updates.
• Tracking and monitoring the problem to insure a timely resolution.
• Monitoring the Contact Centre calls in case of customer complaints.
• Advising management on business developments to assure customer satisfaction.
• Providing ongoing support to all sales and customer support agents.
• Communicating clearly to all relevant agents and divisions with regards to product changes, promotions, and any other updates.
• Assisting the Contact Centre Supervisor to develop contact centre culture and environment through adopting the appropriate management behavior.
• Working as Acting Supervisor (in case of Supervisors off or vacation) and assure the perfect call centre performance.
• Writing and editing weekly reports.
• Maintain the privacy of clients.
• Maintain the good reputation of the company.
• Assist in planning annual budget for public relations activities.
• Assisting with production of print materials, researching, and contacting advertising media, distributing materials.
• Attend internal & external meeting related to company business.
• Communicating with external organizations such as hotels and banks to obtain exclusive offers for company employees.
• Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
• Developing and maintaining good working relations with the media, including local and national newspapers.
• Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups.
• Establishing and Maintaining Interpersonal Relationships; Developing constructive and cooperative working relationships with others and maintaining them over time.
• Getting Information; Observing, receiving, and otherwise obtaining information from all relevant sources.
• Interacting with Computers; Using computers and computer systems (including hardware and software) to program, set up functions, enter data, or process information.
• Organizing special events, such as exhibitions, open days, tours, competitions, and sponsorship.
• Prepare and deliver organizational publications for internal audiences, including employee’s newsletters such as condolences, promotions etc.
• Respond to requests for information from the media or designate another appropriate spokesperson or information source.
• Scheduling events, programs, and activities, as well as the work of others.
• Writing and editing press releases, in-house newsletters, speeches, articles, and weekly reports.
• Analyzes department operating practices such as recordkeeping systems, forms control, and office layout, to create new systems or revised established procedures.
• Answers telephone and gives information to callers or routes call to appropriate area and places outgoing calls. Schedules appointments.
• Arranges travel schedules and reservations, prepares travel applications and vouchers.
• Assists in the preparation of department budget and tracks expenditures.
• Contributes to the effective team management of all relevant problems, issues, and opportunities.
• Coordinates collection and preparation of operating reports such as time and attendance records, terminations, new hires, transfers, budget expenditures, and statistical records of performance data and employee’s information.
• Evaluates work methods, makes suggestions to improve procedures and job efficiency.
• Maintains departmental files, authorizes use of same and keeps interested groups informed as to availability of materials.
• Maintains departmental inventory by counting material, equipment, merchandise or supplies in stock and orders according to department need for business. Contacts appropriate individual for equipment repairs; and performs simple preventative maintenance on office equipment.
• Opens, reads, and distributes mail; assembles related material for use by supervisor in answering mail; may answer routine inquiries requiring interpretations of departmental regulations. Prepares outgoing mail.
• Records minutes of management meetings.
• Serves as receptionist by greeting visitors, ascertaining nature of business, and conducting visitor(s) to the appropriate person. Assists staff and others in department to regulate and oversee department activity.
• Uses computer for word processing and other needed functions to compile and produce reports, compose, and prepare correspondence, and produce other requested documents. Makes copies of correspondence or other printed material. Types needed requisitions to purchase equipment and supplies for departmental use.
