National Sales Director
BAAZEEM TRADING CO
مجموع سنوات الخبرة :19 years, 9 أشهر
Experienced Sales & Marketing Director distinguished for translating strategic visions into tangible business outcomes, fueling sales growth, and expanding market share in the FMCG industry.
• Contributed to transformation of BAAZEEM Company into a publicly listed entity in 2017, marking a milestone in company's history.
• Accomplished sales growth over 16 years by amplifying overall revenue from 142M SAR to more than 300M SAR, whilst devising and executing sustainable growth strategies for BAAZEEM and imported brands.
• Applied strong financial acuity and managed company's budget distribution and monitoring (BTL) across all channels, customers, and categories, aligning expenditure with strategic goals and financial objectives.
• Managed partnerships between BAAZEEM Trading and principal mother companies, focusing on budgeting and business enhancement.
• Rebalanced business portfolio to achieve a 60% BAAZEEM brands versus 40% imported brands ratio by enhancing BAAZEEM brand offerings with new SKUs, brand extensions, and market expansions.
• Increased sales team's composition and performance by recruiting, interviewing, and hiring individuals who brought value, a positive attitude, and essential knowledge, thereby building a high-performing sales team, and conducting monthly performance evaluations.
• Led a dynamic team comprising 6 branch managers, 3 category managers, and 2 Key Account unit managers, fostering a collaborative environment to identify new opportunities, set and achieve targets, and resolve customer and team challenges across departments.
• Headed end-to-end brand transformation for BAAZEEM's flagship product, MAOG, securing a commanding 50% market share in sponge market and achieving significant market presence in categories like aluminium foil, gloves, wipers, brooms, and trash bags.
• Boosted market share of imported brands such as SMAC, RIO MARE TUNA, and MERITO.
• Appointed agents in Bahrain, Kuwait, and UAE. Identified and appointed agents to represent company in strategic locations. Monitored agent performance and provided support to enhance their effectiveness.
- Designed, implemented, and managed the organization’s network infrastructure to ensure high availability, performance, and scalability.
- Developed and enforced network security policies and procedures to protect data and infrastructure from external threats and internal vulnerabilities.
- Coordinated with vendors and service providers for the procurement, installation, and maintenance of network hardware and software.
- Troubleshot complex network issues across various technologies and platforms, ensuring minimal downtime.
- Led network optimization projects to improve system efficiency and reduce operational costs.
- Mentored junior network engineers, providing guidance and support in their professional development.- Designed, implemented, and managed the organization’s network infrastructure to ensure high availability, performance, and scalability. - Developed and enforced network security policies and procedures to protect data and infrastructure from external threats and internal vulnerabilities. - Coordinated with vendors and service providers for the procurement, installation, and maintenance of network hardware and software. - Troubleshot complex network issues across various technologies and platforms, ensuring minimal downtime. - Led network optimization projects to improve system efficiency and reduce operational costs. - Mentored junior network engineers, providing guidance and support in their professional development.
Skills: Leadership · Teamwork · Contract Negotiation · Team Leadership · Decision-Making · Leadership Development · Team Motivation · Policies & Procedures Development · Customer Service · Operations Management · Performance Management · Key Performance Indicators · Marketing Strategy · Executive Leadership · Business Development · Analytical Skills · Problem Solving · Communication · Data Analysis · Organization Skills · Time Management · Troubleshooting · Critical Thinking
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