Country Marketing Manager
Madar Group Lebanon
مجموع سنوات الخبرة :16 years, 10 أشهر
*Prepared a deep assessment of the history and the current situation of Madar Brands in Lebanon.
* Provided a visionary approach towards short, medium & long term goals with respect to the study made
* Prepared a marketing plan for all categories with approved budgets
In charge of initiation company from Zero.
Results:
1. Successfully acquired an international brand “Neotex” as a supplier for waterproofing solutions
2. Prepared company vision and plan for the 2014-2015 including corporate ID and marketing tools
3. Successfully acquired key accounts such as ACC, Ministry of Works, TAJCO & Solidere
4. Achieved over $130, 000 worth of sales in 2015 - $200, 000 in 2016 - $285, 000 in 2017
* Managed Ulker’s chocolate and biscuits $ 8M operation in Lebanon focusing mainly on wholesale. * Led the operation of
Pomi, Alfa, Crix Snacks & Lamy Lutti at the Lebanese modern trade. The position required constant liaising with the
supply chain department, the sales team, and the accounting and finance managers.
* Reporting directly to the Vice
President of sales and marketing.
Results:
Successfully met the targets of all brands including forecasted growth rates
Effectively introduced POMITO glass jars into the Lebanese market
Fulfilled the brands yearly planned margins accompanied by savings
NAPCO Group of Companies
Prepared and executed the marketing and business plans for Yemen market. Hired, trained, and managed a team of 23
marketers responsible for different trade marketing duties. The operation was based on extensive market research due
to the marketing operation being newly introduced to Yemen market. Reported directly to the Area General Manager
and liaised with the Export Sales Manager.
Results:
Fulfilled 82% growth in modern trade 2010 vs. 2009
Fulfilled 60% growth in total Yemen sales 2010 vs. 2009
Built a strong and reliable marketing department
NAPCO Group of Companies (Sanita)
In charge of Private feminine napkins, Freshdays daily pads, Sanita Manachef, Sanita Dreams wet wipes, and Sanita Charm Cotton.Following up on the products’ cycle from raw material; production; sales forecast; promotions and campaigns and after sales service including research. After being introduced to the Activities & Promotions plans for each brand for the year 2007 and following up on the brands’ archive, I was able to introduce the new plans for 2008 and 2009 respectively.
Results:
*All lines had an average growth of 17% 2008 Vs 2007
*Successfully grabbed 10% market share for Freshdays from Johnson & Johnson’s Carefree (Ac Nielsen)
*Appointed the training and evaluation of new product specialists & trader marketing analysts
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