Salem Alabdulhadi

Lead regional product development and procurement operations for
Costa Coffee and Wendyʼs across Kuwait, Saudi Arabia, Qatar, and Oman,
driving profitability, innovation, and supply continuity across all GCC
markets.
Successfully spearheaded Costa Coffeeʼs market expansion into Oman,
establishing the end‑to‑end supplier network, route‑to‑market structure,
and achieving 100% product availability at launch.
Directed the Wendyʼs expansion into Saudi Arabia, building the full
sourcing and logistics ecosystem to support local operations and ensure
alignment with regional regulatory and brand standards.
Achieved Costa Coffee Kuwaitʼs highest food capture rate globally,
earning international recognition among all Costa markets for
exceptional category performance and menu optimization.
Drive menu innovation and product development initiatives,
collaborating with cross‑functional teams (QA, Marketing, Operations,
and Central Procurement) to enhance brand differentiation and customer
engagement.
Lead strategic cost‑reduction and tender exercises, achieving up to 10%
COGS savings through vendor optimization, re‑engineering, and
value‑driven sourcing.
Act as a regional liaison between brand principals, suppliers, and internal
stakeholders, ensuring smooth execution of launches, campaigns, and
product transitions across multiple markets.

Reported directly to the CEO, overseeing end‑to‑end supply chain
operations encompassing procurement, logistics, inventory control, and
supplier management.
Spearheaded cost optimization initiatives that significantly reduced
product and logistics expenses while maintaining quality and operational
efficiency.
Minimized business risk by implementing robust stock control systems to
reduce stockouts, wastage, and product expiry.
Led product development and innovation projects, introducing new
menu items in collaboration with local chefs and cross‑functional teams
to enhance the companyʼs culinary offering.
Drove strategic sourcing and vendor negotiations to ensure supply
continuity, competitive pricing, and long‑term partnership value.
Played a pivotal role in the companyʼs growth by aligning supply chain
performance with business objectives and market expansion goals.

Managed the end‑to‑end product roadmap for the mobile category,
including product selection, pricing strategy, lifecycle management, and
promotional planning.
Oversaw day‑to‑day vendor relations with leading global brands,
ensuring competitive pricing, exclusive offers, and consistent product
availability across retail and e‑commerce channels.
Led procurement activities from demand forecasting to purchase order
execution, optimizing inventory turnover and minimizing stockouts.
Collaborated with marketing and e‑commerce teams to develop
high‑impact campaigns, product launches, and value‑added promotions
to drive category growth.
Coordinated store display planograms and merchandising strategies to
enhance customer experience and maximize conversion rates.
Supported contract negotiation and compliance with vendors, ensuring
adherence to commercial terms, service‑level agreements, and company
policies.

Managed end‑to‑end procurement activities for industrial machinery,
ensuring accurate entry, validation, and tracking of all procurement data
in the companyʼs ERP system.
Coordinated daily with suppliers, logistics partners, and the warehouse
team to ensure timely delivery, inventory accuracy, and operational
efficiency.
Assisted in vendor evaluation and selection by maintaining up‑to‑date
supplier records and performance logs.
Supported purchase order creation, invoice reconciliation, and
documentation in compliance with internal control and audit standards.
Contributed to process improvements that enhanced data accuracy and
reduced procurement cycle times.