Marketing Manager
Bakheet Co. for Machinery
مجموع سنوات الخبرة :16 years, 8 أشهر
Responsibilitiesu**
Sales, Marketing and New Account Development
• Managing the marketing opportunities for company’s products, identifying competitors share & competitors’ advantages and weaknesses.
• Coordinating with the field team to appraise the outcome of the promotions.
• Leading all aspects of market research, price points, competitive analysis, trend analysis, promotional initiatives by tracking the industry standards and assessing customer attitudes to the current product range and new product introductions.
• Planning and administering the company’s Marketing budget and controlling cost.
• Constructing SOPs and pricing structure & strategy supporting the smooth profitable business flow.
• Working cohesively with advertising, media and public relations agencies and other departments.
Product & Market Alliance
• Strategy building & planning of business enhancement and generating awareness for the products provided through aggressive direct marketing efforts and product promotion in the niche markets.
• Handling sales operations for achieving projected growth & profitability and new product launches - coordinating with various departments to undertake developmental activities and developing annual marketing plan featuring way forward for the brand.
People Management
• Ensuring efficiency in operations and that the individual & group targets are met, by managing & monitoring the performance of sales team members.
• Developing and training the team, mentoring them to high levels of performance and to enhance their product knowledge and sales & marketing skills.
• Maintaining a high level of visibility at designated strategic accounts to build strong, value based relationships with key decision makers.
Highlights u**
• Successfully created a call centre team following its professional protocols.
• Instrumental in developing a new website - www.antexexpress.com.
• Designed and tailored a staff uniform.
Responsibilities u**
Marketing & Business Development
• Managed all domestic Marketing operations for the company and activities within the marketing department.
• Developed the marketing strategies in line with company objectives and redesigned the company identity, logo, and all printing materials for the company in line with marketing plans.
• Conducted customer research, market conditions, competitor data and implemented marketing plan changes as needed.
• Conducted surveys of the local Market conditions, identified opportunities and conceptualized & implemented promotional strategies.
• Established data quality management strategy & processes.
People Management
• Build and developed a sales team in Jeddah, which was competent, commercially astute, dedicated and efficient.
• Conferred with company officials to plan and develop methods and procedures to increase sales, lower costs, and obtain greater efficiency.
• Managed capability building and manpower management by initiating training programs and manpower planning.
• Focused on maximum customer satisfaction by closely interacting with the customers to understand their requirements and delivering high-value services to upscale clients.
• Ensured employee satisfaction by addressing the employee issues in a timely manner.
(In cooperation with Blue Reef Diver)
Responsibilities
• Organized Underwater & Cleanup Event at Bahadur Beach Resort 4th November 2010.
• Managed 150 volunteers divided into 15 groups; each group containing 10 divers.
• Recruited many important event sponsors: ( ZAHID TREC, B Well GYM, Luzain, Al Bustan Hotel, Redbull, Project Aware).
• Worked with several media outlets for the event: ( Al Arabia channel, Okaz, Al hayat, Arab News, Alwattan newspaper).
(In cooperation with Blue Reef Diver)
Responsibilities
• Organized Underwater & Beach Cleanup Event at Palm Beach Resort 23rd July 2009.
• Managed 120 volunteers divided into 12 groups; each group containing 10 divers.
• Recruited many important event sponsors: (ZAHID TREC, GOLD’S GYM, Zagzoog for Home Appliances, MAS group, Photogenique Studio, Lallo Resturant, Luzain, Clean up the World, Project Aware).
Responsibilities
• Supported the magazine through searching out relevant ad campaigns.
• Branded and positioned the magazine.
• Encouraged employees in sales by being the leader of the sales team.
• Supervised and monitored printing process and the distribution cycle.
The Professional Diploma in Digital Marketing has been designed to help you understand how to plan, implement and manage a comprehensive digital marketing strategy for your organization. This is a very practical and hands-on digital marketing course that covers key aspects of digital marketing, showing you how to integrate and use them to reach customers and grow revenues
Awards: Memorable Mention for Stock Simulation 2008 - 5th out of 224 investors in a small market stimulation game organized by MSA University.
i have got the 5th place out of 224 investors in a small market stimulation game organized by MSA University.
