Salma El Zoairy, Area Operations Manager

Salma El Zoairy

Area Operations Manager

Kaya Skin Clinic

Location
United Arab Emirates - Dubai
Education
Master's degree, Business And Marketing
Experience
17 years, 2 Months

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Work Experience

Total years of experience :17 years, 2 Months

Area Operations Manager at Kaya Skin Clinic
  • United Arab Emirates - Dubai
  • My current job since August 2018

• Design, Develop and Maintain operational SOP/Processes.
• Improving operational management systems, processes and best practices.
• Design/Implement service quality systems including audits and digital transformation as per universal standards.
• Maximizing operating potential through customer centric approach to exceed customers’ expectations and company goals.
• Responsible for budget planning and qualitative objectives as per compnay’s vision.
• Ensure delivery of top line / Bottom line revenues as per the financial objectives of the company.
• Maintaining a culture of growth mindset across the system.
• Employing strategies to ensure business growth through Talent aquisition/Management, Coordinate with the HR department to ensure hiring plans meet business needs.
• Team Mentoring and coaching to ensure a world class performance.
• Drives the strategic service delivery through marketing plan execution.
• Provides inputs on pricing strategies and direction to the marketing team based on the market studies.
• Conduct market research and planning to identify new opportunities for new services, locations and personnel.
• Ensure material control and supply chain processes are maintained in clincis.
• Monitor financial data and recommend solutions that will improve profitability.
• Anchor P&L of the region to ensure sustainable profitable growth.
• Liaising with departmental heads to ensure company-wide operational compliance.

Senior Commercial/Operation Manager at NuYu Fitness Centers - KSA
  • Saudi Arabia - Riyadh
  • August 2016 to August 2018

• Reporting the CEO and MD, Ensure the business plan/ Budgets are in place and breadown are properly handled according to the company strategic objectives.
• Team Communication and Performance standards Management that includes managing area managers and suppliers with all day to day activities.
• Development of pricing strategies in line with the marketing vision.
• Business development activities management (marketing tools/Corporates).
• Business Performance analysis management and reporting through ERP - Oracle.
• Designing successful onboarding programs according to different job roles.
• Conducting competitor analysis and standardizing USP’s accordingly.
• Supplier/partner relationship management.
• Talent Management plan follow up (internal/external).
• System support and management (design, implementation, auditing, control).
• Monitoring of operational revenue/expenditure across KSA.
• Implementation of club marketing planner across KSA.
• Infrastructure/Maintenance team management.

Area Sales Manager at Kaya Skin Clinic
  • Saudi Arabia - Riyadh
  • January 2011 to August 2016

• Operational Management of KSA Clinics.
• Adherence to the laid down sales plans as well as marketing orientation.
• Establishing, maintaining and expanding current customer base.
• Managing BD and ROI.
• Increasing business opportunities through various routes to market - Corporate management.
• Process mapping and lean process, ISO 9001 implementation.
• Responsible for running the business as per laid down standards maintaining the service quality health.
• Ensuring the training/development plans are implemented as per laid plans.
• Team Engagement and Surveys.
• New Launches follow up and measurements.

Quality assurance manager at Marico Egypt Limited - Parachute
  • Egypt - Cairo
  • March 2007 to May 2011

• Maintaining quality health all over the plant.
• Lead and manage all production and quality activities as per the laid down systems.
Maintaining ISO 9001 system.
• COPQ team leader.
• ISO 14001, 18001and GMP standards implementation and maintaining.
• MMEM (Marico manufacturing excellence module) Launch and implementation.
• Co-ordination with MOH (inspection and GMP audits execution).

Education

Master's degree, Business And Marketing
  • at Geneva business school
  • June 2017
Bachelor's degree, Pharmacy
  • at Cairo University - Faculty of Pharmacy
  • May 2006

Specialties & Skills

Marketing
Hospitals
operations
Customer Service
Team Engagemnet
Management
Coaching and Leadership
Strategy setting and Planning
Sales and Marketing

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Green Belt Six Sigma Certified (Training)
Training Institute:
MERC
Date Attended:
January 2010
Duration:
150 hours
International Certified Coach (Training)
Training Institute:
Neuroleadership Institute
Date Attended:
January 2021
Duration:
240 hours