Sally Afra

- Lead a high-profile portfolio of leadership and learning programs for major governmental, semi-governmental, and corporate clients in Saudi Arabia, Dubai, and Kuwait, including STC, PIF, ZATCA, Ministry of National Guard Development Program, Saudi Royal Aviation, NDMC, Quality of Life Program, Almarai, Al Ghurair Group, and National Bank of Kuwait.
- Oversee end-to-end program design, development, and continuous
improvement, ensuring initiatives are academically rigorous, relevant, and aligned with client objectives.
- Build and sustain strong relationships with corporate partners, government entities, and industry leaders, fostering trust and long-term collaboration.
- Select, recruit, and manage world-class faculty and subject matter experts, ensuring excellence in content delivery and pedagogy.
- Lead a multidisciplinary team, empowering staff, fostering a high-performance culture, and coaching future leaders.
- Ensure operational excellence from contracting to delivery, including budget oversight, revenue achievement, and cost-control measures.
- Monitor program performance and client satisfaction, introducing innovations
and enhancements to maintain quality and relevance.
- Serve as a jury member, evaluating projects for innovation, strategic fit, and
impact potential.

Project Management - Customer Success Management - Client and Stakeholder Relationship Management - Business Development - Lead Generation and Recruitment

-Manage a portfolio of programs from inception to closure
-Collaborate with cross-functional teams to design, develop, implement, market, and operate programs
-Assess markets, analyze data and define business needs
-Allocate and manage budgets and manage P&L
-Develop and monitor project plans
-Manage program presentation and communication with senior management, stakeholders and partners
-Lead and manage the team and provide training and coaching
-Guide leads on enrolment process and onboard and support participants
-Ensure seamless customer experience to both corporates and mid to senior professionals
-Provide career guidance to candidates
-Manage local and international partner and stakeholder relationships
-Run ongoing program analysis, evaluation and quality assurance and suggest improvement in areas of weakness
-Report on program progress to senior management, stakeholders and partners
-Organize and run focus groups to gather customer feedback and drive enhancements
-Manage procurement and program related purchases
-Manage masterclasses, events and workshops
-Develop business processes and templates
-Lead the design and implementation of a pilot SaaS project
-Ensure regular documentation of program related data and communication

Developed and managed women and youth regional
entrepreneurship programs, such as: The Intel Business Challenge
(in partnership with UNIDO), Hadafi and the SME Evolution Program
• Managed relationships with regional partners and stakeholders
• Generated and nurtured leads and recruited individual
participants and startups to the programs
• Assisted startups to develop their ideas into business plans
through comprehensive enablement programs to actuate the
winning projects
• Managed customer relationship throughout the program stages
• Planned and managed capstone events during which candidates
pitched their business ideas in front of a jury and potential
investors
Achievements
• Successfully developed, managed marketed and delivered
empowerment programs end-to-end for targeted audiences
• Brought to market a new Women Entrepreneurship Program
targeting women entrepreneurs in the MENA region

-Acted as focal point for screening proposals, concept notes and RFAs and kept active tracking of donors related to psychiatry, research and human rights
-Acted as the lead writer, coordinator and editor for concept notes, RFA and proposals and handled all related components including Gantt Charts and Logframes
-Worked closely with team members to brainstorm and plan proposals
-Developed budgets and ensured communication with related departments such as finance, program and operation
-Worked with stakeholders to coordinate for potential projects
-Ensured proposal quality and timely submission
-Addressed local and international donors such as USAID, UN, EU, Oxfam, CNRS, Ford Foundation, MEPI, Embassies and more