PR
Podium
Total years of experience :21 years, 5 Months
& Marketing (Providing ATL, BTL, PR activities and digital marketing solutions)
Client Service Director
Responsibilities:
* Identifying and developing prospect clients for business growth.
* Assigning workload and overseeing daily team workflow.
* Maintaining frequent client interactions to strength client relationships.
* Liaising with other departments & teams (creative, production and finance) to assure addressing client
inquiries in a timely and accurate manner.
* Developing client presentations as required.
* Proposing different/ new projects ideas to clients to generate more business.
* Obtaining client feedback and recommending service improvements as required.
* Developing client documentations (quotations and/ or contracts) and keeping record of all clients „work
history (presentations, proposals, samples, etc.).
* Assisting in recruitment, training, and performance evaluation.
* Maintaining solid presence on social media showing company‟s services, and activities.
* Preparing digital media plans for clients and developing & executing digital campaigns as required.
* Creating social media pages for new clients/ products and taking full responsibility of managing the pages
(weekly posts, designs, campaigns, and moderation if required) in-line with agreed plans.
* Monitoring and reporting social media performance & campaign results with recommendations.
Accounts handling:
AURA Hotels, GV Developments, Masar Financial Advisory, El Gebaly Food Industries, EVA Pharma, Prime
Holding, Egypt Automotive
Conducted pre-opening studies covering main market players (services, prices and activities), as well as
potential customers and merchants criteria.
* Developed launch strategy and Marketing & Sales plan covering objectives, proposed activities, estimated
budget, field sales action plans, commission schemes and target breakdown.
* Developed different product packages to fit different merchants‟ needs.
* Developed and built an effective operational team of sales and customer service representatives as well as
outsourced financial & legal consultants (handling the whole recruitment process, providing hands on
training, and maintaining daily communication to ensure work flow & targets achievement).
* Created SOP for each team to assure quality control and customer satisfaction.
* Developed company profile, sales presentations and marketing POS materials covering the company‟s
services, activities and packages.
* Worked closely with the IT and the owners on creating the site/ marketplace name, brand identity and
website content.
* Attending closure meetings with the sales team whenever required.
* Working closely with selected clients to improve their SEO ranking.
* Initiating and designing digital solutions (social media campaigns, email marketing, digital SMS, etc.) for
selected clients to increase traffic and generate leads.
* Controlling finances (monthly expenses, cash in, salaries, etc.).
Developing the Sales & Marketing plan in accordance with the company‟s business strategy.
* Identifying marketing opportunities by defining customers‟ requirements, and competitors‟ analysis.
* Improving revenue by developing and introducing new products & services and by penetrating different
potential markets (e.g. opening new outlets in International schools & universities).
* Designing and implementing seasonal promotions and evaluating their effectiveness.
* Developing field sales action plans promoting restaurants‟ services & corporate packages.
* Developing & executing unique loyalty programs taking advantage of sister companies services.
* Managing social media pages and monitoring website development & updates.
* Monitoring and reporting weekly status updates to top management and owners.
Addxxion Advertising - Ad Mark Advertising
Handling administrative tasks, and reporting corporate performance through dashboards & KPI platforms.
* Managing Abou Ghali call center, and CRM.
* Managing all aspects of PR, events, product display, exhibitions, and new showrooms openings.
* Preparing annual Advertising & Promotion plan according to company‟s objectives and approved budget.
* Managing all aspects of “Cairo Auto Abou Ghali” ATL & BTL campaigns (proposal, agency briefing,
artwork modifications & approvals, media planning & booking, and reporting campaigns results).
* Handling “Cairo Auto Abou Ghali” After Sales marketing activities.
* Monitoring and reporting marketing expenditures.
Key achievements:
Initiation and implementation of new Abou Ghali Automotive branding.
Implementation of Abou Ghali Group company profile and website.
Abou Ghali Automotive database system creation and management.
Cairo Auto Abou Ghali “BMW Authorized Dealer” Opening and launch campaign.
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