Salma Alwan, Senior Account Director

Salma Alwan

Senior Account Director

UTURN

Location
Saudi Arabia - Jeddah
Education
Diploma, Computer Programming
Experience
14 years, 9 Months

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Work Experience

Total years of experience :14 years, 9 Months

Senior Account Director at UTURN
  • Saudi Arabia - Jeddah
  • My current job since April 2021
Senior Account Director at UTURN (Webedia)
  • Saudi Arabia - Jeddah
  • My current job since April 2021

Serve as the primary relationship owner for an assigned group of top tier client accounts with responsibility for retention and growth. Ensure clients derive maximum value from our services. Prepare implementation plans and lead client on-boarding; present content strategy and annual plan. Work closely with clients to identify needs including content approval workflows and consult on best practices for solutions and setup.

Services:
• Marketing Strategies
• ATL, BTL, TTL
• Digital and Social Media Marketing
• 360 Campaigns
• Content Marketing
• Productions
• Media Buying

Account Director at 77 Media
  • Saudi Arabia - Jeddah
  • January 2020 to March 2021
Associate Account Director at 77 Media
  • Saudi Arabia - Jeddah
  • March 2018 to January 2020
Senior Account Manager at 77 Media
  • Saudi Arabia - Jeddah
  • January 2017 to February 2018
Regional Digital Sales and Marketing Manager at Andalusia Group for Medical Services
  • Saudi Arabia - Jeddah
  • March 2013 to December 2016
Digital Marketing Senior Specialist - Part Time at Delta Marketing Company
  • Saudi Arabia - Jeddah
  • June 2010 to May 2013

Part-time job, where I was responsible for building and maintaining the online presence of (Delta Marketing Company, Delta Fitness Authority, and Life Fitness) including their: social media, website, mobile application and online ads.

Head of Digital Marketing at Gold's Gym
  • Saudi Arabia - Jeddah
  • April 2012 to March 2013
Digital Marketing Executive at Shababco Enterprises
  • Saudi Arabia - Jeddah
  • January 2010 to March 2012

Build and maintain the online presence of (Shababco Enterprises, Gold's Gym, Gold's Gym Elite, Planet Beach, Max Diner and Mr. Makarem Batterjee's personal brand) including their: website, social media, mobile applications and online ads.

Senior Graphic Designer at Click Advertising Agency
  • Saudi Arabia - Jeddah
  • August 2009 to December 2009

Education

Diploma, Computer Programming
  • at Technical and Vocational Training Corporation
  • December 2023
Higher diploma, Digial Marketing
  • at Digital Marketing Institute
  • March 2020
Master's degree, Marketing
  • at University of Liverpool
  • October 2018

Core modules: 1. Strategic Marketing Management. 2. Business Leadership. 3. Managing Financial Resources. 4. Contemporary Consumer and Customer Behaviour. 5. Data-Driven Marketing Research and Analysis. 6. Integrated Marketing Communications. 7. Managing Marketing in a Changing World. 8. Research Methods. Dissertation topic: "Marketing to a New Generation: Instagram and Brand Loyalty in the Kingdom of Saudi Arabia"

Bachelor's degree, Organization Management and Administration Development
  • at King Abdulaziz University
  • December 2014

How to enhance organizational effectiveness and resilience with relevant theory and interdisciplinary knowledge.

Bachelor's degree, Software Engineering
  • at Sana'a University
  • June 2009

also management issues, such as directing programming teams, scheduling, and budgeting. As a project for graduation, along with a group of my colleagues (of who I was the leader), created a smart program using the newest tools in artificial intelligence called “Neural Networks” that known for its extreme reliability and validity in predicting; to predict stock opening prices with 100% accuracy.

Specialties & Skills

Digital Marketing
Media Buying
E commerce
Digital Innovation
Marketing Strategy
Graphic Design
Organization Management
Social Media Managment
Mobile Marketing
Google Adwords Advertising
CPC Advetising
Content Marketing Management
Content Management System
Reputation Marketing Management
Twitter Advertsing
Online Marketing
Facebook Advertising
Online Campaigns Managements & Planing
Web Content Managment
Market Trends
Leadership
Business Development
Google Webmaster Tools
Product Marketing
Email Marketing
Software Project Managements
Marketing Strategy
Project Managements
Digital Marketing
E-Commerce
Brand Awerness
Negotiation
Integrated Marketing
Team Management
Online Lead Generation
Online Reputation Management
Digital Sales
Market Research

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Expert
English
Expert

Training and Certifications

Leadership Principles (Training)
Training Institute:
Harvard Business School
Date Attended:
July 2020
Duration:
36 hours
Google AdWords Certification (Certificate)
Date Attended:
September 2014
Valid Until:
September 2015
Google Analytics Certification (Certificate)
Date Attended:
October 2014
Valid Until:
April 2016
Google Video Advertising Advanced Certification (Certificate)
Date Attended:
October 2014
Valid Until:
October 2015

Hobbies

  • Sport & fitness
  • Reading & Studing