Quantitative Research Analyst
Nielsen
Total years of experience :7 years, 8 Months
- Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations.
- Compiling and analyzing statistical data using modern and traditional methods to collect it.
- Provide companies with vital information to help them make decisions on the promotion, distribution, and design of products or services.
- Aiding professors in designing course layout to enhance quality of delivery.
- Teaching and coaching 200+ students the theoretical and practical aspects of advertising and public relations.
- Providing challenging coursework, innovative projects, and stimulating exercises while utilizing active learning techniques.
- Participated in meetings with student activity leaders aiding in developing a more solid marketing strategy for community development projects.
- Best Ads Production Award for Casio G-Shock campaign (2016): Graduation Projects festival held in Cairo University. - Best Branding Award for Dove Lotions Campaign (2015): Advertising Festival held in Cairo University. - Graduation Project Casio G-Shock (2016): - Led a team of 22 classmates to ensure project delivery of inclusive market research (Product Analysis, Competitive Analysis, Market Analysis, and Target Audience). - Planned process of the “Still Have Limits?” Campaign for the product Casio G-Shock Watch (PR Event/ TV & Radio ads/ Social Media Campaign). - Presented our project in front of a panel of media and marketing experts including Prof. Galal Zaki and Journalist Mohamed Sherdy.