Salma Ihab

PRIMARY ACCOUNTS
The Galleria Al Maryah Island | Manarat Al Saadiyat | OYO UAE and KSA
Dubai Boat Show | Taste of Dubai | Dubai International Financial Centre | GISEC

ROLE HIGHLIGHTS

• Heading the content team across all departments; directed the work of 7 direct reports responsible for the day-to-day social media client communications, content planning and execution, live coverage, reporting and community management.
• Responsible for the agency’s strategy setting for existing clients as well as new client wins.
• Creative campaign ideation and adopting new tech to deliver captivating social and digital media campaigns for the target audience.
• Worked on the creative and technical strategies for The Galleria’s full relaunch across all digital platforms; set KPIs were successfully met at a pleasing 195% rate.
• Constantly working on the development of current team members as well as creating and delivering full training programs for new joiners.
• Budget management across all client accounts.
• Working alongside clients’ teams as one to meet deadlines and target KPIs.
• Keeping an eye on trends; it is key that brands stay on top of their competition to see what they are doing in social media circles.
• Measuring the effectiveness of existing social and digital media plans to help determine how well our brands are reaching their target audiences.

PRIMARY ACCOUNTS
Nespresso Middle East and Africa | Department of Culture and Tourism (DCT)
Emaar Entertainment | Tamkeen

ROLE HIGHLIGHTS

• Managed the team that selected, planned and implemented a full CRM strategy for Nespresso MEA’s presence across 13 regional and global markets. The primary goal was to kickstart the brand’s email marketing activities through Oracle Responsys and create tailored user journeys that eventually lead to a significant increase in e-commerce transactions for B2B and B2C customers. The project included the creation and redesign of landing pages which fulfilled this purpose.
• Role evolved to take on a full project for the agency’s key client account, UAE Department of Culture and Tourism (DCT). The project involved the creation of two full websites for the reopening of Qasr Al Hosn and Cultural Foundation, a full social media strategy including day-to-day content planning, media production and community management, mobile integration with the DCT app and working alongside 7 external teams to kick off the entire project on time.
• Worked on the full social media strategy and the management of the team’s day-to-day client communications, content planning, competitive analysis and community management for Emaar Entertainment brands.
• Contributed to new agency wins including the social media contract for Expo 2020.

PRIMARY ACCOUNTS
Meraas | The Beach | City Walk | Boxpark | The Outlet Village | Last Exit
Hub Zero | The Roxy Cinemas | Mattel Play Town | The Green Planet

ROLE HIGHLIGHTS

• Managed a team of direct reports; 7 Account Managers, Account Executives and Interns for all social media activities by the Meraas corporate account as well as Meraas Destinations during the peak season.
• 360 digital strategy setting covering media production, social advertising and day-to-day community management across all platforms.
• Launched multiple tactical campaigns to activate destinations across platforms, such as #UrbanPixelsDXB - a mobile photography competition driven by the corporate Meraas account and across destinations, a campaign that gathered over 8, 750 pieces of quality user-generated content.
• Leading social media strategy development, planning and execution; working closely with external agencies and client teams to ensure that progress is on track and deadlines are being met efficiently.
• Managing the recruitment, retention and development of the social media team.
• An “early adopter” who is tuned in to the latest developments and innovations in the social media space.
• Budget management and deep ROI analysis.

PRIMARY ACCOUNTS
Magrabi Hospitals | Toyota KSA | IKEA KSA | Savola

ROLE HIGHLIGHTS

• Leading primary client communications for day-to-day social and digital marketing activities.
• Tactical campaign planning and 360 strategy setting.
• Crafting marketing automation campaigns for Magrabi Hospitals to create tailored customer journeys that aimed to generate quality leads; 235% success rate against set KPIs.
• Leading a team of Account Executives, Community Managers and Designers working altogether to deliver quality content.
• Contributed to new client wins including Al Baik, Nescot and The Ministry of Education.
• Budget management, KPI setting and ROI analysis.
• Setting each brand’s tone of voice and unique social media persona.
• Working alongside offline team to deliver unique, one-of-a-kind experiences in Saudi Arabia.

PRIMARY ACCOUNTS
The Westin | Le Meridien | DAMAC Properties | Disney Arabia | Baniyas Mall | Lexus UAE | 3M Protected | Gourmet Burger Kitchen | The Address Hotels | Edgar Magazine

ROLE HIGHLIGHTS

• Managing day-to-day client communications across key client accounts.
• Crafting the social media strategy and planning for activities as per each brand’s marketing goals.
• Setting guidelines for community management into place, including the tone of voice that fits each brand’s goals, nature and target audience.
• Arabic copywriting.
• Content creation and managing the production team across all projects for live coverage, video production and creating image banks.
• Crafting social media calendars on a monthly basis or as frequently as needed.
• Delivering creative tactical campaigns.

PRIMARY ACCOUNTS
Yas Mall Abu Dhabi | DokkanAfkar.com | Bayt.com | Mumzworld.com | Toys ‘R Us | Esprit

ROLE HIGHLIGHTS

• Worked on the launch of multiple e-commerce platforms from a content management and localization perspective.
• Creating localized content in English and Arabic for social and digital media purposes.
• Crafting tactical campaigns for brands across social media platforms.
• Competitive analysis, KPI setting and ROI measurement.
• Creative ideation.
• Social media strategy setting.