Salma Mahmoud

-• Reporting to the Regional Marketing Manager.
• Creating new category strategy and brand plans.
• Develop, implement, execute and own the regional category strategy for the assigned categories in line with the overall corporate category strategy
• Launched many 360 degree campaigns like “Al Ahly Sport’s club sponsorship’s campaign, Al Ahly Trophies Room’s Revamp, Duetto the newest toilet paper’s innovation, The hygiene Campaign, African Cup of Nations”. TVC, radio, billboards and Digital campaign”.
• Lead efforts that drive cost optimization, improved quality and service and enhanced innovation through strategic sourcing, supplier relationship and risk management
• Working closely with the operations, R&D and Finance team on the product’s specifications, cost saving projects and innovation.
• Drives and delivers cost savings opportunities and/or projects aligned with organization commitments.
• Strive to constantly increase productivity, reduce costs and prepare for future sourcing challenges in the areas of responsibility
• Monitor Monthly the sales & retail audit analysis and work on the needed action plans.
• Working on our Digital and social media campaigns across the region.
• Responsible for driving innovation from external marketplace into BU to ensure that BU has clear differentiation in the marketplace
• Responsible for setting the category yearly budgeting and forecasting.
• Setting the pricing point, segmentation of all brands based on conducting different qualitative, quantitative researched and market studies.

- - Reporting to the National Marketing and Sales director - Egypt
- Responsible for the FTK Category (Facial, Toilet and Kitchen ‘s tissues) - Egypt
- Fully responsible for launching various 360 campaigns like “Elephant saving campaign, , Kitchen towel with Chef Ghada el Tally 360 campaign & roadshows.etc
- Responsible for ATL, BTL, Social media Campaigns
- Analyzing data or insights to determine industry and consumer trends
- Devising long-term development strategies for product categories
- Determine the positioning of a product category to maximize visibility
- Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
- Developing the marketing strategy in line with company objectives.
- Planning and implementing promotional campaigns.
- Monitor and report on effectiveness of marketing communications
- Analyzing potential strategic partner relationships for the company
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Be in charge of marketing budget and allocate/invest funds wisely

- - Reporting to the National Marketing Manager - Egypt
- Responsible for the FTK Category (Facial, Toilet and Kitchen ‘s tissues) - Egypt
- Fully responsible for launching new SKUS category.
- Responsible for launching a full fledge 360 campaigns including ATL & BTL and its following consumer activations and road show
- Continues monitoring of in market executions and in store branding against competition to build growth strategies and ensure visibility.
- Manage and track brand budget
- Participate in the demand forecasting and targets achievements
- Regular market visits and diverse trade channels exposure
- Regular planning and execution of consumer and trade promotion
- Media Planning.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Monitor product distribution and consumer reactions

- Responsible for the marketing manual creation.
- Monitoring and auditing marketing activities.
- Creation of incentive programs.
- Responsible for auditing and approving marketing‘s budgets, plans..etc.
- Responsible for the market research and creation of any competition’s surveys.
- Attending any real estate exhibition and conference.
- Working on competitors surveys and market visits.
- Assisting the marketing manager and brand managers in organizing any events and concerts.
- Creating the workflow system and reports for the marketing department.
- Media planning and placement with the brand managers and ATL Agency.
- Media plan, buying and revision.
- Responsible for creating a weekly outdoor report.
- Improve the operational systems, processes and policies in support of organizations mission -- specifically, support better management reporting, information flow and management, business process and organizational planning
- Manage and increase the effectiveness and efficiency of Support Services (Marketing), through improvements to the function as well as coordination and communication between support and business functions.
- Regular meetings with Executive Director around fiscal planning

(1)Marketing Coordinator acting as Assistant Brand Manager 1/6/2013 - Present

-Reporting directly to the marketing and innovation director
- Acting as Brand Manager for Bekhero Milk
- worked on Pure's campaign (Cyrine abdelnor TVC, trucks design, outddors, radio copy..etc) with the juice's brand manager.
- worked on the packaging design for a new juice lauch.
-Preparing the brand plans (5 years plan) for all the brands in juhyana.
-Execute and analyze the market researches and surveys to explore new opportunities in the market.
-Worked on 30 years anniversary activations in modern trade and clubs, 15 years with El Ahly activations in restaurants and cafes.
- Executing and managing advertising activities, printing, media and online marketing campaigns.
-Preparing yearly market structure and budgeting.
-Monitoring facebok pages and digital marketing.
- Working on the daily sales report.
-Working on packing design, giveaways, Activations, PR Cycle, Trade Visits, New flavors searches and tasting…etc.
-Working monthly on AC Nielsen advisor to discover our Market Shares, volume, distribution and other reports.
-forecasting, tracking and analyzing monthly sales
-assisting in the preparation of all brand presentations
-measuring and reporting brand performance, assisting in the development of new label design, package design, marketing materials and others
-receiving and responding to all sales requests about promotion, products, services etc., and other related activities
- media planning.

Senior Marketing Specialist 1/9/2012- 30/12/2012

-reporting to the marketing and innovation director at Juhayna food industries.
-I’m responsible for the market research and analysis, preparing the monthly S&OP PPT market analysis.
-Assist the marketing manager in planning & implementing the marketing strategies & advertising campaigns.
-Preparing a monthly marketing report to the top management.
-Working with the innovation director on preparing market analysis for all the categories.
-Decoration and designing of Juhayna Square in 6th of October with the creative agencies.
-Designing new giveaways & designing new research surveys, including development of questionnaires, and designing sampling approaches and structure.
-Creating power point presentations, developing top-lines and final reports.

(3)Marketing Specialist 1/6/2011- 30/8/2012

-filing, scheduling meetings and industry events, research, and client interaction.
-Assistant the brand managers and marketing manager in any required tasks.
-Following up in the payment Cycle with the finance department.
-Attending marketing manager ‘s meetings and writing the minutes of meetings.