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Salma Nasr, Marketing Manager

Salma Nasr

Marketing Manager·Kagan Arabian Region

United Arab Emirates

Bachelor's degree, Mass Communication-concentration In PR- BA

Work experience

Total years of experience: 15 years, 6 months

Marketing Manager

May 2013 - Present

Kagan Arabian Region

Dubai, United Arab Emirates

May 2013 - Present

• Managed and promoted all workshops offered by Kagan

• Worked on building the clientele database

• Handled all promotional strategies and items
- Created flyer and mailers

• Handled brands social media on Facebook, twitter and LinkedIn

• Handled P&L and Quarterly reports with HQ

Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Account Executive

May 2012 - May 2013

Spark Middle East

Dubai, United Arab Emirates

May 2012 - May 2013

• Worked on the accounts of:

o DMCC- Dubai Multi-Commodities Centre
• Assisted and worked on a pitch to the client
• Conducted a research of the competitors
• Worked on the final pitch presentation
• Handled all current campaigns

o Wasl Asset Management
• Handled all current campaigns
• Handled the monthly newsletter

o Worked on a business plan for an imminent business
• Vision & Mission
• Goals & Objectives
• Business philosophy
• Market research
• Competitors
• Market Analysis
• Market strategy
• Competitive edge of the business
• How to Market the business in terms of
o Advertising (Offline and Online)
o Public relations
o Social Media strategies

Company industry:
Advertising
Job role:
Marketing and PR

Deputy of Public Relations

April 2011 - April 2012

Liwa International School

Al Ain, United Arab Emirates

April 2011 - April 2012

• Monitored all issues within the school to ensure progress, crisis management and ongoing optimization of progress
• Enhanced communication between the students, parents, Administration, and teachers.
• Contributed to research within the school & conducted primary research with analyses
• Applied mechanisms that enhanced teachers’, parents’, and students’ satisfaction with the school and its activities
• Promoted the school and enhance its public image through:
a. Taking part in public events and competitions
b. Charity work
c. Seasonal activities and press coverage of such activities
d. Educational and entertaining trips
e. Co- and extra-curricular activities
f. School publications (Newsletters and Year book)
g. Summer school activity
• Contributed to the school’s accreditation process

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Account Executive

October 2010 - December 2010

Action Global Communications

Dubai, United Arab Emirates

October 2010 - December 2010

• Worked on the accounts of
o Abu Dhabi University
o Dubai Export Development Corporation
o Jacky’s
o Winsoft International

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Education

American University of Sharjah

May 2010

May 2010

Bachelor's degree, Mass Communication-concentration In PR- BA

United Arab Emirates

Skills

Export Development

Expert

Parents

Expert

Press

Expert

Administration

Expert

Health

Expert

Export Development

Expert

Parents

Expert

Press

Expert

Administration

Expert

Health

Expert

Languages

French

Beginner