Senior Communications Specialist
Qatar Rail
مجموع سنوات الخبرة :24 years, 10 أشهر
Coordinate and supervise media, communications, campaigns, events and activities.
- Ensure key messages are aligned with approved communications plan and brand guidelines.
- Create communications plan on projects aligned with main goal.
- Social and conventional Media monitoring in respect of brand communications.
- Create annual marketing and communications plan.
-Coordination with partners and stakeholders.
- Supervise intranet and website for brand prospects.
- Supervise on station and outdoor branding and advertising campaigns.
- Creating ideas and convert them into presentations to create new communication.
Oversee all marketing communications, Sales, strategies for the enhancement of revenues, digital, branding and new avenues for sales. Planning on New projects and other sectors of online business to increase the overall company revenues, founded the inaugural digital marketing group and architected a comprehensive strategy for the integration of digital technology into the existing marketing establishment with corporate sales.
• Online and physical portfolio and business features compilation. Website optimization; weakness and solutions, SEO based content production to rectify the issue of low word count. Monitor and work on Google Analytics to increase the traffic, reduce bounce rate and other issues.
• Responsible for corporate sales of website and application inventory.
• Create strong sales strategy; which creates new features and comprehensive plan to increase the sales.
• Developed brand strategy and statistics systems. Launch Offline Marketing Campaign to increased traffic.
• Craft the master brand strategy to improve registry, top of mind, awareness and the brand recognition. Setting the KPI’s, financial plan and ROI targets according to financial plans.
Restructured marketing department and acquired a 7-member team to spearhead the implementation and execution of a sales and marketing plan.
Job responsibilities include but not limited to:
• Design communication and ideas for clients.
• Set strategy for brand to utilize our media entities and best manners.
• Meeting with clients and vendors for business development and smooth execution
Some projects
• BCW Lahore Stall fabrications and stall operations.
• BCW Karachi Stall fabrication and operations
• TVC Production Makeup city.
• Ballet boxes
• In-store activities makeup city
• Shop branding Interior Punjab (Mianwali, Faisalabad, Sargodha)
• Inverex Round about Saddar
• Inverex product shelf for Ramzan transmision
• ASF Towers Launch Event and other branding
• Mezan Oil Product shelf
• ETC
KTN TV Group
(A KTN Group Company)
TV: KTN, KTN News, Kashish Print: Kawish, Koshish, Sham. Activation: Aktive Media Solutions
Manager Business Development Kashish TV & Business Unit Head (Activation Business) April 10, 2014 till present
Job responsibilities include but not limited to:
Design communication for media on ground.
Set strategy for brand to utilize our media entities and best manners.
Look after group marketing and corporate communication
Looking after first ever live iftar transmission on any regional channel.
Looking after live 3 hours game show (Ho Jamalo) on KTN Entertainment.
Looking after sales for Kashish TV
Some projects
Candyland-Bisconni merchandising and promoting float in Sindh
Manage Voice Mobile nationwide float activity includes 5 floats and 225 stations nationwide.
Manage Voice Super Star talent hunt nationwide 24 cities audition, partners includes APNA TV, Waseeb TV, AVT Khyber and KTN.
Lead KTN Celebrating Life 2014 complete exhibition in Hyderabad Public School group. Client includes: Suzuki, Ajwa Cooking oil, Unique Motorcycle, Superstar Motor cycle, Xarasoft, Inverex, Candyland-Bisconi, Gaba national, Mezan Cooking Oil/Tea, Sinbo, ufone, Butterfly, Fruitien, khas chai, Molvi Cooking oil, Pure Cooking Oil etc
Job responsibilities include but not limited to:
Look after all 3 brands marketing includes Dany, Audionic and V-link.
Managed look walkers, Malls, and university activities
Brand management, marketing and agency liaison
Company Highlights
Established in 1975 and it’s situated in Karachi. They produce traditional Mix Spice, Straight Spice, Pickle, Chuttanies, Basmati Aroma Rice, Garlic & Ginger Paste, Desserts, Vermicelli. Exporting in USA, UK, South Australia, Germay, GCC States, Far East etc and now in South Africa.
International Marketing Consultant August 2013 to September 2013
Job responsibilities include but not limited to:
Research, develop and implement an all premium and Communication strategy, standards and practices company-wide that elicit the behaviour, emotion and recognition objectives of the company
Strategic planning for upcoming marketing, promotion and sales targets.
Tracked and reported both ATL & BTL marketing programs. Maintained communication with management to ensure marketing activities are aligned with business goals. Provided leadership to Distributor Brand team.
Events Unlimited (Pvt.) Ltd. (Jang / Geo Company)
(An affiliate of Jang/Geo Group)
Launched the biggest Property event of Pakistan IPEC (International Property Exhibition & Conference), and the biggest fashion event of Pakistan PFW (Pakistan Fashion Week) with the international consultation of IMG
Team Leader Marketing & Events June 2007 till August 2013
Marketing and Events Coordinator July 16, 2005 till Dec, 2006
Job responsibilities include but not limited to:
@ last I was the Activation Manager of Pakistan Idol (ongoing Geo Project) from logistics aspects. Manage nationwide (Pesh-Rwl-Isb-Mul-Fsd-Lhr-Khi) pre-auditions during Ramadan.
Meeting with prospective clients & Vendors for business development and creative ideas sales
Evaluation of the media partnership (for corporate communication department)
Making budgets, CBA and Timeline of the event with planning and execution.
Servicing clients for onsite issues during events and execution
Few events:
Planning & Execution of Pre Auditions Pak Idol all major cities scouting from July 25 to Aug 4, 2013
NDMA Media (Islamabad) and CSR conferences (Karachi) July 2012.
Worked for The Biggest Fashion Event of Pakistan “Pakistan Fashion Week”
Hamara Karachi Gala Dinner, front page Exhibition & Film Festival 2009
20th Men Squash Championship Gala night
Abida Perveen Musical Evening
Exhibition & Conference
Teltecx 2010 (IT, Telecom & Consumer Electronics Exhibition)
The News Education Expo 2009 Lahore, Islamabad Karachi
IPEC 2008, IPEC 2007, IPEC 2006,
7th SAARC Trade Fair Exhibition,
Geo C-Future,
Sports:
20th Men Squash Championship
Movie Launched
“War of the World” “Red Eye” “Legend of Zorro”
Worked as a Marketing Executive, Reporting to Manager Marketing
Responsibilities:
• Marketing of computer related magazine “@internet”
• Visit planning & scheduling.
• Customer relationship development visits.
Worked as a Coordinator, Reporting to director
Responsibilities:
• Arrange onsite and technical courses and seminars.
• Planning and scheduling of visits for Customers, Customer queries visits regarding seminars.
• Preparation analysis reports and documents.
• Literature management.
• Manage customer enquiries regarding catalogues, brochures and technical literature till dispatch.
Events Executed:
• Annual seminars at Marriot on Rolling bearing 2002 to 2004
• Conducted many onsite training and seminars 2004.
Worked as a computer operator and PA to Manager Process
Responsibilities:
• Study and reporting of customer’s problems (with H.O.D.).
• Preparation of all Reports of department.
• Documents handling.
• Supervise and update inventory control system of process department.
• Prepare management information reports and documents.
My Other Expertise are:
Computer Literacy
• Proficient in MS Office-97, 2000 & 2003.
• Proficient in MS Windows-9x, 2000 & XP.
Personal Traits
• Having knowledge of preparing and implementing media plans.
• Having knowledge of conducting BTL activities including Floats, Functions, POS and Exhibitions.
• Competitor analysis and forecasting for a better understanding of the market and competition.
• Ambitious, Focused and result oriented.
• Team player with strong leadership skills.
• Self-motivator with high energy to execute and implement tasks.
Strong communication and interpersonal skills.
MA (International Relations)
I have Bachelor in commerce from Karachi University