salman dashti

• Created and introduced an original concept to the Kuwait pet market
• Hired, trained and managed a team of 18 employees
• In 1 year Luna & beau has become Kuwait’s premiere destination for people and their pets and has been named Vogue Arabia’s “Hottest New Cafe in Kuwait”.

• Was responsible for a full media campaign rollout for the new Kuwait Airways fleet of airplanes.
• Designed, strategized and fully implemented a PR and advertising campaign for the introduction of the new fleet of planes.
• Liaised with the CEO and top line managers to relay a concise and clear press release.
• Organized celebrity endorsements, social media campaigns and supervised the creation of the content for both.

• Assisted in creating a corporate marketing strategy and implementation plan, working with Line Managers to identifying future opportunities for brand enhancement.
• Delivered marketing campaigns for all business areas in partnership with line managers and ensure relevant coordination across the Harvey Nichols family in line with marketing Plan.
• Taking responsibility for external PR & Marketing events and maximizing opportunities for communication activities.
• Monitored Customer and partner satisfaction through market research and feedback and identify actions and campaigns to enhance our reach wherever possible.
• Assisted in developing strategic and operational plans, manage executions and measure results.
• Creation and execution of social media campaigns to increase followers and engagement across all social media channels.
• Presented monthly social media reports to upper management which highlighted our accomplishments and campaign ROI’s.

• Worked closely with the Magazine Director and other senior management to direct advertiser sales and marketing campaigns with the goal of driving up readership numbers and distribution points.
• Executed and monitored sales, retention and engagement strategies in order to meet budget and revenue objectives.
• Responsible for idea generation, creative collaboration, and execution of a sales plan.
• Oversee sales and distribution relationships and, in conjunction with Editorial Directors, responsible for performance and profitability of magazine distribution and advertising sales.
• Research and pursue new sales opportunities in both traditional and non-traditional sales channels.

• Conducted business analysis to determine trends, consumption and market trends.
• Collaborated with marketing team to successfully launch new promotions and determine brand positioning and reposition and media effectiveness.
• Design and implement consumer and trade promotional campaigns as well as materials to carry out those initiatives.
• •Conducted comprehensive competitive analysis, recommending adjustments to company initiatives in response to market trends ensuring company continued to maintain competitive edge.
Spearheaded development of media initiatives and advertising, creating budgets and overall marketing plans.
• Pitch presentations to upper management and administer and oversee project from beginning to end.
• Creation and execution of social media campaigns to increase followers and engagement across all social media channels.
• Presented monthly social media reports to upper management which highlighted our accomplishments and campaign ROI’s.

Jane Carr - Public Relations and Press intern (April 2013 - June 2013)


• VIP spotting and potential VIPs
Go through suggested websites thoroughly and search all celebrities and people in the fashion industry that have been gifted by us.

• MONTHLY COVERAGE CHECK
This is done once or twice a month in WH Smiths Selfridges or the Conde Nast World Wide store near Vogue House. We check all magazines which called in for samples for the months issue and archive the ones that have featured us.

• COLLABORATIONS WITH STOCKISTS
Helped in pitching to stockists about doing a temporary pop up stall and persuade them into styling our scarves on their window displays. In terms of sales and selling to consumers, we had meetings with stockists in order to maximise our coverage in stores

• LONDON FASHION WEEK
Helped in coming up with a press strategy, and what we can do to maximise our coverage as we come up to Fashion Week.

• FILE MAKER
This is our main database of all our press contacts (and buyers, trade show, stylists, photographers etc) . I had to update it at all times to ensure we know where people have moved, been promoted or left their position.