SALMAN RANA, Brand/Sales Manager Schneider

SALMAN RANA

Brand/Sales Manager Schneider

Electric House

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, Mechatronics
Experience
13 years, 6 Months

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Work Experience

Total years of experience :13 years, 6 Months

Brand/Sales Manager Schneider at Electric House
  • Saudi Arabia - Jeddah
  • My current job since April 2016

• Received promotion to Schneider Brand Manager position within 3.5 years for consistency in performance and positive client feedback while working as a Sales Team Leader
• Led the planning and direction of training and performance evaluations resulting into 1% increase in employee engagement in 6 months
• Oversaw the Brand Management & Sales Process for Schneider Electric's LV components to all the major Switchgear Manufacturers for all the Major projects across kingdom (KAIA.KAUST, KAP Projects, Jabal Omar Development Project etc..)
• Managed sales through Project Sales engineers & 24 retail showrooms across all the regions of the country.
• Attain annual sales target while maintaining healthy profit margins, selling complete Schneider Electric LV portfolio to panel builders, contractors, and OEMs
• Managing Switchgear Sales team of 14 Engineers working in All 3 regions across the Kingdom.
• Managing Schneider Sales business through 24 retail showrooms across Kingdom, targeting electricians and low end market by successfully creating Schneider Sales club.
• Close follow ups with consultants regarding upcoming and ongoing projects for providing technical support and knowledge of alternative solutions
• Support and influence key strategic decisions by providing analysis and insights for efficient Sales Planning
• Build and fortify relationships with new and existing partners through quality services to attain stronghold in the operating region
• Development of budget plans to be bought at high discounts and further increased the profit margins while maintaining healthy stock
• Tracking competition, identifying market trends for development and implementation of strategies to boost sales across the region

Sales Team Leader at Electric House
  • Saudi Arabia - Riyadh
  • November 2012 to March 2016

• Accountable for sales management across multiple brands including Schneider Electric (France), Legrand (France), Bahra Cables (KSA, owned by Electric-House), ITCC (KSA, shared owner EH), and Power Centre (Owned by EH)
• Handled sales process of electric solutions involving dealings with major panel board builders, switchgear manufacturers, and contractors etc
• Consolidated relationships with key clients, partners, and industry leaders by maintaining consistent and exceptional customer service delivery leading to client satisfaction and retention of business
• Lead a team of 6 sales engineers to ensure that the sales and marketing process is being implemented effectively and imparted training to maximize their overall productivity
• Worked in close collaboration with junior level salespeople for development of strategic action plans for efficient governance and evaluation of their performance

Sales Engineer at Saudi Electronic & Trading Company
  • Saudi Arabia
  • September 2011 to October 2012

Was responsible for the sales of WAGO (Germany) automation & terminal blocks , GIOVENZANA(Italy) for cam switches, push button etc., Rockwell Automation (U.S) for VFDs, Siemens for HVAC, ZPAS (Poland) for IT Enclosures, TEKPEN (Turkey) for Industrial Enclosures, STEGO(Germany) FANDIS (Italy)
•Maintained contacts with established customers and sourced new businesses through prospecting for new accounts as well as managing an existing customer base.
•Maintained good relationships with clients by providing support, information, and guidance; researched and recommended new opportunities; recommended profit and service improvements.
•Recognized and improved practices with focus on expanding sales channel, maximizing output and streamlining business processes.
•Used consultative selling approach to close out competition and position myself as a resource

Sales Engineer at Al-Jaleed Al-Abiadh trading Establishmen
  • November 2010 to August 2011

Assisted in achieving and exceeding company budgets in regard to eCMS product and Controllable costs.
•Drove profitability through increasing sales & controlling costs whilst maintaining company operating standard.
•Managed the sales for Electronic and Automation Products.
Was responsible for the central region sales and development
•In-line with RND team regarding eCMS product according to customer needs
•Contributed to team members through open and regular communication and adhere to company policies.
•Added more customer and educated existing customers about our product.
•Managed projects with various clients.
•Co-ordinated & interacted with clients for ongoing projects.

Education

Bachelor's degree, Mechatronics
  • at University Of South Asia
  • January 2008

High school or equivalent, Physics, Chemistry and Mathematics
  • at Pakistan International School
  • January 2004

High school or equivalent, Physics, Chemistry and Mathematics
  • at Pakistan International School Riyadh. KSA
  • January 2002

Specialties & Skills

Photoshop Elements
Microsoft Office
CUSTOMER RELATIONS
APPROACH
BUSINESS PROCESS
CABLING
CUSTOMER SERVICE
ENGINEERING

Languages

Arabic
Expert
English
Expert
Punjabi
Expert
Urdu
Expert

Training and Certifications

Digital Power Global Channel Saturation (Certificate)
Date Attended:
February 2020
Industry Champion (Certificate)
Date Attended:
November 2016
Outstanding Sales Power Solution (Certificate)
Date Attended:
January 2019