GM Retail
Beechtree By HKB Retail
Total years of experience :14 years, 3 Months
To Design, Plan and implement strategies with defined protocols and procedures which are directly align with Financial budgets and objectives.
To establish policies and procedures that should enhance excellence in Retail Operations, Sales and Services.
To drive company success to achieve and surpass sales, profitability, Cash Flows, Brand Equity and business financial and non-financial goals.
To work on strategic Business plans which should optimize maximum horizontal and vertical growth align with top and bottom line numbers & Growth.
To work on HR Strategies of Retail I.e. Structure, Policies, Recruitment, Training & Development to ensure professional & experienced sales staff induction at network, regional & at head office level.
To design evaluation and progression plans that should promote company culture and vision.
To evaluate overall Retail performance and recommend strategies to improve results through continuous training and development plans.
To plan and execute overall customer experience goals which mainly includes exceptional services, Simple and friendly policies, Wow shopping journey, CRE (Customer Ready Environment) and customer retention through continuous training and engagement plans.
To make inventory allocation and replenishment strategies based on seasonality, trends, store capacity, stock to sales ratio for new & same locations, FP &MD Plans and overall expected liquidations at all retail channels.
To develop & evolve retail network strategy explore and study potential retail markets as per trends, opportunities and accordingly plan for new business ventures align with feasibilities and competitor analysis.
To accelerate overall Retail performance and implement strategies to improve results through continues training and development.
Establish effective relationships and collaborations with own and cross departments (Operations, Sales, Marketing, Finance, Human Resource, Merchandizing, Legal etc.) to address key business issues and opportunities.
To prepare, track and analyze the performance of advertising campaigns making the Retail marketing budget and ensuring that all marketing material is in line with our brand identity and all executions are done within a define timelines.
Work closely with VM Team communicate visual guidelines including Windows, Planograms, Indoor communication and signage’s to maintain top standards of retail visual merchandising.
To make sure financial and inventory controls at all Retail Levels through regular and surprise audits.
My responsibilities are:
To Develop unique ways to drive sales through Operational excellence, Product front & Backend Planning, Commercial Marketing, Training and development, Customer experience and Business development
Directly responsible for nationwide retail operations, Trainings, audits, business development & store expansion and distribution functions. Collaborates closely with HR, Training, IT, Retail Excellence, VM & Planning functions to achieve business objectives.
Generates ideas about future retail activities to ensure a cutting-edge strategy; maintains up to date knowledge of the market place, competitors and trends
To create and deliver Annual Business/Financial Plan aligned with OPEX & CAPEX and make sure to influence and supports the retail element of the annual budget process ensuring by providing realistic input into the sales budgets
To make key decisions on matters relating to the day to day retail operation within defined work area including the strategic planning of resources
To manage the product distribution across the geographies aligned with in-depth analysis of sales and liquidation trends against Inventory and dispatch by managing stock levels and making key decisions about stock allocation and forecasting future sale volumes to ensure achievement of Annual business plan;
To Work closely with the HR Business Partner to ensure people management issues are satisfactorily resolved and relevant HR policies and procedures are adhered to. Participates in disciplinary, grievance, capability hearings and appeals as required
To lead team as a role model. Recruit & train them as per company standards and to monitor retail staff performance on quarterly basis. Ensure that the training & development is implemented and also personally coach and mentor Team to ensure that all staff are encouraged to maximize their capability and contribution towards the company
Build aggressive marketing plans by utilizing all marketing channels to support business and also to enhance Brand equity & Image
To make sure Retail must have a strong coordination with Internal Departments as per designed SOP’S to enhance Retail operational excellence
My responsibilities were:
Managing the product mix to ensure an imaginative, innovative and exciting range of products which reflect the Turner Contemporary brand, linked to the exhibition and public programme, seasonality, audience type and Turner Contemporary specifically
To train, brief and manage the Retail Senior Team ensuring first-class customer service and motivating the team to increase sales and ensure efficiency
To evaluate the new markets and opportunities which could benefit the company in longer run and share plans with higher management for final execution.
To make sure nationwide Retail KPI’S should be maintained as per brand standards.
To monitor Liquidation against Inventory and dispatch by managing stock levels and making key decisions about stock control and analysing sales figures and forecasting future sales volumes to maximize profits;
To make key decision about Promotional campaigns and design campaigns as per Facts and figures and make sure that all the marketing and promotional activities must be fully operational and its mechanics should be very clear to the retail staff for delivering top quality services.
To maintain optimal inventory health and ensure monthly stock audit.
To maintain exceptional operations all across nationwide and KPI’s must be fully implemented to get best results.
Recruit Senior Retail staff train them as per company standards and to monitor retail staff performance on quarterly basis. Ensure that the training & development is implemented and also personally coach and mentor Team to ensure that all staff are encouraged to maximize their capability and contribution towards the company
To ensure Visual Merchandising standards must be aligned with brand image.
My responsibilities were:
•To make sure all the assigned stores in the region should maintain their KPI’s as per brand standards.
•To maintain optimal inventory health and ensure monthly stock audit.
•Set realistic monthly sale targets of all assigned stores and also help and support them for achieving it.
•Recruit store staff train them as per company standards and to monitor retail staff performance on monthly basis. Ensure that the training, development and motivation of staff in the stores is implemented as well as coach and mentor store managers to ensure that all staff are encouraged to maximize their capability and contribution
•To monitor VM execution as per set standards at all stores.
•To make sure that Store managers and sales staff must be well groomed and should be maintaining highest level of customer services as per brand standards.
•Deeply monitoring the DWH (Data Ware House) and POS reports to make key decisions about stock replenishment and shuffling.
•To make sure all the stores should maintain their UPT, ATV and conversion rate to achieve their monthly targets.
•Keep up to date with market trends pertaining to industry/trade/product category, customer preferences and competitor activities.
•Monitor the sales figures against forecasts, analyse and interpret trends and capitalize on data to maximize internal and external targets for all three brands within the company.
•Conduct regular store visits to review operational standards and monitor quality of customer service to maintain high quality Brand image for every individual brand.
•To make sure that all the marketing and promotional activities must be fully operational and its mechanics should be very clear to the retail staff for delivering top quality services.
•Make sure that all store managers are keeping all the required standard documents up to date especially Daily shift briefing report and Manager’s check list report.
•To managing stock levels and making key decisions about stock control and analysing sales figures and forecasting future sales volumes to maximize profits;
BINDAWOOD GROUPJEDDAH, KSA
My responsibilities were:
•To achieve weekly and monthly Primary & Secondary Sales targets and distributor's ROI within the assigned territory
•To initiate, share and discuss strategic issues for sales & distribution, in order to contribute to the development of the sales & distribution strategy.
•To monitor, coach, train and motivate Supervisors and Sales staff in their performance, in order to create an effective regional organization that realizes the sales targets.
•To develop and executes sales plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services;
•To ensure implementation of agreements with Key accounts, in cooperation with Trade Marketing and maintain good business relations with the representatives of Key Accounts in the Region.
•To Translate sales plans and activities into sales forecasts for the Region in co-operation with Trade Marketing and ensure correct and on time reporting of sales figures;
•To ensure execution of merchandising at the points of sales, in line with the policies and approaches as defined by Trade Marketing (for BTL bellow the line such as in store advertisement price promotion etc ATL above the line marketing such as TV and Newspapers) and Marketing in order to influence the shopper's choice in favour of their products.
•To Ensure initiation and organization of sales to new clients in the Region aligned with the relevant other departments and in line with the company's strategy, in order to increase sales;
My responsibilities were:
•To assist the store manager in the smooth running of the store through effective management and development of staff ensuring store operations were carried out at all time;
•To achieve quarterly and yearly sales targets and to promote brand image through professional selling;
•To improve and provide effective training in the areas of customer service, product knowledge and also visual merchandising displays and also implementing strategic thinking planning;
•To maintain the inventory health at my department and make sure that optimum level of inventory should be maintained all time;
•To make sure all the promotion activities must be aligned with proper product display and VM;
•To ensure all sales and profitability goals for the store are met by providing training in the particular areas;
•Lead by an example setting the right example and having actions that speaks louder than words, modelling world class customer service, sales performance, product knowledge and winning attitude;
•Recommend and participate in all management decisions including talent assessment, performance management, and development;
•Co-ordinate training to staff to ensure all employee are trained in procedures such as opening and closing, returns, cashiering, customer services, isle presentation and all other functions related to the operation of the store;
•Drive the implementation of the company programme by developing actions plans and directly motivating and instructing the staff to implement them in a right direction to meet operational and organizational objectives;
•To implement the best practice of CRE within my department.
AMIR’S (CASUAL WEAR
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