Salman Shafiq

Campaign manager for Meraas. Building better relations with the client and aligned goals with them, managed project deliverables for customer Project lead for 3 campaigns to launch (Summer Promotion, L&E, Meraas Gift card promotion) and measured performance. Achieved 1400 footfall for the L&E campaign and achieved 95% view ability for Gift card promotion. Aligned goals with the media agency, Starcom, to optimize the best medium to use during different campaigns. Briefed the Creative agency on the concept for the summer promotion. Led the audit of the Visa website to ensure offers are up to date and information of offers are valid. Developed Email Marketing campaigns direct to consumers on evergreen offers. Developed assets for banks such as Emirates NBD to promote such offers. Collaborated with business development managers in partner planning process to develop mutual performance objectives. Communicated with clients to review contract, answer any questions and learn about their unique scenarios.

Project manager for all the channels to drive KPI optimisation by leading channel performance tracker and assessment of new destinations for further revenue generation.
• Identified Social media ad optimisation for Facebook and Snapchat leading to 25% savings of the initial budget in order to reinvest.
• Successfully onboarded 50+ qualified partners as per company standards to the Tajawal affiliate program.
• Led the quarterly board of directors and CEO performance review to highlight past performance and future plans.

Influenced competitive action plan by leading competitor deep dive and
action planning session with the Bobbi Brown marketing team.
• Successfully implemented a 52 week calendar to guide the retail stores
on how to promote Bobbi Brown products and new launches.
• Drove implementation with Al Tayer (Distributor) of new launch product
information & product positioning recommendations via product guides.
• Led a regular stream of store visits with the education team to identify
business growth opportunities in up to 5 stores.
• Enabled capability building by taking the initiative to teach front line
employees on how to treat consumers and sell products.
ACAMEDIC LEADERSHIP ACROSS MARKETING,
MANAGEMENT AND SUPPLY CHAIN PROJECTS
Sept 2014 - June 2018
• Group Leader among Marketing, Management and Supply Chain projects
Led a team of 3-5 to develop an efficient ticketing system project (93% grade),