Marketing & Business Development Manager
Al Ghazaal International
Total years of experience :23 years, 1 Months
• Responsible for opening new markets internationally.
• Design Strategic Marketing, Business Development and Operational Plans for the company including Digital Marketing, Route to Market, Channel Mix, launch activation plan, sales forecast, financial analysis.
• Through market research develop forward-thinking, creative marketing strategies aimed at generating leads, growing sales, and driving revenue.
• Actively tapping into new markets and venues and delivering solid double-digit growth vs. last year.
• As a senior manager, reported to C-Level management for key strategic initiatives and business expansion projects for Kuwait and other GCC markets.
• Branding, Packaging, Product Development & Production, Marketing, Supplier Management, Strategic and Tactical Planning, and Management of Traditional and Digital campaign.
• Prepared comprehensive Brand Communication Strategies including Digital Campaigns, SEO, Social Media Marketing Strategies, worked with A Class Advertising, Online media agencies.
• Managed P&L of the largest portfolio of brands in multiple categories i.e. frozen poultry (Sadia Chicken), meats, vegetables, organic juices, chocolates, nuts, branded spices, organic eggs, water, and snacks.
• Developed complete Trade Marketing and Team evaluation program to ensuring brand objectives are met.
• Worked with cross-functioning teams / stakeholders on projects from conceptualization to completion, overseeing all the stages of the project and delivering it within agreed time and budgets.
Key Achievements:
• Instigated a well-designed Business and Trade Marketing strategies, beating market growth at the rate of 12% - even in the face of intense competition and business activity slowdown.
• Increased website traffic by 4 times and conversions by 7 times via SEO and by improving both UI & UX.
• Recovered USD 1.4 million by reconciling all aging and pending claims with prominent suppliers.
• Improved bottom-line by 15% through creation of a new structured brand recruitment criteria and smart management of trade investments.
• Increased Category offerings by inducting new brands. Successfully launched Private Label brands with simultaneous launch in 4 countries.
• Assisted in earning key brands like Kellogg’s & Pringles by producing infomercials and market research.
• As a key member of the Commercial Team, worked for Canada’s one of the largest food companies; reported to the VP of Business Development and Operations.
• Increased Customer Loyalty Index by 28 points via Digital Marketing and Social Media (Facebook, Instagram, Content Management, Twitter, Google Search Engine Optimization Marketing (SEO / SEM) and YouTube video optimization).
• Successfully propelled 360 thematic campaigns including Digital and Experiential Marketing.
• Created a brand social community of 25, 000 followers.
• Boosted Brand Health Tracking Score with the ATL & BTL Trade Marketing activities.
• Continuously drove consumer-centric product innovation and new product launches.
• Actively tapped into new markets and venues and delivered solid double-digit growth on YOY basis.
• Acted as a face of the brand, lead CRM and Public Relations programs.
• As Key Opinion Leader of Food industry conducted seminars, networked with members of the trade, government policy makers, and community leaders to achieve the desired objectives.
• Managed company’s largest category portfolio contributing over 85% of the company turnover.
• Increased Sadia Chicken market share to 68% via aggressive marketing initiatives.
• A-Z successful launch of “Catch of the Day” brand from conceptualization to product on shelf.
• Originated and executed first of a kind marketing campaigns such as “Fly High with Sadia”.
• Directed all the activities and functions associated with brand management across multiple marketing mediums, which included in-store, print, television mediums.
• Provide leadership and inspiration to team members, ensuring employees take pride in meeting and surpassing individual and departmental objectives.
• Monitored market trend and recommended proactive and corrective actions to mitigate risks associated with external threats.
• Worked for one of the biggest Pharmaceutical companies of the world.
• Managed two global brands (Voltaren & Lamisil) and delivered remarkable growth of 21%.
• Launched innovative campaigns such as ‘Lamisil Foot Clinic’ and ‘Activate Yourself with Voltaren’; won most innovative campaign award from Novartis Global brand team.
• Produced TV and radio commercials, billboards, newspaper ads, and detailing aids, etc., to establish and cultivate the brand presence.
- Helped craft marketing strategies by analyzing the market and proposed new services to the administration.
- Collected and collated intelligence information on competition and formulate counter-strategies. Initiated Market Research and interpreted results for increasing revenue streams.
- Introduced new programs such as ‘Hospital Branding’ and ‘Leadership based Work Environment.’ - - Promoted hospital’s services to doctors and regional community healthcare providers through organizing special events and fairs.
- Composed monthly newsletter “Harbor View News”
Successfully produced Infomercial and TVC for Alyasra Foods-Kuwait, Maple Lodge Farms-Canada.
https://www.youtube.com/watch?v=qFFhN2od93Q
https://www.youtube.com/watch?v=2g6Xujq8QuE
https://www.youtube.com/watch?v=eRF4EbtJrig&feature=youtu.be
Master of Business Administration
Who's Who amongst Student in American Universities, National Deans List, Presidential Scholar