Marketing Manager
AAW- Ali AbdulWahab Al-Mutawa Commercial
مجموع سنوات الخبرة :16 years, 6 أشهر
Crocs - Sports & Lifestyle
•Leading and driving integrated marketing and communication strategies and plans to meet Global growth objectives. Creates best-in-class global brand plans to increase product awareness and reach customers through new and innovative methods across product lines and applications. Provides direct leadership from design/creation, implementation of launch materials for new products.
•Manage marketing launch plans to include brand strategies, market research, competitive assessments, product positioning, media plans, public relations and marketing programs, while measuring and tracking market acceptance and ROI.
•Manage & Promoted product-branding initiatives, developing marketing campaigns and materials for communications, emails, web content, and social media including Facebook, Twitter and Instagram.
•Developed integrated marketing campaigns and initiatives across platforms that delivered unified messaging and maximum impact.
•Researching demand for our products and services.
•Understanding and developing budgets and finance, including expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
•Building brand awareness and positioning.
•Organizing Brand shows, and major events.
•Prepare all briefs and evaluate all marketing communication strategies to monitor its effectiveness and assist to increase both online and offline promotional of all ecommerce activities.
•Prepare reports for all sales and promotions and monitor all site metrics and analyze competitor market and gather knowledge on latest technology in process.
•Administer all product availability and manage all images for all products and implement effective marketing strategies across all platforms and assist to design various acquisition strategies.
•Monitor copywriting processes and prepare content for all acquisition efforts and analyze all campaigns.
•Competitor research.
Al-Gharbeyeh for Restaurants and Food www.buffalowingsandrings.jo - JORDAN
Job Description:
•Handle CRM (Customer relationship management) system, and ensures it’s being addressed on a daily basis by managing and analyzing customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving more sales.
•Handle all complaints submitted via social networks, telephone calls, comment cards, and online survey’s feedback to turn negative brand sentiment into a positive one.
•Keep and update a complete matrix of how customer complaints were handled, including follow up of complementary guest visit and final result of their experience.
•Create a monthly report via excel to keep track of complimentary meals.
•Serve as a consumer expert and brand evangelist for BWR corporate employees and franchisees in local market.
•Manage brand asset touch points across all mediums including printing of menus, promotional materials, digital, etc.
•Create annual marketing plan. Revise quarterly plans before beginning of each quarter.
•Create and execute marketing ideas and media plan (online advertisement) based on the approved annual marketing plan within budget guidelines and documents results based on key metrics to ensure proper success measurement for any marketing initiative.
•Present ongoing marketing plans and results to the Director on a quarterly basis.
•Lead the execution and measurement of any e-club, PR, digital and social media initiatives.
•Always thinking of new ideas aligned with the brand and business goals to draw traffic to BWR and develop it.
•Assist market franchisees to determine how to best spend their local marketing dollars in terms of vehicles, offers, measuring payout, and promotion periods.
•Prepare design briefs for any upcoming local marketing campaigns and provides them to the agency to develop, design and create.
•Create a content schedule for social media posts, a quarterly schedule for quarterly events, and a sport’s schedule for all games to be aired on TVs in stores.
•Make Weekly visits to ensure all pieces of promotional materials are in place at least 10 days before launch. Printable items for any promotional event need to be in store for staff training 7 days before the launch of the event.
•Make weekly visits to all branches to ensure all Buffalo employees are well aware of any promotions and activations from top management to the waiters to insure they can answer any customer inquiries about the promotion on the spot.
•Manages pricing strategy to insure BWR is competitive in BWR trade areas.
•Develop surveys and other marketing tools to gather pertinent customer information and insights relevant to the BWR experience.
•Develop surveys and other marketing tools to gather pertinent customer information and insights relevant to the BW&R experience.
•Perform other related duties such as following up with printing companies for all designs requested and ensures all material is ready within 1-2 of event.
•Responsible for hosting and monitoring the agenda of events effectively to ensure and event goes smoothly.
•Make phone calls to customers in case of any event, where a customer needs to be contacted directly (Contests, Promotional events, etc.).
Deliver compelling marketing campaigns that drive footfall, as well as
Safi for Health and Beauty Co. Kuwait www.saficosmetics.com Handling Brands:
•Bayt alsaboun al-loubnani (Natural handmade soaps) www.baytalsaboun.com
•Swiss line Paramedical & face treatment Switzerland www.swissline-cosmetics.com
•Skincode face treatment and cosmetics www.skincode.com
•Fast - Nisim hair treatment shampoo www.nisim.com
•Bruno Vassari face and body treatment www.bunovassari.com
•Catrice Makeup www.catrice.com
•Miss Germany Perfumes, Chiara Ambra www.chiaraambra.com
’ Sweet http://www.ufigkw.com/
•Planet Donuts http://planet-donuts.kuwaitbd.com/
in American Creativity Academy School. Kuwait.
Senior Graphic Design in Real Branding Agency Kuwait
gave lessons for Beginner in computer skills and graphics Software in (PWT) Estyler Amman - Jordan.
MC - Presenter - Comedy Actor / Freelance:
•Front/host/present a wide range of corporate events.
•Work closely with the team of permanent Project Managers to understand the event objectives and delivery outcomes for the event.
•Work closely with the event manager and event team staff working on the event with them on the day to deliver a successful event.
•Support set up and packs down of events.
•Punctual, professional and well presented.
•Have the charisma, showmanship, loving the limelight and interacting with new people to host the events.
Comedy
https://www.youtube.com/watch?v=94cBMe6jAGE
https://www.youtube.com/watch?v=hL7i9pnuWiY
https://www.youtube.com/watch?v=E_AJgCKgD9U
https://www.youtube.com/watch?v=xrHGlsj1b4k
https://www.youtube.com/watch?v=hTDho5ffkOI
Events
https://www.youtube.com/watch?v=5vM4JsBGnc0
https://www.youtube.com/watch?v=eAzxIyQY9K4
https://www.youtube.com/watch?v=nGGKaeHaTz0
courses: Certificate of Attendance of Problem solving & Decision Making –Gulf University.
لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.