Marketing Manager/ Quality Manager/HR
Rockland Co.
Total years of experience :19 years, 1 Months
o Responsible for the marketing of company products and services to the right market.
o Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives.
o Budget management. To deliver all marketing activity within the agreed budget.
o Manage all aspects of print production, receipt and distribution.
o Achieve frequent, timely and positive media coverage across all available media.
o Conduct market research in order to identify market requirements for current and future products.
o Develop and implement a company-wide plan to push product, working with all departments for its execution
o To analyze potential strategic partner relationships for product lines.
o Follows and implements policies and procedures in conjunction with the company goals, objectives, and vision.
o Ensures profitability through minimizing costs.
o Responsible of the Quality of the Management System and its compliance with ISO 9001:2008.
o Performing Internal Audits
o Responsible of Customer satisfaction and exceeding customer needs.
o Ensure throughout the organization the awareness of meeting customer requirements.
HR
o Recruiting and staffing;
o Organizational and space planning;
o performance management and improvement systems;
o organization development;
o employment and compliance to regulatory concerns;
o employee orientation, development, and training;
o policy development and documentation;
o employee relations;
o company-wide committee facilitation;
o company employee and community communication;
o employee safety, welfare, wellness and health;
o charitable giving; and
o Employee services and counseling.
o Plan and execute marketing database, email, social media and display advertising campaigns
o Design, build and maintain social media presence
o Measure performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
o Identify trends and insights, and optimize spend and performance based on the insights
o Analyze new and creative growth strategies
Facebook: facebook.com/bagzillabysamm
Instagram: @bagzillabysam
o Analyses current and potential markets / trends
o Planning promotional and marketing campaigns as well as circulation plans
o Work on CPH Network of Agents (NoA) - Researching for and assigning new agents or monitoring, assessing and developing cooperation with existing agents
o Handle daily circulation & marketing correspondence
o Promote CPH Products to potential clients through communication (Email, Fax & Mail)
o Deal with client requests for circulation (subscription) as well as promotional packages, offers, etc.
o Research new company data to enrich the database and promote magazines, directories, services to new advertising agencies, exhibition organizers, ministries, industrial establishments, etc...
o Review and update circulation & marketing data on a continuous basis
o Detect market needs and demands
o Establish a suitable commercial / marketing / circulation strategies
o Set up a pricing policy
o Control the cost factor
o Enhance the turnover ratio
o Market the given product(s)
o Manage and follow up clients’ portfolios
o Manage a worldwide agency network
o Establish logistics and commercial contracts with suppliers and third party companies
o Work closely with the General Manager (GM) to meet business and organizational needs.
o Act as first point of contact. Handle incoming and outgoing correspondence.
o Track publication, articles, events and all other matters of interest, and keep the (GM) informed.
o Follow up with advertising agencies.
o Develop on-the-job basic consulting skills, particularly in research, data collection, searching for potential customers and market studies for the Real Estate market in Lebanon.
o Participate in the preparation of marketing plans.
o Perform SWOT analysis.
o Execute marketing/advertising activities.
o Coordinate for Alu-wood Emirates (new factory in Dubai) Marketing campaign.
o Handling petty cash and office needs and supplies.
o Interviewing applicants for vacancies at the company.
o Helping with the Human Resource.
o Coordinates travel arrangement.
o Arrange for efficient and smooth operation of the office
o Promoting and selling the Lebanon Opportunities Magazine, The Guide, and The Construction Handbook.
o Media Representative of Infopro products in the exhibitions & conferences.
o Enriching client's database, targeting new customers, developing new products and launching new strategies of market penetration.
o Defining subscribers' needs and matching them with specific products.
o Following up clients accounts, invoicing, payment procedures and delivery.
o Handling customer's objections and complaints
