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Samantha Hamed, Content Marketing Team Lead

Samantha Hamed

Content Marketing Team Lead·Bayt.com

Jordan

Work experience

Total years of experience: 4 years, 9 months

Content Marketing Team Lead

October 2021 - Present

Bayt.com

Amman, Jordan

October 2021 - Present

• Led a comprehensive, data-driven social media strategy that achieved a remarkable increase in impressions, engagement, and click-through rates across all platforms using SproutSocial.
• Developed and executed an integrated content marketing strategy that spanned multiple channels, including website, blog, social media, video, and email newsletters, enhancing brand visibility and audience interaction.
• Conducted in-depth research utilizing surveys, competitor analysis, and market studies to inform strategic decisions and optimize content effectiveness.
• Collaborated with cross-functional teams to align marketing initiatives with overall business goals, driving brand growth and customer loyalty.
• Fostered a culture of continuous improvement by analyzing performance metrics and adjusting strategies accordingly to maximize ROI.
Company industry:
Business Support Services
Job role:
Marketing and PR