Head of sales
saadeddinpastry
مجموع سنوات الخبرة :31 years, 2 أشهر
Planning and implementing strategies to drive sales of local products to the export market.
2- Defining objectives of the year
3- Setting targets and forecasts (volume and sales) for each distributor
4- Planning customers’ contracts.
5- Establishing a continuous improvement process for the Export Department
6- Evaluating profitability of export markets on a regular basis.
7- Selecting priority market and allocating resources based on selected criteria.
8- Preparing sales and marketing development plan for key customers.
9- Helping in planning the local sales policies and marketing steps.
10- Exploring potential markets to increase sales.
11- Exploring and expanding the business in new markets.
12- Focusing on high return regions and improving the profitable growth of Almaza’s sales.
13- Negotiating quantities and prices.
14- Coordinating with the General Manager to provide discounts.
15- Doing the proper follow-up to collect money on time.
16- Developing relationships with customers to ensure our products / services are meeting their expectations.
17- Following-up on the execution of the customers’ contracts.
18- Developing distributive profiles (coverage, marketing activities).
19- Coordinating with concerned departments and people to ensure stock’s availability and following-up on the shipping process to ensure timely and accurate delivery.
20- Maintaining excellent relationships with distributor’s management and employees
1-Set weekly objectives and plan, organize, direct and control SM to meet their objectives
2- Monitor the listing of all SKUs in all key outlets, and revise and validate justifications for outlets with limited listings.
3- Consult with Marketing Team and agree on proper action whenever competitors are actively disturbing the company’s market position (New product releases, product line extensions, price changes, in-store activities.....)
4-Track market visit findings, improvement points and progress, and
provide on the job coaching for SM and Key Account Managers.
5- Track sales expenditures by branch
6- Track and evaluate market variables and dynamics and set strategy accordingly
7- Directs the preparation and implementation of short-term and long-range plans and budgets, based on broad corporate goals, in order to optimise the achievement of revenue, profit and growth targets.
8- Review progress towards quarterly set sales targets and cascade corrective actions to SM if needed.
9- Conduct quarterly business review presentation with CEO and in front of SMT
10- Use SMART yearly objectives to help KAMs maximize their personal potential
11- Maintain a self development program. Constantly striving toward continuing professional growth. Work to improve sales skills, managerial skills, business skills and product knowledge.
12- Ensure training needs are communicated to SDTM and that training delivered to the people who need it
13- Actively work on developing staff and identifying high potentials and Conduct probation and formal performance appraisal in line with company guidelines
14- Coach, counsel and discipline staff, providing constructive feedback to enhance performance
1- Develop long term Sales & Marketing forecast for Company.
2- Develop strategic Sales and Marketing plans to ensure long term growth.
3- Develop Sales and Marketing Budget.
4- Liaises with Head of Supply Chain to identify textile price, quantity and qualities to ensure achieving high profits.
5- Identify new sales opportunities to increase market share and improve profitability. This includes proposing geographic expansions, opening new branches, etc.
6- Develop and lead the sales function to achieve targeted sales volume & liaising with Supply chain to ensure product available to meet the anticipated demand.
6- Improve distribution channels, develops new markets & outlets domestically.
7- Develop a strong relationship with local traders and Industrial customers.
8- Develop high customer service culture in the company branches to maintain & improve the range of customers. (E.g. through, loyalty programs and incentives).
9- Monitor performance against plans & takes appropriate action as required.
10- Determine market demands and ensure product availability in wholesales and sales branches.
11- Lead, develops & appraises team by carrying out coaching and performance appraisals as per approved system to ensure all team members are effective in their job roles.
12- Ensure Marketing plans and researches are effectively implemented in order meet Company strategy.
1-Set weekly objectives and plan, organize, direct and control SM to meet their objectives
2- Monitor the listing of all SKUs in all key outlets, and revise and validate justifications for outlets with limited listings.
3- Consult with Marketing Team and agree on proper action whenever competitors are actively disturbing the company’s market position (New product releases, product line extensions, price changes, in-store activities.....)
4-Track market visit findings, improvement points and progress, and
provide on the job coaching for SM and Key Account Managers.
5- Track sales expenditures by branch
6- Track and evaluate market variables and dynamics and set strategy accordingly
7- Directs the preparation and implementation of short-term and long-range plans and budgets, based on broad corporate goals, in order to optimise the achievement of revenue, profit and growth targets.
8- Review progress towards quarterly set sales targets and cascade corrective actions to SM if needed.
9- Conduct quarterly business review presentation with CEO and in front of SMT
10- Use SMART yearly objectives to help KAMs maximize their personal potential
11- Maintain a self development program. Constantly striving toward continuing professional growth. Work to improve sales skills, managerial skills, business skills and product knowledge.
12- Ensure training needs are communicated to SDTM and that training delivered to the people who need it
13- Actively work on developing staff and identifying high potentials and Conduct probation and formal performance appraisal in line with company guidelines
14- Coach, counsel and discipline staff, providing constructive feedback to enhance performance
1-Set weekly objectives and plan, organize, direct and control SM to meet their objectives
2- Monitor the listing of all SKUs in all key outlets, and revise and validate justifications for outlets with limited listings.
3- Consult with Marketing Team and agree on proper action whenever competitors are actively disturbing the company’s market position (New product releases, product line extensions, price changes, in-store activities.....)
4-Track market visit findings, improvement points and progress, and
provide on the job coaching for SM and Key Account Managers.
5- Track sales expenditures by branch
6- Track and evaluate market variables and dynamics and set strategy accordingly
7- Directs the preparation and implementation of short-term and long-range plans and budgets, based on broad corporate goals, in order to optimise the achievement of revenue, profit and growth targets.
8- Review progress towards quarterly set sales targets and cascade corrective actions to SM if needed.
9- Conduct quarterly business review presentation with CEO and in front of SMT
10- Use SMART yearly objectives to help KAMs maximize their personal potential
11- Maintain a self development program. Constantly striving toward continuing professional growth. Work to improve sales skills, managerial skills, business skills and product knowledge.
12- Ensure training needs are communicated to SDTM and that training delivered to the people who need it
13- Actively work on developing staff and identifying high potentials and Conduct probation and formal performance appraisal in line with company guidelines
14- Coach, counsel and discipline staff, providing constructive feedback to enhance performance
1.Putting targets and distributes it among team members.
2.Following up target achieving and make the necessary . 3.procedures to correct the status.
4.Coaching, training and developing all team members.
5.Following up KPI (key performance indicators) to insure achieving targets.
6.Customers Demand forecasting.
7.Translate marketing strategy into regional strategy.
8.Develop and implement a distribution and coverage plan for the region.
9.Ensure that all goals and objectives of products availability, coolers, Plano grams, quantities, products rotation quality and expiry date (FIFO) are achieved for the region
10.Coordinate implementation of brand plan and trade programmers.
11.Ensure that unit Managers are quickly react against competitive threats and customers problems in their areas.
12.Develop regional team through on-job training, motivation and time management.
13.Control the cost and manage the productivity of the region (trade spend effectiveness in the region)
14.Develop business relationship with target trade partners within the region.
15.Responsible for all products categories .
16.Responsible for all channels (K/A, Retail, W/S, catering and hotels).
17.Set weekly and monthly supervision plans to USM and SS.
18.Re-designing all routes.
19.Reporting to NSM.
20.Responsible for all area activities (sales & administration).
21. Build new strategy for distribution in area.
22.Set monthly growth goals.
23.Set supervision plans.
24.Set & execute Training programs for sales team in (selling skills, time management, supervision skills & how to manage sales force).
25.Drive retail share percentage to 77% from 30% during nine months.
26.Distribute quota, budget.
27.Designing territories.
28.Make all kind of reports & presentations.
29.Motivate work team.
-Planning and implementing strategies to drive sales of local products to the export market.
2- Defining objectives of the year
3- Setting targets and forecasts (volume and sales) for each distributor
4- Planning customers’ contracts.
5- Establishing a continuous improvement process for the Export Department
6- Evaluating profitability of export markets on a regular basis.
7- Selecting priority market and allocating resources based on selected criteria.
8- Preparing sales and marketing development plan for key customers.
9- Helping in planning the local sales policies and marketing steps.
10- Exploring potential markets to increase sales.
11- Exploring and expanding the business in new markets.
12- Focusing on high return regions and improving the profitable growth of Almaza’s sales.
13- Negotiating quantities and prices.
14- Coordinating with the General Manager to provide discounts.
15- Doing the proper follow-up to collect money on time.
16- Developing relationships with customers to ensure our products / services are meeting their expectations.
17- Following-up on the execution of the customers’ contracts.
18- Developing distributive profiles (coverage, marketing activities).
19- Coordinating with concerned departments and people to ensure stock’s availability and following-up on the shipping process to ensure timely and accurate delivery.
20- Maintaining excellent relationships with distributor’s management and employees
1- Negotiates and arranges appropriate business development agreement with Key Customers.
2- Prepares smart yearly objectives for the sales team.
3- Develops the quarterly promotional plan on customers’ level.
4- Updates monthly routing plans for sales representatives.
5- Tracks sales expenditures by customer.
6- Monitors SKUs’ visibility.
7- Provides on the job coaching for sales team and merchandisers.
8- Conducts daily inventory control.
9- Organizes morning briefing with the sales team..
1. Brand / Product Strategy and planning.
2. Brand / Product profit responsibility .
3. Consistent Competitor’s price / product map update
4. Manage pricing across all sales channels
5. Plan, monitor and review New Product launches
6. Assume responsibility for forecasting by country
7. Build category brands through consistent and controlled brand communications - produce & supply all .
9. Communicate with external agency through professional briefs / establish quality deliverables through multi-concept submission / Negotiate agency rates and establish accountability on quality/effectiveness/timely deliverables
10. Coordinate the Marketing activities across channels/countries
11. Manage budgeted marketing expenditures
12. Ability to Monitor, train, and develop skills and knowledge .
13. Monthly report on all activities conducted as well as performance against plan
14. Update monthly purchase/sales/inventory plans and present it to management
15. Agree KPI’s with Marketing Manager to monitor performance to plan
1. Develops an efficient region sales program to ensure the achievement of the targeted sales forecast.
2. Suggests efficient means for sales performance optimization.
3. Suggests any changes to the area sales strategy, policies and procedures in coordination with the sales manager.
4. Ensures the proper implementation of the established sales policies and procedures.
5. Coordinates and supervises the daily sales operations within the specified team and area.
6. Controls the sales representatives’ daily activities e.g. controls their scheduled journey itinerary, required report forms etc…
7. Controls the sales representatives’ performance through the comparison of targeted Vs actual productivity per brand and customer.
9. Monitors and follows-up all A/R related matters, in coordination with the sales representatives /or collectors.
1. Present and sell company products and services to current and potential clients.
2. Prepare action plans and schedules to identify specific targets to project the number of contacts to be made.
3. Follow up on new leads and referrals resulting from field activity.
4. Identify sales prospects and contact these and other accounts as assigned.
5. Develop and maintain sales materials and current product knowledge.
6. Establish and maintain current client and potential client relationships.
7. Prepare paperwork to activate and maintain contract services.
8. Manage account services through quality checks and other follow-up.
9. Identify and resolve client concerns.
10. Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity to appropriate company staff.
11. Coordinate company staff to accomplish the work required to close sales.
12. Develop and implement special sales activities to reduce stock.
1.Presents and sells company products to current and potential clients.
2.Prepares daily plans and pre-calling sheets according to the routing plan.
3.Build and manage a sales force and distribution network capable of marketing and selling the company’s full product
4.Forecasts sales volumes, profit margins, and net profit and achieve defined gross profit targets.
5.Recommends promotional and advertising activities whenever it is needed.
6.Collects payments from current accounts
7.Conducts search on competitors’ new products and activities.
8.Assists in negotiating pricing, terms and conditions with distributors.
9.Reports and advises the management on the products range enlargement and development.
10.Establishes sales objectives for the upcoming months.
Finishing the bachelors degree (marketing)
Finishing my high scendery school