Sameer Ajjour, Vice President Enterprise Service Operations

Sameer Ajjour

Vice President Enterprise Service Operations

Du

Location
United Arab Emirates
Education
Bachelor's degree, Accounting
Experience
24 years, 0 Months

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Work Experience

Total years of experience :24 years, 0 Months

Vice President Enterprise Service Operations at Du
  • United Arab Emirates - Dubai
  • My current job since September 2016

• Leads transformational programs; OMNI channel, digital adoption & deflection, customer experience, IN upgrade. Currently leading launch of Omni Channel Live Chat, chatbot / WhatsApp, virtual IVR, robotics, new email management solution, knowledge management, video calling and collaboration; all these initiatives will help reduce operating costs by around 10%.
• Senior leader in Enterprise Service Operations; ensures optimum customer experience. Manages more than 2000 employees across six sites. Owns 150m AED annual OpEx.
• Successfully implemented unique Service Management module for Key, Government and Large Enterprise accounts with more personalized service; reduced churn, increased customer lifecycle and increased revenue by 75m AED annually.
• Transformed customer operations by merging Contact Centre and Technology departments.
• Transitioned from outsourcing framework into managed services with a focus on segmentation; a simplified structure including collection and last mile (fulfilment and assurance).
• Reduced call traffic by 39%; from 1.4m to 700k monthly calls and drove 6% reduction in trouble tickets.
• Improved CSAT score from 80% to 95% over three years and increased TNPS performance from 55.2 in 2018 to 80 points in 2020.
• 110m AED new revenue generated annually via NBA and Customer Value management campaigns.

Senior Director
  • September 2014 to September 2016

transformational programs; OMNI channel, digital adoption & deflection, customer experience, IN upgrade. Currently leading launch of Omni Channel Live Chat, chatbot / WhatsApp, virtual IVR, robotics, new email management solution, knowledge management, video calling and collaboration; all these initiatives will help reduce operating costs by around 10%.
•Senior leader in Enterprise Service Operations; ensures optimum customer experience. Manages more than 2000 employees across six sites. Owns 150m AED annual OpEx.
•Successfully implemented unique Service Management module for Key, Government and Large Enterprise accounts with more personalized service; reduced churn, increased customer lifecycle and increased revenue by 75m AED annually.
•Transformed customer operations by merging Contact Centre and Technology departments.
•Transitioned from outsourcing framework into managed services with a focus on segmentation; a simplified structure including collection and last mile (fulfilment and assurance).
•Reduced call traffic by 39%; from 1.4m to 700k monthly calls and drove 6% reduction in trouble tickets.
•Improved CSAT score from 80% to 95% over three years and increased TNPS performance from 55.2 in

Managing Director at Saudi Call
  • Saudi Arabia
  • August 2012 to August 2014

Call is a primary Mobily partner offering B2B and B2C services: EVD (E voucher platform), voice SIMs, data SIMs, routers, vouchers and postpaid direct / indirect sales teams. Led this 900m SAR turnover company with full P&L ownership.
•Developed and implemented commercial strategy and ensured close alignment with principal customer.
•Led Sales, Marketing, Distribution, IT, Planning & Development and the Call Center.
•Set up a successful outsourced Call Center facility for clients with a capacity of over 100 seats; one of the principal profit centres of the company.
•Won major FTTH agreement with Mobily to handle sales and service delivery activities with a contract value of 220m SAR over five years, and to manage the channel and distribution units with total revenues of around 980m SAR - This also included GTM strategy, roadmap and budget. IPTV was also introduced to capitalize on the FTTH.

at Mobily
  • Saudi Arabia
  • January 2006 to January 2012
Vice President
  • January 2011 to January 2012
at Fastlink
  • United Arab Emirates
  • January 1999 to January 2005
Coach at Contact Centre
  • January 2003 to January 2005
Team Leader
  • January 2001 to January 2003
Call Centre Agent at Intercontinental Hotel
  • United Arab Emirates
  • January 1999 to January 2001

Fastlink role focused on employee motivation, knowledge, examination & career development plans,

Education

Bachelor's degree, Accounting
  • at Amman Private University “Al Ahliya''
  • January 2004

courses: Sigma Black Belt Certificate •The Project Management Professional •Finance for Non-financial Managers •Breakthrough to Success - Executive Immersion, Dale Carnegie •Creative Strategic Planning & Leadership

Specialties & Skills

Web Development
Punctuality
Feedback
Attendance
Inbound
GOVERNMENT
KNOWLEDGE MANAGEMENT
MICROSOFT WINDOWS 2000
NETSCAPE ENTERPRISE SERVER
ROBOTICS
UPGRADES

Languages

Arabic
Expert
English
Expert
French
Expert

Hobbies

  • Diving, Cycling