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Sameer Awad, Commercial Director

Sameer Awad

Commercial Director·Luz Kabir Co Construction Materials Entrepreneurs

Jordan

Diploma, Architecture Engineering

Work experience

Total years of experience: 28 years, 0 months

Commercial Director

November 2024 - December 2025

Luz Kabir Co Construction Materials Entrepreneurs

Luanda, Angola

November 2024 - December 2025

• Negotiated and optimized high-value contracts to ensure compliance and deliver 15% cost savings.
• Utilized HubSpot CRM to track contract lifecycles and market positioning, delivering data-backed strategic advice to senior management.
• Implemented cost-monitoring systems and provided strategic commercial advice to senior management.
• Led business development, market positioning, and sales strategies to meet revenue targets.
• Conducted market analyses to identify emerging trends and opportunities.
• Mentored teams, aligned operations with goals, and built strong client and stakeholder relationships.
• Managed international Import/Export documentation and compliance for construction materials, ensuring seamless cross-border logistics.
Company industry:
Hardware & Building Materials
Job role:
Construction and Building

Plant General Manager + Sales Head, FMCG

August 2021 - September 2025

Talia Tissue Paper Factory,

Amman, Jordan

August 2021 - September 2025

• Oversaw end-to-end manufacturing operations, optimizing production, cost efficiency, and maintenance.
• Implemented innovative technical methods, cutting costs by $200/ton and forging partnerships with over 40 international raw
material suppliers.
• Managed import/export logistics, ensuring quality control and streamlining storage processes.
• Led budgeting, sales, and marketing strategies, acquiring 215 new customers and increasing exports to 24% of target markets.
• Represented the company at Dubai Food and Beverage Exhibitions, driving growth and reporting directly to the Group Owner.
Company industry:
FMCG
Job role:
Manufacturing

Plant General Manager

August 2021 - August 2022

Talia tissue paper factory

Amman, Jordan

August 2021 - August 2022

• Managed full-scale manufacturing operations, optimizing production, costs, pricing, and maintenance.
• Innovated technical methods, reducing costs by $200 per/ ton and securing relationships with 40 international raw sources.
• Oversaw import/export logistics, enforcing quality control standards and refining storage processes.
• Directed budgeting, spearheading sales and marketing strategies, resulting in 215 new customers and expanding exports to
24% of countries.
• Represented the organization at Dubai food and beverage exhibitions, fostering growth and reporting directly to the Group
Owner.
Company industry:
FMCG
Job role:
Management

Country Sales & Marketing Director

November 2017 - December 2018

Sayegh Group,

Muscat, Oman

November 2017 - December 2018

• Increased revenue by 60% through market expansion, restructuring, and securing 11 tenders with ministries and consulting
offices.
• Delivered 40 projects within 4 months, meeting the needs of 280+ clients with precision.
• Spearheaded marketing campaigns, participating in 25 conferences and seminars, and achieving a 150% increase in lead
generation.
• Surpassed revenue targets by 19% in 6 months, boosted export sales by 30%, and contributed to $3.5M in monthly revenue.
• Acquired 90+ new accounts, achieving over 60% sales growth and consistently exceeding revenue goals by 18%.
Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

Country Sales & Marketing Director

January 2018 - June 2018

Sayegh Group

Muscat, Oman

January 2018 - June 2018

- Achieved a remarkable 60% increase in revenue streams through market expansion and restructuring.
- Secured contracts with ministries and consulting offices, winning 11 tenders and completing 40 projects within 4 months.
- Demonstrated product expertise, satisfying the needs of 280 clients accurately.
- Orchestrated impactful marketing campaigns, generating revenue through participation in 25 conferences & seminars.
- Exceeded revenue targets by 19% in the first 6 months and achieved a 30% increase in export sales.
- Contributed to generating $3.5M in monthly revenue, acquiring 90 new accounts and achieving a sales growth rate of over 60%.
- Led new branding campaigns, resulting in a 150% increase in lead generation in 2018.
- Consistently exceeded revenue goals by 18%, even during renovations.
Company industry:
Chemicals Manufacture
Job role:
Construction and Building

Director of Sales & Marketing

January 2016 - January 2017

Green Cola – Orestiada Trade Co.,

Amman, Jordan

January 2016 - January 2017

• Launched brand in Jordan and expanded to 970 accounts within one year.
• Managed 25-mber sales team and executed 15 loyalty programs.
• Drove 90% growth in retail sales within the first 50 days.
Company industry:
FMCG
Job role:
Sales

Director of Sales & Marketing- FMCG

January 2016 - January 2017

Orestiada Trade Co Green Cola

Amman, Jordan

January 2016 - January 2017

• Successfully launched Green Cola in Jordan, demonstrating strong project management and problem-solving skills.
• Managed 970 accounts, improving customer satisfaction by 25% through enhanced service initiatives.
• Acquired 200+ new accounts in 50 days, driving over 90% sales growth among retailers.
• Led a 25-member sales team, maintained PR agency relationships, and negotiated contracts with distributors.
• Represented the company at trade shows and implemented 15 loyalty programs, boosting customer engagement and retention.
Company industry:
FMCG
Job role:
Sales

Director of Sales & Marketing

July 2010 - August 2016

Siniora Industrial Foods - Khuzama Co.,

Amman, Jordan

July 2010 - August 2016

• Demonstrated exceptional planning, decision-making, and leadership, maintaining monthly sales of 3 million units.
• Achieved 30% cost savings in payroll and benefits administration through strategic negotiation.
• Launched six new private brands, securing 7% additional market share locally and regionally.
• Expanded retailer and wholesaler network from 500 to 2, 100, establishing relationships with 70 malls.
• Achieved 30% annual sales growth with 95% cash transactions, enhancing efficiency by 10%.
• Exceeded monthly sales goals consistently, leading the team to establish popular brands in the market.
• Conducted impactful sales presentations, contributing to 20-30% yearly sales increases.
• Revitalized corporate image through logo redesign and widespread distribution of marketing materials.
• Executed 120 taste campaigns, expanding industry footprint and customer base to over 3, 000 outlets.
Company industry:
Food & Beverage Production
Job role:
Sales

Director of Sales & Marketing (Local - Regional) FMCG

January 2010 - January 2016

Siniora Industrial Foods - Khuzama Co.,

Amman, Jordan

January 2010 - January 2016

• Maintained monthly sales of 3M units, achieving 30% annual sales growth and 95% cash transactions.
• Saved 30% in payroll and benefits costs through strategic negotiations.
• Launched 6 private brands, securing 7% additional market share locally and regionally.
• Expanded retailer and wholesaler network from 500 to 2, 100, partnering with 70+ malls.
• Revitalized corporate image through logo redesign and executed 120+ taste campaigns, growing the customer base to 3, 000+
outlets.
• Consistently exceeded sales goals, led impactful sales presentations, and improved operational efficiency by 10%.
Company industry:
FMCG
Job role:
Sales

Plant General Manager

September 2005 - February 2010

Shams Co. LTD,

Varna, Bulgaria

September 2005 - February 2010

• Managed a tissue factory with 10 machines and 4 tons/day capacity.
• increased sales by 30% and established regional distribution across Europe.
• Oversaw a $300K capital project and led quarterly audits within budget.
Company industry:
Merchandising
Job role:
Management

International Sales & Marketing Manager

January 2010 - January 2010

Rigo- Italian Factory, Almulhim & AlharesCo.,

Amman, Jordan

January 2010 - January 2010

• Conducted research and contracted with 5 exclusive agents, leading to a 150% increase in market presence.
• Achieved 40% regional market penetration within 2 months through strategic travel and product positioning.
• Developed and implemented new marketing plans and budgets, leading a team of 9 professionals.
• Proactively addressed customer feedback, increasing satisfaction from 81% to 95%.
• Implemented effective sales strategies, acquiring 4 exclusive agents in the GCC region within 2 months.
Company industry:
Construction & Building
Job role:
Sales

International Sales & Marketing Manager

January 2010 - January 2010

Rigo Paint Tools- Italian Factory, Almulhim & Alhares Co.,

Amman, Jordan

January 2010 - January 2010

• Contracted with 5 exclusive agents, increasing market presence by 150%.
• Achieved 40% regional market penetration within 2 months through strategic travel and product positioning.
• Developed and executed marketing plans and budgets, leading a team of 9 professionals.
• Improved customer satisfaction from 81% to 95% by proactively addressing feedback.
• Acquired 4 exclusive agents in the GCC region within 2 months through effective sales strategies.
Company industry:
Construction & Building
Job role:
Engineering

Plant General Manager +Sales Head, FMCG

January 2005 - January 2010

Shams Co. LTD Tissue Paper Factory,

Varna, Bulgaria

January 2005 - January 2010

• As Ownership I managed a manufacturing facility with 10 converting machines and a 4-ton/day capacity.
• Oversaw a $300K budget project, delivering all goals on time.
• Developed and executed marketing and sales plans, defining a 5-year growth strategy.
• Led quarterly audits with a $180K budget and maintained relationships with 400+ clients monthly.
• Achieved 30% sales growth, secured 70% bulk sales locally, and established import/export channels covering 30% of European
distribution.
• Created top label designs and managed sales, marketing, tenders, and distribution.
Company industry:
FMCG
Job role:
Manufacturing

Area Manager

January 2001 - January 2005

Arabian Danish Paints Co. DYRUP Paints Factory,

Khamis Mushait, Saudi Arabia

January 2001 - January 2005

• Implemented planning, budgeting, and quarterly strategies, managing credit risks at 10%.
• Provided logistics consulting and achieved 100% on-time deliveries.
• Optimized inventory management system by 58%, improving overall efficiency.
• Conducted monthly presentations, seminars, and technical training, resulting in a 75% revenue increase.
• Received multiple Best Performance Manager awards over four years.
• Maintained a 90% customer satisfaction rate through policy proposals.
• Grew sales from 5 to 30 million, with 95% cash transactions.
• Expanded dealer network from 13 to 75 within 5 years.
• Achieved sales of 55 tinting machines.
Company industry:
Construction & Building
Job role:
Chemical Engineering

Area Manager

January 2001 - January 2005

Arabian Danish Paints Co. (DYRUP Paints Factory),

Khamis Mushait, Saudi Arabia

January 2001 - January 2005

• Increased sales from 5M to 30M with 95% cash transactions and expanded the dealer network from 13 to 75.
• Optimized inventory management by 58%, ensuring 100% on-time deliveries and reducing credit risks to 10%.
• Conducted monthly presentations, seminars, and technical training, driving a 75% revenue increase.
• Achieved 90% customer satisfaction through policy proposals and sold 55 tinting machines.
• Recognized with multiple Best Performance Manager awards over four years.
Company industry:
Construction & Building
Job role:
Construction and Building

Head- Sales & Marketing Manager

December 1999 - January 2001

Arabic Ceramic industrial & Zakarni- 2 Factories,

Sahab, Jordan

December 1999 - January 2001

• Achieved 40% sales increase through effective marketing and sales tactics.
• Consistently met targets via strategic planning and execution monthly.
• Won 4 government tenders and secured 150 commercial projects.
• Expanded distribution network with 140 new outlets for wholesalers and retailers.
• Improved customer satisfaction levels.
Company industry:
Hardware & Building Materials
Job role:
Construction and Building

Head Sales & Marketing Manager

December 1999 - January 2001

Arabic Ceramic Industrial & Zakarni

Sahab, Jordan

December 1999 - January 2001

• Increased sales by 40% through effective marketing and sales strategies.
• Consistently met monthly targets via strategic planning and execution.
• Won 4 government tenders and secured 150+ commercial projects.
• Expanded the distribution network by adding 140 new wholesale and retail outlets.
• Improved customer satisfaction through targeted initiatives.
Company industry:
Construction & Building
Job role:
Construction and Building

Sales Engineer

January 1987 - January 1990

Energy-Saving System Co. (ESSCO) - Insulations Factory,

Sabhan, Kuwait

January 1987 - January 1990

• Oversaw production of 5 densities of extruded polystyrene insulations at 300 m³/day.
• Managed construction materials, including tiles and marble, and increased the customer base by 45% within the first month.
• Built relationships with 360+ construction company owners, securing 15 major government tenders in 60 days.
• Consistently exceeded sales goals by 35% between 1987 and 1990.
Company industry:
Construction & Building
Job role:
Construction and Building

Human Resources Manager

January 1986 - January 1987

Jassem Transportation Co.,

Al Kuwait, Kuwait

January 1986 - January 1987

• Directed HR operations to enhance workforce efficiency, align strategic goals, and improve employee engagement.
• Enforced regulatory and company compliance measures to maintain legal and operational standards.
• Delivered efficient HR services to 1, 800 employees, maintaining accuracy and timeliness under pressure.
Company industry:
Marine Transport Services
Job role:
Management

Public Relations & Purchasing Manager

November 1984 - January 1986

Kuwait Constructions & Al-Gharabali,

Al Kuwait, Kuwait

November 1984 - January 1986

• Managed company contracts, tender withdrawals, and official meetings for major projects.
• Conducted site visits, delivered daily progress reports, and ensured timely collection of dues.
• Resolved daily issues and procured missing construction materials efficiently for all sites.
• Achieved 100% savings on procurement costs through strategic negotiation and communication.
• Supervised construction completion, ensuring quality and on-time project delivery.
Company industry:
Construction & Building
Job role:
Construction and Building

Education

Arab Community College

January 1984

January 1984

Diploma, Architecture Engineering

Jordan

GPA (percentage): 68%

GPA (percentage): 68%

Also : LICENSES & CERTIFICATIONS: 1. Harrison Assessment Greatest Strengths - Grade: 91.2% by Bridgestone Organization. Jun 0204 2. IELTS, English Writing Section Skills Mastery – Grade: 90% by – University of California, Irvine. May 2023 3. Google Analytics Certification by Google Online. Mar 2023 4. Fundamentals of Digital Marketing by Jordan Chamber of Commerce. Aug 2021 5. Strengths and Talent Passport by Red Bull Wing finder (USA). Aug 2020 6. Eco-Friendly Paint Introduction Seminar by Arabian Danish Paints Co, KSA. Jun 2003 7. Technical Training and Seminars by Arabian Danish Paints Co., KSA. Sep 2001 8. Paint Technology #3 by Arabian Danish Paints Co., KSA Nov 2001
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Skills

Logistics
Expert
Logistics
Expert
Managerial Skills
Expert
Managerial Skills
Expert
General Sales
Expert
General Sales
Expert
Sales and Marketing Management
Expert
Sales and Marketing Management
Expert
Business Development
Expert
Business Development
Expert
CONSULTING
Intermediate
CONSULTING
Intermediate
CONSTRUCTION
Intermediate
CONSTRUCTION
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
DATA ENGINEERING
Intermediate
DATA ENGINEERING
Intermediate
PLANNING
Expert
PLANNING
Expert
QUOTATIONS
Expert
QUOTATIONS
Expert
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
COST MANAGEMENT
Intermediate
COST MANAGEMENT
Intermediate
SELLING TECHNIQUES
Expert
SELLING TECHNIQUES
Expert
BENEFITS ADMINISTRATION
Expert
BENEFITS ADMINISTRATION
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
PROCUREMENT
Expert
PROCUREMENT
Expert
OPERATIONS
Intermediate
OPERATIONS
Intermediate
SALES
Intermediate
SALES
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
COMPOSITE MATERIALS
Intermediate
COMPOSITE MATERIALS
Intermediate
END TO END ENCRYPTION
Intermediate
END TO END ENCRYPTION
Intermediate
OPERATIONS MANAGEMENT
Intermediate
OPERATIONS MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP BUILDING
Intermediate
CUSTOMER RELATIONSHIP BUILDING
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
Logistics
Expert
Logistics
Expert
Managerial Skills
Expert
Managerial Skills
Expert
General Sales
Expert
General Sales
Expert
Sales and Marketing Management
Expert
Sales and Marketing Management
Expert
Business Development
Expert
Business Development
Expert

Social profiles

Youtube
Youtube
youtube.com/watch?v=A6Zq55gA-NI

Languages

Bulgarian
Expert
Arabic
Expert
English
Expert

Training and Certifications

Certifications
EU Permanent Residency
Paint Technology #3
Strengths and Talent Passport
Fundamentals of Digital Marketing
Google Analytics Certification
IELTS, English Writing Section Skills Mastery
Harrison Assessment Greatest Strengths
Omani and Jordanian international Driver's Licenses
European Permanent Residency
Strengths and Talent Passport
Fundamentals of Digital Marketing
Google Analytics Certification
ELTS, English Writing Section Skills Mastery
Harrison Assessment Greatest Strengths
Strengths and Talent Passport 2020 (Red Bull Wing finder) USA - Certificate
Jan 2020
Show credentials
Harrison Assessment greatest Strengths 2024 Harrison - certificate - Grade 91.2%
Jul 2024
Show credentials
IELTS, English Writing Section Skills Mastery / “USA-University of California, Irvine” - Certificate
Jun 2023
Show credentials
Training
Fundamentals of Digital Marketing 2021 Jordan Chamber of Commerce - Certificate
Jordan Chamber of Commerce Show credentials
Google Analytics 2023 Google - Certification
Google Online Show credentials

Hobbies

  • digital and market analysis, global cultures and travel, architecture and design, and language and e
    I received multiple Best Performance Manager Awards over four years, successfully launched Green Cola in Europe, secured 15 major government tenders in 60 days, and hold high scores in the Harrison Assessment Greatest Strengths and the IELTS English Writing Section Skills Mastery certification.