Marketing specialist (Digital)
Dubai Land Department
Total years of experience :21 years, 7 Months
• Develop strategic marketing plans with the marketing team for newly produced DLD Apps (Dubai REST), Support execution of social media campaigns and exhibitions to achieve awareness and download goal in planned period.
• participation in planning and as an exhibitor in DLD conferences and events such as Cityscape and Gitex
• Optimize social media campaign strategies and recommend goal-oriented improvements.
• Elevate content quality of marketing materials, including brochures, catalogs, email templates, and presentations.
• Collaborate with outsourced agencies for campaign design and implementation, actively engaging in marketing tasks.
• Evaluate and optimize DLD website against Smart Gov standards (7 stars guide and W3C). and social media pages.
• Manage digital marketing to enhance brand awareness and engagement.
• Analyze digital activity results, offering solutions for future content optimization.
• Collaborate with the marketing team on existing activities, creative concepts, campaigns, and internal communications.
• Create impactful digital presentations and marketing communications.
• Team member responsible for applying and evaluating standards of Dubai Gov. DGEP.
• Internal team member to integrated management and ISO 9001-14001 Auditing.
- Maintaining the entity website look & feel,
- Designing the marketing materials (brochures & leaflets, banner designing, Social Media pages, ads, Digital Signage) to match the campaigns.
- Surveys layout, requirements collection from other departments to improve designing stage.
- Recommending SEO tips to the website
- Maintain branding awareness, maintain website, marketing materials, digital & printed media
- Multimedia presentations, video editing for shows simulations, producing visual, 3D animation (from concept idea creation to producing video animation).
Designing light products with computer and manual from the concept to live product using CAD CAM SW plus Managing the ISO 9001 for the design dept. From 2000 to 2002
Professional Marketing Certificate from CIM ( Chartered institute of Marketing) including 3 modules, Digital Marketing, marketing and Integrated Marketing Communications
IT Diploma for web developing and designing, 900Hours of professional IT Studies, the final Exam was 85% plus 2 certificates I got, CIW 410 - CIW 430 certified internet webmaster for Web Developing after that i was ready to work in web design and developing
My studies was about how to design industrial products from the scratch to make it master piece, the whole designing process, specially for Jewelry, Light units, and even industrial packing,