Marketing Director
Shell Lubricants
Total years of experience :17 years, 11 Months
Leading a team of marketing experts realizing top and bottom line growth for Shell in Egypt across consumer, industrial and transport lubricants.
Building top Shell brands in the minds of consumers, trade, industrial customers, auto manufacturers and distributors.
Delivering growth through distributor, wholesaler, B2C, B2B and branded workshop channels.
Driving digital transformation across sales and marketing.
Achievements:
Designed and delivered global channel marketing strategy and programs
Delivered successful strategies, programs globally through international stakeholders across cross-functional teams and markets from the US to China
Achieved #1 Recommended Synthetic Oil in 5 key markets
Achievements:
Doubled Shell’s market share between 2009 and 2013 through focused growth on key profitable grades, strategic pricing and multi-year marketing planning and programs.
Grew BSP for Shell’s main engine oil grades by +40%
Design and delivery of Shell’s RTM model through analytical models and bottom-up market planning
Identify opportunities and manage the production of software applications geared towards the telecommunication industry. Market mobile software applications and manage the development of product materials for mobile software applications developed for telecom operators and mobile device manufacturers. Main clients include HTC, i-Mate, Samsung, Rogers Wireless, Motorola, etc. Manage marketing communications and product requirements of mobile applications.
***Achievements***
Planned, executed marketing strategies for services and software products to diverse industries with distinct needs (defense, engineering, academia, demolition, packaging)
Conceptualized, planned, coordinated & wrote copy for marketing materials produced through our offshore development house, which included: corporate websites, brochures, informational movies, tradeshow booths, magazine advertisements
Effectively executed low-budget viral marketing plan, educating on new technology, generating word of mouth for ASI software, and creating advocacy and loyalty among target sector
Positioned our flagship software product as the tool of choice for national and international academic institutions studying the effects of extreme loads on the behavior of structures
Successfully planned and positioned ASI software analysis services in the demolition industry
Developed business ties and strategic alliances with leaders of the demolition industry
Managed preparations for attending numerous conventions & tradeshows
Prepared reports for vulnerability & security assessments and delivered presentations to customers
***Responsibilities ***
Manage, plan, conceptualize, and coordinate the production of marketing material
Identify business opportunities
Prepare marketing plans
Plan marketing communications respective to each sector
Write copy for marketing communications
Contribute in pricing services and software products
Present technical projects to clients
Present software and services at conferences, tradeshows and seminars
In the process of completing studies to receive a Techno – MBA degree from the Advanced Management Institute (AMI) of the Arab Academy of Science and Technology.
Courses and topics in the 8-month program include, but not be limited to: - Essential writing and editing skills - Technical writing workshops - Information architecture - Managing the information development process, project management - Tools overview - Written project \evaluated by a panel of experts in the field
Major: Public Works Minor: Structural Engineering Graduation Project: Transportation planning, and Traffic management for the city of Dahab at a target year of 2020, calculating generated trips; along with designing a road network complying with the generated trips calculated at the target year. Accompanying the project was the design of several intersections, both from a constructional and traffic design point of view. Received a grade of Very Good.
Completed my High school studies at Yehia El-Rafie Language School with 90%
Brought up in California and completed elementary school at Greentree Elementary School, and then transferred to Egypt.
