commercial director
Oxygen - united General Trading and Contracting Co.
Total years of experience :37 years, 9 Months
I am runing all commercial and marketing aspects for all brands in the company .
Working closely with the GM to develope the business and the portfolio of the company .
We have around 27 stores in good malls around Kuwait, Also we have around 7 stores in UAE, Soon we are planning to open more storesin other markets .
I was running all strategic and business aspects of the company, responsible for giving the proper strategic direction as well as creating a vision for sucess .
Manages the overall operations of the company, including products development, marketing, communications and logestics .
Develops and approves strategies to meet investors, cunsumers and employee needs
My responsibility was to build Health and Beauty Department from Zero by using my long time experience in the cosmetics to bring new good brands for the department and actually we signed three contracts for the department two brands makeup and one brand skincare, then to Define strategy and roadmap for running the business and develop of the Department, identify market trend and needs, Pricing strategy, Searching for new potential brands accordingly in coordination with the business development unit of the company; developing and executing the business Sales & marketing plans, business strategies with an intention of meeting marketing plan objectives of profits and growth, Establishing and evaluating potential customer requirements and potential new brands to be added to the Business, making sure of achieving sales budget and Bottom line profit, producing additional commercial business channels and maintaining high level of customer service; make sure the operational team to execute and develop customized solutions offerings for present and potential business based on abilities and to improve capabilities at job by getting new tools that would make extra income, Continuously work to build strong relationships with the host brands and Working together with openness and transparency, including analysis of market trend, division structure and remuneration, forecast, marketing activities, define job descriptions, maintain employees and cost controls to the minimum to achieve maximum profits and maintain customers satisfaction according to established standards of operating procedures, manage the day to day operations to achieve immediate and long range goals and ensure that the Division meets its return on investments and earning objectives, working on preparing the Business process.
My responsibility to manage the Beauty Division ( 4 French Fragrances Brands) in the company by Working on Budget , P&L, strategic plans, sales, marketing, reviewing business regularly , day to day operations, maintaining strong communication with host brands and our clients and discover opportunities brands through personal relations or attending international fairs
Also I have a potential franchise for New Food Retail Brand - American Brand - Initial agreement has been confirmed with the CEO/Owner of the American brand Now I am working with him closely on preparing all arrangements (Legal, Logistics etc...) in order to be ready for launching the Brand in Kuwait Market as first step then to launch it in all Middle East in later stage. .
My responsibility to manage the company day to day business by working on preparing the budget and strategic plans, sales & marketing , P&L, reviewing with the team the actual business figures comparing with the set targets and working on improving it for achieving the planned goals, working on tenders, potential brands to be added to Company portfolio, seeking business opportunities .
My responsibility as Country manager for Creative Beauty was creating and producing private labels fragrances brands ( Arabian Souvenir Brand which we created and launched in all Sephora Middle East stores and Oriental Sensation brand which we created and launched in all Faces Middle East Stores ), My Duty was to manage all Creative Beauty Co Business in Kuwait Territory by distributing the fragrances for the key retailers and wholesalers in the market and by Setting & achieving the Annual Business Plan , through development of the brands in Kuwait Market and reviewing results quarterly , at the same time Accountable for P& L for the business and Responsible for setting the strategic & Marketing Calendar ( new launches, promotions and special offers ) of the Business and to make sure of implementing them as per agreed plans
My responsibility as Business manager for Castania (Food Retail) is to Set, & achieves the Annual Business Plan, through development of the brand offer & the delivery of that offer in all Markets, at the same time Accountable for P& L for the business Unit, Also for the strategic & operational development of the Business proposition and to maintain an excellent partnership with host brand.
I have opened 6 stores in 4 countries and I have other 6 stores to come in 2 more countries, in year 2013 I will have 12 stores in 6 countries.
by implementing below:
-Lead & develop the team, ensuring that the brand is correctly supported now & for the future.
-Develop medium to long-term Business strategy & Annual Business Plan for the brand, budgeting and to set for the brand business process SOP’s
-Set product & pricing strategy.
-Manage the brand location strategy.
-Manage the brand promotional strategy
-Oversee & agree the brand operations strategy
- Networking and negotiating with the stakeholders.
- making sure of achieving the sales budget, reducing the cost and improving the margin, managing the stock level.
- Managing to maintain the store and the brand image
-managing to have well trained staff to achieve the brand targets.
Apart of my goal was to improve the wholesale business in Castania Brand; Castania Brand has big opportunity and potential to grow in Middle East and Globally.
* My major achievement in 2011 and 2012 was as Castania Brand to be the first Brand in Alshaya to ship Products from Middle East to USA, By supplying Dean and Deluca stores and cafes in USA and soon to Korea, Japan, Thailand and Singapore.
At the same time Castania Brand is supplying Starbucks Middle East, Africa and Soon Russia with Castania Nuts in Special Packaging.
Also I managed to Supply Castania Products to hotels ( Sheraton, Regency, Marriott and Holiday inn ) and Banks ( Commercial Bank ) and other big companies in Kuwait ( Kuwait Airways )
*1994 to 1995 Fragrances (Estee Lauder Group) Account Supervisor.
•1995 to 1996 Clinique brand Account Supervisor.
•1997 to 2000 Fragrances (Estee Lauder Group) Sales Manager.
•2000 to 2001 Corporate Fragrances Operation Manager.
•2001 to 2004 Bobbi Brown & Crème de Lamer Brand Manager.
•2004 until 2010 (Estee Lauder Group) Sales & Education Manager Kuwait & Bahrain & Qatar. (Reporting directly to Estee Lauder Dubai, based at Alshaya Kuwait)
Responsibilities handled:
- Ensure achievement of business objectives, that includes:
- Preparing Budget (by country by door Wholesale and Retail).
- Develop and implement sales plans for targeted penetration of the retail market.
- Ensure achievement of plan which includes: retail /wholesale targets by door /categories.
- Ensure regional strategies are implemented.
- Ensure Brand’s images are portrayed at all times.
- Negotiate stock plans at store level and group level.
- Regularly meeting with the retailer’s management for reviewing business and for presenting future plan and new line of products.
- Identify and negotiate space, location, windows/prime display spots and launch of promotions .
- Monitoring the activities of the competitive companies in the market.
- Analyze, plan and execute marketing calendar (new launches and promotional activities) together with the Marketing team of the host Brand in the Regional office.
- Managing (Motivating, training and directing) the team to maximize the business opportunities and for smooth operations process.
- Business Outreach strategies.
- Promotional & Sales Tactics.
- Performance Management.
- Coordination of professional events.
-Business development and execution of marketing and sales plans.
- Extensive experience in Sales and Marketing of Estee Lauder Group Products and for cosmetics lines in general.
- Recruiting the team (local and overseas).
Responsibilities handled:
Working on inaugurating new outlets, selling the existing, launching the new seasonal items, ordering the stock, controlling the level of stock, working on the market plan for the coming year, making sure of achieving the targets, and give the costumers better service.
Responsibilities handled:
*Studying the specifications and preparing the production programs according to the Middle East countries needs.
*Execution of work & monitoring the progress to achieve the required production target.
*Arranging the sales, ensuring that everything is implemented correctly.
*working on the shipping procedures until shipment has reached destination.
Responsibilities handled :
*Handling the whole construction responsibility for the 35 buildings projects, managing time table, achievements, future plans and communicating with the field engineers and labors, the key issues to watch the steps of the cast’s production and make sure its matching the world regular terms, conditions and specifications to reach the safety standard for the whole project.
