Business Development Manager
BIRDIE COMMUNICATIONS
مجموع سنوات الخبرة :7 years, 4 أشهر
Developed marketing programs for a variety of B2B and B2C clients. Used an integrated approach including traditional and none traditional mediums to create balanced programs for clients to build their respective brands and businesses.
Managed a 17-member team specializing in different functions ensuring agency standards and client satisfaction are met at all times.
● Expanded the agency's geographical reach securing new market opportunities resulting in double-digit growth versus same period last year (SPLY)
● Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and closed major accounts
● Leveraged strengths in cost-effective account management and vendor negotiations to end the year with an average of 15% cost savings.
● Developed and launched integrated, multi-channel print, catalog, and web campaigns for client's across various categories (F&B, Real Estate & Property Development, Construction, Building Material & Services, Landscaping Design, Retail Nursery, and Multi-Business Holding Groups)
GREY WORLDWIDE, Dubai, UAE
Regional Group Account Director (BAT), September 2008 - February 2011
In charge of developing communication toolkits to be used by trade and brand marketing managers across the AME Region.
Lead a team of 7 account managers and executives that were responsible for addressing the end-market needs.
● Managed and supervised the migration of Benson & Hedges into Kent within the South African Market. Achieved a consumer retention rate of 79%, and a 3% acquisition of new brand adopters within the first 6 months of the migration
● Designed and implemented a 'Consumer Engagement Toolkit' which was endorsed by the Global Kent Community
● Managed and coordinated the development of Kent's new 'Retail Solutions Catalogue' and the mechanical guidelines for implementation - another globally endorsed initiative
● Contributed to the improved agency evaluation within 2 quarters
● Named BAT's best performing agency for 2009
● Maintained a positive relationship between Client and Agency
● Contributed to the agency structure and retainer fee negotiations
● Develop ready-to-use regional integrated BTL communication toolkits
● Identified bottlenecks within the brand's 'Consumer Disposition Funnel' and designing activities that address these gaps
● Analyzed brand value segmentation studies for all markets across the region and tailor making solutions to appeal to the different type of consumers
● Designed line extension route-to-market communication strategies based on the knowledge and understanding of all markets within the region.
● Responsible for managing marketing communication budgets on behalf of BAT
● Closely monitored the level of consistency in which the brand is presented in the end markets
● Researched and identified the latest experiential marketing trends, and adapt them in a business/consumer relevant way
● Ensured alignment between the Regional and Global G2 teams
● Responsible for the coaching and development of the regional agency team
G-FORCE/GREY, Almaty, Kazakhstan
Senior Account Director (BAT), May 2006 - August 2009
As an expatriate resource, I shared the knowledge and expertise of more mature markets with the local Agency to upgrade the service and process standards as well as enhance the Client/Agency relationship
● Managed and supervised the introduction of the new Kent Global Packaging without compromising the national market share of the brand in Kazakhstan. Today Kent enjoys a 2.4% national market share vs. 1.0% SPLY and 7.4% vs. 5.5% SPLY in the main city Almaty
● Responsible for the development and implementation of a HoReCa loyalty program which comprised of a series of training seminars for outlet owners (facilitated by third party HoReCa experts)
● Organized a series of events and 1-2-1 activities which increased the brand's database by approx. 5, 000 contacts in preparation for new tobacco advertising law
● Increased Agency revenue by 30% for two consecutive years
● Contributed to the strategic direction and marketing plans of every brand within the BAT portfolio
● Operated as an extension of the BAT's marketing department by taking ownership of the day-to-day tasks
● Contributed to the development of the Annual Cycle Plan Activities (ACP's), and Operational Brand Plans (OBP's)
● Drive alignment of cycle plan activities between BAT Kazakhstan and BAT Uzbekistan
● Demonstrated networking capabilities with a regional as well as global network to proactively share with the client developing trends in different markets and analyze their opportunities and threats on our markets
● Represented the region in Global and European User Group Meetings (UGM's)
● Set clear and measurable KPI's for individual team members and evaluated their performance on an on-going basis
Technology
Software: MS Office (Word, Access, Excel, PowerPoint) Microsoft Project